A new study by UTA shows more 2024 Olympics viewers plan to watch the games on social media than on TV, and they want coverage from influencers.
European telecoms giant Altice has been looking to divest Teads to help pare down its substantial debt load.
Gershkovich, a Wall Street Journal reporter, was sentenced to 16 years in Russian prison for espionage, a charge condemned by US officials.
While TikTok is still the top dog when it comes to music discovery, YouTube shorts is beginning to catch up.
Netflix said it gained more new subscribers than analysts expected in its second quarter, helped by "Bridgerton" and "Baby Reindeer."
Mashing together Discovery and WarnerMedia hasn't worked. Time for a do-over?
The 2024 Olympics in Paris could be bigger than ever for young and breakout athletes to get brand deals, talent agents say.
An influencer and former marketer explains why creators with 100,000 to 1 million followers are in high demand from brands and how they make money.
Brands are increasingly sponsoring the boom of running clubs to distribute products and connect with people at IRL events.
From Taylor Swift to Beyoncé, albums are getting longer and messier. Blame Big Tech.
Lex, a social app for LGBTQ+ people, is trimming staff as it refocuses on growth. It can prove difficult for apps to sustain themselves.
David Zaslav's Warner Bros. Discovery needs a major shake-up soon, according to Bank of America. These three strategies could get WBD back on track.
After years of competing to win in short-form video, TV, kids content, and more, YouTube is leading its opponents.
Bob Iger amassed a fortune at the helm of Disney. He now reportedly has multiple yachts, including the "Aquarius," and a bigger one on the way.
The staunch Donald Trump ally said his Epstein tapes were meant for a documentary. People who knew them together say he was trying to help Epstein.
Streamers' battle for TV ads is ushering in a new push for brand partnerships. But some brands see their pitches as a money grab for ad dollars.
The Brandtech Group is launching a residency program to help creators make ads using generative AI tools like Midjourney and ChatGPT.
Disney's new Star Wars show "The Acolyte" hasn't held its audience, but a wise strategic move has helped the company's standing in the streaming wars.
The former Republican presidential candidate said the publisher needed to add three hand-picked men to its board. It didn't. So... what happens next?
Influencer marketing is off to a strong start in 2024, even as other parts of the creator economy struggle.
Here's how TikTok is changing and transforming the music industry. We've been tracking TikTok's ascent from social-media newcomer to music power player platform.
An LTK SVP said the creator-commerce platform wants to be seen as a "destination" as affiliate marketing competition heats up.
Children used to grow up watching Mickey Mouse on The Disney Channel. Now they're all on YouTube.
New social-media platforms risk becoming fads as buzz pushes them to the top. But founders are trying to build products that last.
Paramount Global finally reached a deal with Skydance, putting Paramount+'s future into question. Here's why New Paramount should give it a good look.
We tested TikTok Music's AI chatbot, Tonik, to see how it can turn text prompts into personalized song playlists.
The media mogul says he doesn't care who wins — just as long as that person doesn't do what Joe Biden has been doing for the last four years.
Rex Woodbury's Daybreak Ventures is eyeing startups at the intersection of creators, shopping, and AI.
ArtBotAI uses Omnicom's large language models, created through partnerships with the likes of Microsoft, OpenAI, Google, Getty, Adobe, and Amazon.
The small local airport is managing heavy private-jet traffic and logistical challenges ahead of the annual conference.
An uptick in disciplinary actions at Emma Tucker's Journal has unnerved the newsroom. A former Journal reporter is challenging them in court.
Meta launched its Twitter-killer, Threads, a year ago, but overtaking X and escaping Instagram's shadow is proving to be tricky.
David Ellison's plans for Paramount don't just include making better TV shows and movies. They call for better tech. How's that going to work?
David Ellison, the 41-year-old son of Oracle billionaire Larry Ellison, is set to become one of Hollywood's youngest moguls with his Paramount deal.
Paramount's leadership trio said it was "business as usual" until the deal closed — likely in the first half of 2025 because of regulatory hurdles.
Amazon is leading Netflix in the TV advertising haggle with a bigger ad-supported audience and lower prices.
Cofounder and CEO Travis Montaque went on leave while several C-suite executives have exited in recent months.
Millions' CEO and cofounder shared key pitch deck slides for the startup that helps athletes monetize their NIL through streaming and e-commerce.
During VidCon, lifestyle influencers were asked which platforms they'd pick if they had to start over as creators. TikTok wasn't on their list.
Jessica Bravura, known online as Aphmau, has 21 million subscribers on YouTube, where she role-plays characters in Minecraft.
Instagram directed a lot of traffic to Threads when the text-based app launched last July. Today, it has more than 175 million monthly active users.
Paramount Global agreed to merge with Skydance, ushering in a new era for the media company that has faced setbacks amid a shifting media landscape.
X has faced financial pressures since Elon Musk's takeover, and tensions are reportedly rising between him and CEO Linda Yaccarino.
Business Insider is compiling its fifth annual list of the most influential talent managers and agents that help TikTok creators jump-start their careers.
Taylor Swift is playing multiple nights in cities like London and Toronto, and she's earning millions more because of it.
Netflix stopped offering its Basic plan last year, and now some users say they're being notified they need to pay more or accept ads.
Noplace is the top app on the Apple App Store this week. We spoke to the founder behind the viral hit.