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Closing Bell - 07/23/2024
World Lacrosse signed a multiyear partnership with Athlete Performance Solutions and the Nike Lacrosse brand. The partnership designates Nike Lacrosse as the Global Footwear and Apparel Partner for the federation through 2028 ( World Lacrosse ). Manchester United co-owner Avram Glazer is looking to "expand his stake in...

Around the World....

Closing Bell - 07/22/2024
Premier League club Liverpool announced a multiyear partnership with German workwear firm STRAUSS. The agreement "will be visible during the club’s tour of the US ... in the cities of Pittsburgh, Philadelphia, and Columbia." STRAUSS will also be given "premium visibility across club channels, branded signage and all high-visibility...

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Closing Bell - 07/18/2024
Cincoro Tequila has signed a partnership with Serie A club AC Milan, with the brand to be featured at the San Siro stadium ( Cincoro ). Bundesliga club FC Bayern Munich announced a multiyear agreement with Spanish sports betting and online casino operator VERSUSbet as its official regional...

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Closing Bell - 07/17/2024
Manchester City has been "crowned as the Premier League side with the greatest brand value" for the second year in a row, according to British consultancy Brand Finance. Man City saw "a brand value increase of 7%" to $1.82B. The most valuable soccer club was Real Madrid, posting a...

Around the World....

Closing Bell - 07/16/2024
Real Madrid officially introduced French F Kylian Mbappe as a member of the La Liga side today at Santiago Bernabéu Stadium in front of "nearly 80,000 fans." Mbappe's relatives, club officials and several former Real Madrid player were in attendance ( LE MONDE, 7/16 )....

FSG ends talks to purchase French club Bordeaux

Morning Buzz - 07/16/2024
Fenway Sports Group is "no longer pursuing a deal to purchase" French Ligue 2 club Bordeaux after reports emerged last week that early discussions had been held about a potential deal. The "financially stricken club" is faced with demotion to the Championnat National for next season if...
Quote Of the day

Why would Penn State take private equity money? I've got 94,000 season ticket holders. We sell out hockey. We sell out wrestling. I've got the best fanbase in the country. Why do I need private equity? So someone can tell me I'm stupid? I have enough people around me to tell me I'm stupid.

-- Penn State AD Pat Kraft, on the future of PSU taking on private equity funding. CENTRE DAILY TIMES, 7/24
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SBJ Morning Buzzcast: July 24, 2023

News from the IOC in Paris, talks about an...
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Yahoo Sports’ Missy Franklin, NBC's Mallory Weggemann and the latest on NBA media rights

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SBJ I Factor: Jess Smith

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