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Dupes have taken over fragrance. Here’s what that means for luxury

Dupes are emerging as a new challenge for the fragrance industry, appealing to all genders and demographics. In our dupe-saturated culture, they’re likely here to stay.
Image may contain Bottle Cosmetics and Perfume
Photo: Ekaterina Zaitseva

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It’s a kind of flattery, although fragrance makers don’t appreciate the compliment. Designer fragrance is the latest product category to be flooded with dupes.