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The business of influence: Have we hit peak influencer brand?

Having made a living selling products for other brands, the most prominent influencers have started their own businesses. More are launching every day — can they keep working?
The business of influence Have we hit peak influencer brand
Photo: U Beauty

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This story is part of The Business of Influence, a series charting the evolution of fashion’s creator economy, where there’s profit to be made and where the industry is headed next. Read parts one and two here.