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The business of influence: New voices force a fashion marketing rethink

Luxury brands are turning to influencers who do not have obvious links with fashion. Social media creators who have built authentic communities can add value-laden credibility.
The business of influence New voices force a fashion marketing rethink
Photo: Balenciaga

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This story is part of The Business of Influence, a series charting the evolution of fashion’s creator economy, where there’s profit to be made and where the industry is headed next. Read parts one, two, three and four here.