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SBJ in Paris

Keep up with the latest from the Summer Games with SBJ's Rachel Axon

Marketing and Sponsorship

New Era taking over for Nobull as NFL Scouting Combine sponsor

Longtime NFL sponsor New Era Cap has added the NFL scouting combine to its league deal, replacing league-backed Nobull as the primary brand associated with the annual pre-draft event. Under the deal, New Era will provide all performance apparel and headwear for combine participants, and...

Meijer gets naming rights to Lions training facility

The Lions and Meijer are "expanding their partnership," with the team's headquarters and training facility "renamed the Meijer Performance Center," according to Jay Davis of CRAIN'S DETROIT BUSINESS. Interior and exterior Meijer Performance Center branding will be "placed all around the building." Meijer branding will also be "placed on...

Dick's partners with Team USA, LA28, NBCU

Closing Bell - 07/23/2024
Dick's Sporting Goods, Team USA, LA28 and NBCUniversal announced a partnership that designates Dick's as the Official Sporting Goods Retail Provider. Dick's will also serve as an Official Supporter of Team USA for the Paris Games, 2026 Milano Cortina Games, and LA28, and kick off the celebration of the...

Michelob Ultra unveils new ad for Paris Games

Closing Bell - 07/23/2024
Michelob Ultra unveiled a patriotic new television ad set for broadcast debut during the Paris Games Opening Ceremony on Friday. “Home Team,” from Wieden+Kennedy, comes as the Anheuser-Busch InBev-owned beer brand is set for its first Olympics as the official beer sponsor of Team USA. Michelob Ultra’s Team USA athlete...

USOPC sues Logan Paul's Prime Hydration for trademark infringement

Daily - 07/22/2024
The USOPC is suing social media influencer Logan Paul’s energy drink brand, accusing it of “trademark infringement” ahead of the Paris Games, according to Angela Yang of NBCNEWS.com. In the lawsuit filed Friday in the District of Colorado, the committee alleges that Paul’s company Prime Hydration “used trademarked phrases --...

Mercury land partnership with beauty brand Laneige

Daily - 07/22/2024
The Mercury have “scored a partnership” with Korean beauty brand Laneige, according to Mignon Gould of the PHOENIX BUSINESS JOURNAL. The pairing of beauty and basketball “began in earnest over the weekend” at the 2024 WNBA All-Star Game, when the South Korean beauty brand “held court at the Footprint...
Quote Of the day

Forceful moments deserve forceful support and leadership ... This is a really important time for the conference, and either you believe in what's been signed or you don't.

-- ACC Commissioner Jim Phillips, on how the conference will continue to fight the legal challenges from FSU and Clemson. Columbia STATE, 7/22
PODCASTS

SBJ Morning Buzzcast: July 24, 2023

News from the IOC in Paris, talks about an...
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Yahoo Sports’ Missy Franklin, NBC's Mallory Weggemann and the latest on NBA media rights

On this week’s pod, the NBA rights deal is...
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SBJ I Factor: Jess Smith

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Tom Friend on what ESPN's main NBA booth could look like without JJ Redick

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