This place was a godsend when we arrived prior to a pre-booked tour of Israel.
A very nice lady (I think her name was "almond" in Hebrew) got us our room prior to official check-in time. As we had just arrived from Australia feeling a little jaded, we appreciated her efforts very much. She also found us quite a reasonable taxi fare to Jerusalem the next day.
It is brilliant to have Beit Eshel as a landing point as it is in the heart of things. We had a balcony and could watch the world go to and fro down on the street.
Very spacious one-bedroom apartment. Not 100% spotless ,and hence not a 5 star for me, but the house has a lovely faded glory, faded yes, glory yes. We liked the feeling of it, so much nicer than a sterile modern hotel.
It was expensive, but we came at the time of the Eurovision contest, so maybe that explains it.

I am an experienced traveler who has stayed in all sorts of accommodations and realize this place was a good deal for the Shekel, but I won't go back. Pluses- great location in old Yafo near the beach and walking distance to the shuk (market), boardwalk, good eats and historic architecture. However, room was tiny and smelled of sewage, bed was rock-hard and the staff was less than helpful and never there, particularly after 4 pm. There are lots of narrow, steep stairs to apts. and would be impossible for the elderly or disabled - no elevator. Pack light if u stay here.

The issue with this place that it requires a lick of paint and can turn to a great accommodation. The location is excellent, rooms are great size , close to the beach and Flea market with all trendy shops however a bit shabby . We spend here 2 nights. As it was Eurovision- Thursday night (semifinal night) was very busy outside. Lots of people till about 2 in the morning. Not so great if you want to sleep I guess. It was ok for us as we just arrived that evening and wanted to go out anyway