The Vogue Business Beauty Trend Tracker, produced in collaboration with Spate, tracks the top five brands, trends and ingredients that are driving the most significant positive change in year-on-year growth that have also demonstrated consistent upward growth historically. Each week, we’ll spotlight a different beauty category.
Bodycare (June 2023 to May 2024)
Bodycare trends
Bodycare trends highlight a consumer shift towards holistic and innovative self-care practices. The increased searches suggests a preference for natural ingredients and products with purported health benefits, as seen with turmeric. The growing popularity of peach body wash reflects a consumer preference for bodycare products that offer both pleasant sensory experiences and nourishing ingredients. The interest in specialised products, such as boob masks and body cleansing oils, indicates a growing focus on comprehensive and targeted skincare routines. Additionally, the popularity of cold plunges points to a desire for incorporating wellness rituals that promote overall physical and mental health.