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From perfume rollers to paintbrushes, fragrances get an update

The fragrance market is growing and competition is fierce. New formats could be the key to differentiation.
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Photo: Bleu Nour

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Jo Malone is producing perfume paintbrushes at her new label Jo Loves; Diptyque has perfume bracelets; Glossier has relaunched its famous You scent in solid form; and Marc Jacobs’s bestseller Daisy is now available in single-use capsules. As competition in the fragrance market ramps up, brands are getting experimental with formats to differentiate.