Democrance - Insurtech Innovation Award 2023

© Democrance DMCC 2023
Application to TDI Insurtech Innovation Award (APAC
2023)
Tech Enabler for innovative Hybrid Digital Distribution
model
- New wave in Microinsurance in Emerging Markets -
April 2023

3
• Democrance is an international InsurTech start-up offering a no/low-code
SaaS platform to insurers, enabling them to launch new digital products
and distribution channels easily in 1-2 months, without affecting their core
systems, or any system integration required.
• Channels include online D2C, affinity partners (online and offline),
intermediary (banca/agent/broker). Both personal and commercial lines,
traditional insurance or micro-insurance.
• We serve Life and P&C insurers in 15+ countries, including Manulife, AXA,
MetLife, AIG, Tokio Marine and Zurich.

DEMOCRANCE VALUE PROPOSITION
© Democrance DMCC 2022
Democrance is a B2B data-enabled, white-label SaaS plug-and-play technology platform that
digitizes sales & distribution verticals of the insurance value chain for emerging market
segments
Cutting-Edge SaaS Technology
• Agile technology stack with single back-end integrated real-time with multiple front-ends & the ecosystem
• Human-centric, fully digitized and integrated customer journey and experience
Available Anywhere
• Selection of preferred global cloud provider and data hosting location (in country or abroad)
• Localization options including front-end translations into any language and local data mirroring
Speed to Market
• Ability to configure, launch and test products, channels and markets at 1/8th cost of legacy solutions
• Go-live in 2-4 weeks with pre-underwritten products
Self-Service Platform with Out-of-the-Box Capabilities
• Design, build and customization of sales journeys and underwriting rates, rules & pricing
• Out-of-the-box functionalities available for most common client requirements
4

SAMPLE SOLUTIONS
© Democrance DMCC 2022 5
Distribution
• Whitelabeled customer journey
• Dynamic landing pages
Start selling directly from your website
or via targeted sales campaigns on
WebAds, Facebook, SMS, Email and
USSD
CHANNEL: ONLINE
SALES D2C
Distribute your products via. 3rd
parties (Banks, Telcos, Mobile Wallets,
Money Transfer,
Mobile Apps…)
3RD PARTY DISTRIBUTION
VIA APIs
Empower your Agents/Brokers to sell
quicker & streamline broker/
underwriter communications via. Our
white-labelled front-end and policy
admin module
DIGITAL BROKER/
AGENT PORTAL
Distribution
• Whitelabeled portal for brokers
• Multi-product, multi-insurer
• Minimizing the sales timeframe
Underwriting
• Automated underwriting engine
• Instant quotation
Billing
• Online payments via. Gateway/DCB
• Comprehensive reporting
Servicing
• 3rd party integrates with Democrance
API
• Democrance back-end for policy admin
and claims
• No integration required
Distribution
• 3rd party manages the customer
experience
• SMS/email/web add-ons to enhance
journey
• Test & learn new channels, campaigns
& partners
Underwriting
• Instant quote generating
• Referrals system for underwriters
Advanced analytics
• KPI dashboards and customized
reporting

SAMPLE SOLUTIONS
Distribution
• Targeted communications prior to
policy end date
• Cross-distribution channel sales
Digitally engage with existing policy
holders before policy expiry to increase
Renewals and
Up-/Cross-sell
ONE-CLICK RENEWALS
User-friendly online claims journey –
Track, manage and digitise claims
M-AND E-CLAIMS
Quick & easy launch of 100% digital
marketing & enrolment journey for
Bank customers
DIGITAL BANCASSURANCE
Distribution
• Digital marketing & white-label landing
pages
• Self-service tablet at ATM/branches
• Sales portal for bank tellers/call center
agents
Underwriting
• Pre-underwritten or automated
underwriting
• Customized insurance documentation
Renewals
• Increased retention rates
• Up-sell/cross-sell customized offers
For the claims team
• Automated SMS/Email for customer
comms
• Back-end for claims assessors
• No paper or manual work
For the customer
• E-FNOL & fast track claims
• File claims online and upload
documents
• Customer can check claim status online
Servicing
• API integration with bank’s app/web
• Flexible options to integrate w/ bank &
insurer
Advanced analytics
• Sales KPI dashboard and Reporting

LEGACY BY THE NUMBERS
7
AWARDS
With premium amounts
ranging from
$1 to $250,000
20
CLIENTS
16
MARKETS
2.5m
POLICIES
OMNI
CHANNEL
LIFE
PRODUCTS
Forbes 2015
Forbes 2016
LumenLab 2017
Fintech AD 2020
DWIC 2020
MENA IR 2020
MENA IR 2021
MENA IR 2022
CHANNELS
ONLINE D2C
TELCOS
MICROFINANCE
MOBILE/DIGITAL WALLETS
AFFINITY
BANCASSURANCE
AGENTS/BROKERS
MONEY TRANSFER
P&C AND HEALTH
INDIVIDUAL AND
GROUP
PERSONAL AND
COMMERCIAL
RETAILERS
EMPLOYERS
CAMBODIA
KENYA, UGANDA
MEXICO
EGYPT, MOROCCO
PHILIPPINES
KUWAIT, QATAR
SAUDI ARABIA
SOUTH AFRICA
THAILAND
UAE
ASIA
EMEA
LATIN AMERICA
FRANCE, BELGIUM
MALAYSIA

Recent Case Study
Innovative hybrid digital distribution
(with Manulife Philippines)

9
Manulife Philippines’s business objective and pain points
• Launch affordable & simple digital insurance targeting underserved
population in Philippines as untapped market segment.
• Test a “hybrid digital distribution” model; their sales agents pitch to
prospect clients and the interested clients purchase policy with simple 3-step
journey on smartphone.
• Later, the agents will try upsell the higher-ticket traditional insurance to their
clients who purchased above simple product.
Business Objective
Pain Points
• Manulife Philippines’s core system was not capable to launch this use case
quickly.

How Democrance helped Manulife as Tech Enabler?
10
Design
Insurance
Product
System
design &
set-up
Product
Configuration
(backend)
Develop
CX journey
(front-end)
System
Integrations
UAT
&
Go-Live!
Before
After

11
Solution & Impact
• Manulife could launch just in 3 months after signing partnership.
Speed to market
Innovative Hybrid Digital Distribution channel
• Launched “Manulife Shop”, which is the online D2C policy purchase journey
which Manulife sales agents can pitch
• With Agent ID code embedded, Manulife can track which agent sold to which
client, and the agent can do upsell/cross-sell later
• It became new powerful tool for Manulife agents to cultivate underserved
mass customer base with affordable insurance
• Conversion % of upsell/cross-sell has met Manulife’s business target
Impact

12
Manulife Philippines’ YouTube Ad of this project
https://www.youtube.com/watch?v=MBrOQ8gUmYM

13
Manulife Philippines’ Press Release referring to Democrance
https://www.manulife.com.ph/about-us/newsroom/latest-news/Filipinos_can_now_buy_insurance_online_through_Manulife_Shop.html
(Quote)
“Manulife Philippines is delighted to launch Manulife Shop
(https://manulife.com.ph/online-shop), a new digital platform to allow Filipinos to
purchase affordable insurance products online at their own convenience.
Manulife Shop offers annually renewable insurance products that empower customers to
choose their coverage based on their budget, with life protection coverage up to Php
1,000,000, subject to the terms and conditions of their procured insurance policy.
The platform was developed in partnership with Democrance, an award-winning international
insurtech start-up that digitizes distribution channels and insurance value chains for emerging
market segments through fast and secure solutions.”

ADDRESS
Floor 6, One JLT tower / Jumeirah Lake Towers
PO Box 123422 / Dubai / United Arab Emirates
TELEPHONE
+971.4.429.58.31
EMAIL
contact@democrance.com
WWW.DEMOCRANCE.COM
THANK YOU FOR YOUR ATTENTION.

Democrance - Insurtech Innovation Award 2023

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Democrance - Insurtech Innovation Award 2023