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The business of influence: Why the era of celebrity influencers is over

The power of the social media algorithm means anyone can have influence, regardless of following. For brands, it requires a rethink of where they allocate budgets.
Image may contain Caroline Polachek Clothing Apparel Human Person and Outdoors
Photo: Acne Studios

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This story is part of The Business of Influence, a series charting the evolution of fashion’s creator economy, where there’s profit to be made and where the industry is headed next. Read parts one, two and three here.