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Keep up with the latest from the Summer Games with SBJ's Rachel Axon

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Kraft Analytics Group partners with AC Milan

Morning Buzz - 07/24/2024

Kraft Analytics Group (KAGR) has a new partnership with AC Milan that will focus on evolving the Italian soccer club’s consumer understanding and engagement strategies. The deal, for which financial and duration terms were not disclosed, will be formally announced today. “Obviously, they [AC Milan] have just a...

WNBA draws third-highest audience ever with ASG

Closing Bell - 07/23/2024

ABC drew 3.44 million viewers for the WNBA All-Star Game on Saturday night, marking the league’s third-best viewership on record and best for any telecast since its debut season in 1997. The game, which saw Fever G Caitlin Clark , Sky F Angel Reese and others...

BreakAway Data expands its athlete data app to include secure access to electronic medial records

Power Up Newsletter - 07/24/2024

BreakAway Data, creator of an athlete-centric data passport app, is expanding its capabilities to include secure access to electronic medial records. The new product, BreakAway Pro, aggregates health information from all practitioners — all clubs, national teams, private consultants — through an athlete’s career where...

Most-watched telecasts of 2024 still has hoops feel -- but election season looms

Media Newsletter - 07/22/2024

The list of the most-watched shows on U.S. TV for the first half of 2024 is led by the NFL, but the second quarter brought in large number of basketball games (NBA and NCAA Tournament) and one political program -- portending large numbers ahead as election season approaches. ...

MLB All-Star Game audience up 6% year-over-year

Daily - 07/18/2024 | Morning Buzz - 07/18/2024

The MLB All-Star Game averaged 7.44 million viewers on Fox on Tuesday night, up 6% from just over 7 million viewers last year, but down from 7.51 million viewers two years ago. This year’s game peaked at 7.9 million viewers in the 9pm ET quarter-hour. Pittsburgh led all markets...

Audience Analysis: Wimbledon down slightly after big men’s final drop

Daily - 07/17/2024 | Daily - 07/17/2024

ESPN saw the least-watched men’s Wimbledon final since 2021 on Sunday morning. Carlos Alcaraz’s straight-sets win over Novak Djokovic averaged 2.21 million viewers, down 31% from the same matchup last year (but with five sets), and the lowest since Djokovic’s four-set win over Matteo Berrettini in 2021 (1.56...

Record audiences for Euros, Copa America cap Fox Sports ‘Summer of Soccer’

Daily - 07/17/2024 | Unpacks Newsletter - 07/17/2024

Both the Euros (UEFA) and Copa America (CONMEBOL) tournaments delivered Fox Sports record English-language soccer audiences this summer. That was capped by record finals for both events on Fox on Sunday, which had stiff headwinds from convention coverage and continued cable news upticks surrounding the attempted...

MLB Home Run Derby draws lowest audience since 2014

Daily - 07/17/2024 | Unpacks Newsletter - 07/16/2024 | Unpacks Lite Newsletter - 07/16/2024

The Home Run Derby on Monday night drew its lowest audience since 2014, hindered by its head-to-head competition with the Republican National Convention for the first time. ESPN and ESPN2 combined to draw 5.45 million viewers for the event from 8:20-10:59 p.m. ET, which was won...

Tigers All-Star Tarik Skubal on his use of advanced metrics, training with Driveline Baseball

Power Up Newsletter - 07/17/2024

ARLINGTON, Texas — Detroit Tigers ace Tarik Skubal has, by most statistical measures, been the best pitcher in baseball in the season’s first half. The lefty starter has Major League Baseball's lowest ERA at 2.41 and the highest wins above replacement (WAR) among all pitchers with a 4.5....

Research shows Clark, Reese storylines driving WNBA fan interest

Daily - 07/10/2024 | Daily - 07/10/2024

A new study from National Research Group that looks to dig deeper into the "Caitlin Clark" effect among sports fans found that 64% have heard of Clark (compared to 46% for Chicago Sky F Angel Reese, who ranked No. 2 among WNBAers), but only...

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Kraft Analytics Group partners with AC Milan

WNBA draws third-highest audience ever with ASG

BreakAway Data expands its athlete data app to include secure access to electronic medial records

Most-watched telecasts of 2024 still has hoops feel -- but election season looms

MLB All-Star Game audience up 6% year-over-year

Audience Analysis: Wimbledon down slightly after big men’s final drop

Record audiences for Euros, Copa America cap Fox Sports ‘Summer of Soccer’

MLB Home Run Derby draws lowest audience since 2014

Tigers All-Star Tarik Skubal on his use of advanced metrics, training with Driveline Baseball

Research shows Clark, Reese storylines driving WNBA fan interest

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