Carlos Pallordet from timetric delivered this speech on global best practices in financial services in Singapore in April 2014.
The Digital insurer particularly liked the insurance example of successful social media campaigns, the use of charity t engage with customers and some early adoption of allowing consumer reviews on insurance products and services
This document summarizes social media trends for 2022. It discusses the rise of creators and collaboration between creators and brands. It also discusses the growth of TikTok and short form videos. Finally, it discusses increased focus on social media accountability and the potential for new legislation regarding platforms' impacts on mental health and society.
How Nonprofits Can Utilize Social Media To Do Good Sallie Burnett
Here are 5 social media best practices for nonprofits. Get tips, idea and learn how nonprofits are using social media successfully.
Learn more: https://www.customerinsightgroup.com/marketinglibrary/how-nonprofits-can-utilize-social-media-to-do-good/
This document discusses social commerce and covers topics such as the fundamentals of social commerce, social shopping models, social advertising, using social networks for customer service and market research, enterprise social commerce applications, and the implementation and risks of social commerce. It provides 12 learning objectives on these topics and summaries for each section.
The document discusses how influence marketing can be used to leverage trusted third-party endorsements and increase a brand's customer touchpoints. It outlines how the consumer purchase journey is no longer linear but circular, with customers gathering information from many sources. Influence marketing can impact search engine results by providing third-party content from influencers across blogs, reviews, social media and more to gain customer trust. This will require brands to shift marketing budgets from traditional advertising to relationship-building and influence marketing programs.
This document provides an overview of opportunities for insurance companies in Nigeria to increase penetration through digital channels. It notes that insurance penetration is very low in Nigeria due to lack of awareness. The growth of digital technologies like mobile internet, social media, and e-commerce provide opportunities to educate customers and increase access to insurance. The document recommends that insurance companies build mobile-friendly websites, engage customers on social media, run online awareness campaigns, and embrace digital analytics to better understand customer needs. Partnering with digital companies could help insurance firms capture new customer segments and boost the industry's contribution to Nigeria's economy.
Digital Marketing - Session 1 covered various topics related to digital marketing including types of digital media, industry trends, Indian media spends, and a comparison to traditional media. Some key digital adaptations discussed were communication apps, online retail, banking, education, news, travel, entertainment, search, maps, healthcare, and games. The document also summarized different types of digital marketing such as paid media, owned media, and earned media and provided examples of each. It highlighted trends in digital marketing like chatbots, programmatic advertising, and location-based targeting. Global and Indian digital media spending statistics and growth were presented. Advantages of digital over traditional marketing were listed as well.
Digital Trends for 2022 with specific focus on:
- The Evolution of Digital Marketing
- Digital Customer Experiences X Data Driven Strategies
- Strategic Content Marketing - PR, Thought Leadership and SEO
- Mixed Reality is the New Reality
- The Talent War is just beginning…
Behavioural targeting allows advertisers to personalize ads for consumers based on their online behavior and browsing history. While this provides benefits for companies in targeting high-value customers, it also raises privacy concerns among many users who feel their online activities are excessively tracked. There is no consensus on whether behavioral targeting is ethical, but companies could improve perceptions by increasing transparency around their data collection and use and giving users more control over their personal information.
Garrick Schmitt discusses findings from two studies on consumer adoption of Web 2.0 technologies and social media. The 2008 study found that consumers were more sophisticated users of social media than expected, embracing tools like Twitter, RSS feeds, and tags. It also found that social connections and peer recommendations heavily influence purchasing decisions over editorial reviews or traditional retailers. The key takeaway is that tomorrow's leading brands will adapt to changing consumer behaviors driven by digital tools instead of trying to change consumer behaviors.
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
This document provides information on how to create effective YouTube videos for marketing purposes. It discusses preparing a script and optimizing videos for search engine ranking through techniques like keyword optimization of titles, descriptions and tags. It also recommends outsourcing video creation through Fiverr if needed and encouraging viewer interaction through likes and comments. The document suggests creating separate YouTube channels for different video themes to maintain relevance.
Social commerce utilizes social media to facilitate online shopping and product sales. It allows companies to integrate e-commerce functions directly into social platforms like Facebook, and also integrate social features into online stores. This allows companies to interact directly with customers, and for customers to discuss products with friends who can influence purchasing decisions. While still developing, social commerce is expected to be a significant driver of online sales and brand loyalty going forward.
This document discusses how financial institutions can use social media. It provides an overview of top social media channels like Facebook, Twitter, YouTube and their demographics. It outlines benefits for marketers like increasing brand awareness and engagement. Examples are given of how companies are using social media platforms to connect with customers, share content and drive conversations. The document concludes with tips for developing an effective social media strategy.
Creating, managing and growing online communities for sport fansAlana Fisher-Chejoski
Using social media in major sport events and for sport teams.
Online community management and fan engagement including case studies:
- Australian National Football Team / Socceroos
- Australia’s 2022 FIFA World Cup Bid
The document discusses social commerce, which involves using social media and interactions to promote online buying and selling. It notes that social commerce is growing rapidly and will be worth $30 billion by 2015. The benefits of social commerce include monetizing social media, innovating business models, and optimizing e-commerce. Features like reviews, recommendations, forums, and social ads are dimensions of social commerce. The future of social commerce involves its integration with mobile technologies and using social media to engage customers.
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
In an industry where the pace of change has never been greater, staying ahead has never been more challenging. BAI Retail Delivery will help transform you from the leader you are now, to the visionary you want to be. Giving you actionable insights and inspiration that will help you stay ahead of your competition.
There are currently 4.66 billion internet users globally with 4.2 billion active on social media. 1.41 million homes now use smart home devices while the smart appliances market is worth $58.04 million. The document discusses engagement marketing techniques for brands to connect with customers using mobile apps, with a focus on identifying pain points, easy interfaces, social and location features, and backend integration. It concludes by thanking the reader and providing contact details for any questions.
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...Ethinos Digital Marketing
This is a presentation starts with an overview of the Digital Marketing & Social Media scenario in India. It then moves onto what are some models that B2B companies can look at while doing their own social media marketing, some best practices and learnings from thought leaders in who have adopted areas like social media, search engine marketing, mobile marketing , etc. early in the game. This was a presentation made to a group of marketing leaders at a NASSCOM event on 27th September, 2010
We present the results of a holistic approach to WOM research, which finds that 90% of word of mouth takes place offline, is primarily positive, is often influenced by advertising, and takes place disproportionately among influencers. We also present an approach to assess the social monetary value of customers, integrating the TalkTrack® data into agent-based simulations. We show that while random seeding of customers is effective, focusing on opinion leaders can increase profitability substantially.
Best Practices in Financial Services Social Media: What's Trending Now and Wh...Mark Zmarzly
This presentation was a 3.5 hour class delivered in two parts as the 2014 ABA Stonier Graduate School of Banking. It's grown and expanded over the last two years since I first gave it for J.D. Power & Associates Social Media Division. Below are more details:
Best Practices in Financial Services Social Media: What's Trending Now and What WIll the Future Bring?
Banks and Credit Unions large and small are still struggling with how best to use social media to move from awareness to engagement to sales. Through an in-depth analysis of our industry’s attempts to engage consumers, we’ll analyze today’s best trends and how your institution can leverage social media in the future to drive engagement and sales.
Specifically, we’ll look at:
· Great examples of large, multifaceted social media campaigns from institutions around the world.
· What’s working in the US and abroad to drive social engagement in brand, mission, and product sales.
· Why storytelling, voice, and brand all need to come together in a consistent fashion for social media to excel.
· Specific case studies of brands inside and outside of Financial Services that have excelled at using social media to engage and sell.
Social Media for Financial Services CompaniesJoel Book
Keynote presentation delivered at the 2011 LIMRA Social Media Conference for Financial Services by Joel Book, ExactTarget and Bianca Buckridee, SunTrust Bank
Social Media in Financial Services: Survey ResultsOmobono
1) The document discusses a study on how financial services companies are using social media for B2B marketing. It found that most see social media as a tool for customers rather than connecting different audiences.
2) Respondents also demonstrated a lack of education about social media and tended to only use platforms like Twitter and Facebook personally rather than for business value.
3) Financial marketers believed social media was only appropriate for audiences under 30 and not those over 50. However, the study aimed to understand current uses and identify opportunities to adapt marketing plans to digital tools.
Content marketing tips for financial marketers. Learn how to become a successful content marketer for your financial institution and drive more sales appointments!
The document discusses how social media is being used in the financial services industry. It provides examples of large companies like Intuit and Deutsche Bank that have integrated social media into their marketing strategies. While regulatory compliance issues present challenges, many financial professionals are still using social media to generate business through referrals and sharing expertise. The document concludes by recommending that industry groups work together to develop social media guidelines and best practices.
The document outlines six principles for social media success in financial services: 1) Develop a strategic social media plan that is integrated into the company culture. 2) Build personal brands for employees. 3) Provide relevant, compelling content. 4) Leverage customers and crowdsourcing. 5) Educate employees on social media. 6) Analyze social media metrics and engagement. The presentation provides examples and recommendations for implementing each principle, and concludes by advertising additional webinars and resources from Actiance on social media compliance topics.
Social Media In Financial Services Supriya Sharma You TubePhilip Calvert
This document provides 5 tips for leveraging video on YouTube for financial service brands: 1) Upload relevant video content and tag it properly; 2) Create a branded YouTube channel and promote it; 3) Don't be afraid of user feedback; 4) Understand your audience and test different creative content; 5) Utilize the free YouTube API to innovate. It emphasizes experimenting with video on YouTube to engage audiences and tell brands' stories.
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
This document provides an overview of marketing strategies for financial services. It discusses key concepts like the marketing mix, product planning, pricing strategies, promotion, and distribution channels. It emphasizes that for financial services specifically, an effective marketing strategy must address the unique characteristics of services like intangibility, inseparability, and variability. A strong marketing information system is also needed to collect and analyze customer data for prompt decision making in this competitive industry.
A Hands-On Guide to Successful Content Marketing in the Financial Services In...Aravinth Rajagopalan
Engage Your Auidence
Establish Credibility
Create Trust
Build Your Brand
Generate Leads
Drive Sales
Financial services as a whole – insurance, investments, tax planning, retirement planning, credit services, finance and loans, banking, real estate and more – is one of the most difficult industries for most consumers to understand. But it is also one of the most necessary sets of services out there today, because these are all topics in which the average person claims little to no expertise. In short, it is an industry custom-made for good content marketing!
Wie gelingt #Content #Marketing für #Versicherungen? Einige Praxisbeispiele für Content Marketing für Versicherungen habe ich im Juni 2016 im AMC Meeting dem Arbeitskreis Internet präsentiert. Die zentrale Frage lautete: Wie gelingt Content Marketing für Versicherungen? Einige Praxisbeispiele, Strategien und Erfolgsfaktoren haben wir diskutiert.
Das Internet hat das Kundenverhalten verändert. Hybride Kunden sind heute gut informiert und nicht mehr so leicht mit Werbung zu gewinnen. Menschen suchen nach Antworten, nach einer klaren Ansprache, eindeutigem Nutzen und informativen Angeboten. Sie suchen nach relevanten Inhalten. Content ist ein wirksamer Marketing-Faktor, mit dem man Kunden gewinnen kann.
Starke Marken = Starker Content? Eine bekannte Marke ist noch lange kein Indiz für erfolgreiche Inhalte. Content Marketing braucht auch „eine neue Denke“: Marketers müssen umdenken, denn Kunden suchen keine Produkte, sondern Lösungen für ihre Probleme. Sie erwarten relevante Inhalte im richtigen Format, leicht auffindbar in ihrem Lieblingskanal. Es geht also im Content Marketing nicht nur um das „was" (Themen), sondern auch darum, „wie“ (Strategie) und „wann“ und "wo"(Konzept) Inhalte geteilt werden.
Versicherungen müssen sich lösen von quantitativen Zielen und mehr auf qualitative Kennzahlen setzen. Beim Engagement geht es z. B. ums Teilen, Kommentieren und Liken. Die Inhalte müssen digital sichtbar sein und die Bedürfnissen der Nutzer erfüllen. Dafür sollten Versicherer stärker die Beziehungen zu Influencern zum Community Aufbau pflegen. Es geht darum, die digitale Marke emotional mit Persönlichkeit aufzuladen und Nähe herzustellen. Dabei müssen Marken ihre Inhalte in alle Formate und Kanäle ausspielen.
Wie ist der Status Quo von Content-Marketing bei Versicherungen? Für das digitale Leben gelten klare Regeln. Im Social Media schaffen Versicherer bislang durchaus Aufmerksamkeit, aber oft reichen die Relevanz nicht für einen Abschluss. Insgesamt wird das Potenzial durch Content-Marketing die eigene Marke zu stärken und neue Kunden zu gewinnen kaum ausgeschöpft. Als positives Beispiel gilt das Allianz-Magazin. Die Allianz bietet in ihrem Magazin interessante Stories mit Unterhaltung, in umfassende und attraktive Medienformate verpackt.
Wie gelingt es Unternehmen, durch gut gemachtes Content-Marketing Kunden zu finden und zu binden? Zudem soll die Marke an Persönlichkeit gewinnen. Der ARAG gelingt es mit ihrer Kampagne „Auf ins Leben" ein gutes Content-Marketing, das neben redaktionellen Beiträgen auch auf Videoformate setzt. Anschließend habe ich noch einen Überblick gegeben, welche Strategien, Instrumente und Methoden im Content-Marketing wirksame Unterstützung bieten.
Mehr dazu im Blogbeitrag: http://www.hilker-consulting.de/praxisbeispiele-content-marketing-fuer-versicherungen/
Financial Advisor's Guide To Social Media Policy and StrategySmarsh
The document provides guidance on developing an effective social media strategy and policy for financial advisors. It recommends determining objectives, target audiences, and appropriate channels. It also stresses the importance of creating a consistent brand voice, allocating responsibilities, and establishing rules for employee conduct and compliance. The social media policy should clarify authorized users, acceptable platforms, interaction guidelines, and consequences for non-compliance or employee departure. Regular review is advised to adapt to changing needs and regulations.
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
10 Steps To Integrate Social Media in Financial Services
Sharing our experience with LinkedIn
“Apéro des Marketers” - 9th March 2017 – Luxembourg
Christophe REGNAULT
Marketing of Financial Products & Services - Consumer BehaviourParveen Sharma
This document discusses consumer behavior and marketing of financial products. It describes how consumer behavior involves when, why, how, and where people buy products and services. It outlines different types of customers like retail and corporate. Retail customers expect awareness, knowledge and a faithful relationship while corporate customers expect personalized services and long term financial support. Customer behavior is influenced by cultural, social, personal and psychological factors. Theories of consumer behavior are discussed like Maslow's hierarchy of needs and Pavlov's dog experiment. The diffusion process of adopting new products and ideas is explained. Challenges in marketing financial products include identifying changing customer expectations and increasing competition.
This POV is here to provide guidance on how financial and investment management institutions can use social media to drive business relationships in compliance with strict government regulations.
Marketing of Financial Products & services - Distribution & Marketing PlacesParveen Sharma
This document discusses distribution channels for marketing financial products. It covers various distribution models like banks, financial institutions, agents, brokers, direct marketing and new channels like internet and mobile. It describes the functions of distribution channels like providing customer service, promotions and physical distribution of products. The document also discusses factors that influence selection of distribution channels and challenges of distributing financial products in rural markets like lack of awareness, infrastructure issues and cultural diversity.
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
The document discusses various digital marketing strategies and tactics that financial services companies can employ, including maintaining a presence on social media platforms, creating engaging content, and utilizing new media like mobile and online video. It provides examples of how some companies are using tools like widgets, games, podcasts and videos on their websites and social media profiles to better engage customers.
Go digital or die. Are Middle East insurers ready?Olivier Bauchart
How quickly would they go in adopting the right digital/business transformation? How far would they go? What would the enablers be? What would the benefits be in doing so…but why would they embark on this journey in the first place? How would an aggregator manage to attract global brands to enrich their panels and increase their conversion rate?
As far as eCommerce, Online Insurance and Aggregators are concerned, let’s structure this outlook in 3 sections spanning Market Reality, Digital Transformation and Business Transformation.
This DMA 2010 Transformative Media presentation covers new media and emerging technology and how it is digitally transformation traditional media. Digital marketing and digital advertising allows marketers to better target audiences with their advertising. Internet and web based technologies like websites, search engines, banner ads and display advertising, email, social media, mobile marketing will experience tremendous growth and provide greater ad measurability, ad spend ROI, and ultimately, broader and more targeted reach.
Multi Channel Distribution in Insurance - WhitepaperNIIT Technologies
This whitepaper explores the need to develop an effective multi-channel distribution strategy that meets customer demands and delivers differentiating customer experience. Apart from the conventional ways of marketing an insurance policy, which include brokers, agents, kiosks, work site marketing and direct marketing, insurance companies now explore new avenues of innovative and attractive range of distribution techniques that can be exploited to their advantage.
Realizing the Potential of Social Media: A Strategy and Approach for InsurersCognizant
- Insurers have begun using social media but have yet to realize its full potential for customer engagement and business benefits. While most insurers are active on platforms like Facebook and Twitter, their interactions are often disjointed and not well-aligned with customer expectations.
- To be more effective, insurers need a clear social media strategy and vision consisting of phased customer engagement. This involves first listening to understand customer needs, then engaging more directly through responses and content, and eventually influencing customers as advocates for the brand.
- Key aspects of a strategy include defining target audiences, desired business objectives, allowable channels, and integration with back-end processes to optimize benefits like improved marketing, sales, and claims handling
This presentation is based on social media research from two of our insurance-focused Monitor Services: Annuity Monitor and Life Insurance Monitor. The reports analyze the current social media initiatives and promotions undertaken by leading insurers covered by Corporate Insight.
Inside, we highlight key social media findings and trends across the insurance industry and offer tips for insurers looking to bolster their social presence.
Marketing Challenges & Trends. What are the most common challenges facing marketing professionals today, the trends that are fueling these challenges, and recommended approaches to build successful brands.
Digital Marketing Overview 2014
The document discusses the importance of digital media for brands. It covers how digital engagement builds brand equity through awareness, loyalty, quality perception and word-of-mouth. It also discusses how the consumer purchase funnel has changed, with evaluation and advocacy becoming more important stages that digital media can influence. Key metrics for digital campaigns like engagement, followers and sentiment are covered. The document concludes with trends like social TV and mobile usage growth in developing markets that will impact digital marketing.
Creating Customer Value Through Social MediaPaul McAdam
As the most-popular online activity, social media represents a fundamental shift in the way people communicate with each other and with businesses. The gateway into social media conversations via corporate social responsibility (CSR) initiatives represents a relatively low-risk usage of social media by financial institutions. However, financial institutions are now borrowing from the pages of companies in other industries, as well as leveraging their core competencies, to accomplish objectives beyond gaining attention and brand-building that CSR initiatives address.
This document discusses several topics related to social media and B2B marketing:
- It lists several major social media platforms including Facebook, YouTube, Twitter, and Instagram.
- It identifies 5 types of social media: social networks, video channels, photo sharing, online communities, and niche content.
- Finally, it provides several tips for maximizing opportunities through social media including developing a plan, managing content, and monitoring engagement.
The On Demand/Instant Insurance Proposition - Webinar DeckThe Digital Insurer
Listen to an experienced, global panel of insurance professionals present, discuss and answer your questions on the theme of “The On Demand/Instant Insurance Proposition”.
Brought to you by The Digital Insurer and sponsored by KPMG.
The document summarizes key topics from State of Social session #8 including:
1. Research on millennials and their increasing purchase power based on a Snapchat study. Millennials will control the largest share of disposable income.
2. Platform updates from Instagram including long-form video on IGTV and upcoming shopping capabilities in Instagram Stories.
3. Inspiration from M&S's Christmas chatbot on Messenger and EE's celebrity style scanning campaign on Instagram Stories. Experiences are becoming richer on social media.
4. Intelligence from Facebook on the rise of mobile video consumption, with people 1.5x more likely to watch video on mobile than desktop. Video is an important format
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
UnderDrive is launching a navigation app focused on safety. The app will offer basic free navigation and premium features like speed alerts and driver drowsiness detection for a fee. It aims to enter the market with the unique value proposition of prioritizing safety over speed. The marketing plan involves promotions through media and partnerships with organizations to spread awareness about road safety.
The document discusses the potential for niche social networks compared to conventional social media networks like Facebook. It argues that niche social networks allow for deeper customer engagement, ownership of customer data, and new monetization opportunities through targeted advertising and sponsorships. Examples are provided of how niche networks could work for industries like motorcycling, publishing, collectibles, events, and professional associations. The document promotes developing a niche social network using the company Planys Cloud for hosting and support.
This document summarizes E-Share!, a patent pending viral marketing technology that uses social sharing to increase campaign response rates. It works by motivating customers to share offers via social media and then tracks the sharing lineage to identify brand evangelists. Case studies show campaigns using E-Share! achieved response rates up to 200% higher than normal with some getting 40% of responses from the social sharing component. It provides real-time analytics on customer sharing behavior to give marketers valuable insights.
Social Media’s Return On Investment – When Will We Get Buy-in?Donald Schwartz
Presentation Slides: NYC Social Media Club 6/17 Meeting w/Josh Chasin, Chief Research Officer, comScore, Inc. & David Binkowski, Director of Word of Mouth Marketing at MS&L. Moderated by: Donald Schwartz, Imagelink Productions
We kick off the summit with a look back on the 15 digital marketing trends of 2020. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – a global pandemic, enforced lockdowns and the deepest recession in living memory were not exactly high on the marketing world’s agenda when we published the 2020 Digital Marketing Trends. However, there is only one constant for marketers these days: everything changes.
Similar to Carlos pallordet digital marketing in financial services (20)
When will I be able to sell my Tapswap token's?CRYPTO SPACE 🪙
Q: Is TapSwap Coin legit or a scam?
A: TapSwap is a free legit clicker game where you can earn tokens that might have value later if listed on exchanges. Typically scams require users to incur an upfront cost or invest money to participate but TapSwap doesn't. At the moment, we don't have enough information to state whether it's a scam or not. We advise participants to do their research.
Q: TapSwap Coin Price
A: The listing pricing for TapSwap Coin is not yet official, so we can’t tell you the actual price but it’s predicted to be around $0.0001 per token (10k = $1) once it’s listed on Binance and other exchanges.
Q: When will TapSwap launch?
A: There are unconfirmed reports that the project’s token will be launched on May 30. But still yet they didn't, so stay updated!
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TEST BANK & Solutions Manual For Operations and Supply Chain Management, 16th...rightmanforbloodline
TEST BANK & Solutions Manual For Operations and Supply Chain Management, 16th Edition by F. Robert Jacobs, Verified Chapter.pdf
TEST BANK & Solutions Manual For Operations and Supply Chain Management, 16th Edition by F. Robert Jacobs, Verified Chapter.pdf
When is the airdrop?
TapSwap has confirmed that an airdrop will occur—in fact, the welcome screen reads, “The majority of TapSwap Tokens (TAPS) distribution will occur among the players here.”
At launch, TapSwap offered a Solana wallet integration, but the recent announcement to release the token on TON comes as no surprise given the success of Notcoin and the fact that Hamster Kombat is also building on the network.
In early May, the TapSwap team announced the impending launch of TapSwap Pools, with an expected launch date of May 30—but recently announced that due to an influx of bots attempting to farm airdrop points, that they’d be delaying the launch until July 1.
But ultimately, TapSwap announced on July 1 that it was taking more time to shape the tokenomics amid conversations with "tier 1 exchanges" about the token launch. As a result, the airdrop launch target is now sometime in Q3, which lasts through the end of September.
"This is all to ensure that our launch in Q3 is fair and, more importantly, profitable for all of you who stand by us no matter what," TapSwap tweeted.
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It's a secret crypto giveaway "NO" one is talking about.
I got $200 worth of BNB token From this crypto giveaway update in less than 24hrs here is how you can participate and earn today.
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Immediately you enter the website click the "Learn>>>" button at the top of the first page
you'll be directed to the giveaway section.
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Step 1: put your BNB wallet address, in other to receive the BNB reward.
Step 2: share to 5 friends, you need to invite your friends to join the giveaway 🎁
Step 3: Withdraw BNB 💰, at this point for you to get the free BNB you must "verify" by completing a simple survey or a sign up it depends on your region, the purpose of doing this is to actually know if you’re a human or robot, once done successfully you will get the BNB reward instantly to your crypto wallet.
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To increase your chance getting the BNB reward I advise you should also join their community.
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newsletter.page/crypto24
#forex #trading #technicalanalysis #crypto #E-book #profit #legit.
how can I successfully sell my tapswap currency?CRYPTO SPACE 🪙
How to withdraw TapSwap coins to your Wallet
When you’re ready to cash in, here's how you can withdraw your TapSwap coins:
1. Make sure you've accumulated enough Taps tokens through the Telegram bot.
2. Wait for Launch and check the swap rates. Once launched, convert your Taps tokens to official Tap ($TAP) tokens on the Solana blockchain.
3. Move your $TAP tokens to your compatible Solana wallet for safekeeping.
Q: When will TapSwap launch?
A: There are unconfirmed reports that the project’s token will be launched on May 30 but still yet they didn't, so stay updated.
"Meanwhile, if you don't have the patience to wait for the Tapswap official launch..., there's an even bigger opportunity you don't want to MISS...🔥 you can literally profit right now!...💯 and the best part is that it's not a crypto airdrop, mining or anything that requires you tapping or investing your time, energy and money.
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It's a secret crypto giveaway "NO" one is talking about.
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Immediately you enter the website click the "Learn>>>" button at the top of the first page
you'll be directed to the giveaway section.
Here is a 4 step process you can follow to successfully benefit.
Step 1: put your BNB wallet address, in other to receive the BNB reward.
Step 2: share to 5 friends, you need to invite your friends to join the giveaway 🎁
Step 3: Withdraw BNB 💰, at this point for you to get the free BNB you must "verify" by completing a simple survey or a sign up it depends on your region, the purpose of doing this is to actually know if you’re a human or robot, once done successfully you will get the BNB reward instantly to your crypto wallet.
BONUS TIP
To increase your chance getting the BNB reward I advise you should also join their community.
Also note the BNB reward may take a while before it arrive 👌
Thanks for reading...🙏
Daniel I. Carrasco Unravels Alleged $1.5M Fraud Scheme 2024nathaniel leonard
Explore the intricate details of a $1.5M fraud scheme allegedly orchestrated by Daniel I. Carrasco and associates, promising lucrative returns through documentary letters of credit. Delve into the mechanics of the scheme, its impact on victims, and ongoing legal actions in this compelling expose of high-stakes investment deception.
Title: UKspreadbetting Success Story: A Simple Guide to Profitable Trading
_Rating:_ 5/5 ⭐⭐⭐⭐⭐
_Review:_
Want to make money trading Forex like UKspreadbetting? He's a successful trader who uses a special book called the ForexGod e-book to get accurate trading signals. And the best part? It's easy to follow, even if you're new to trading!
_UKspreadbetting Results:_
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_Conclusion:_
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Also SUBSCRIBE to our free NEWLETTER for more updates, we will be doing a free giveaway of $30,000 to new members so stay tuned!...📤👇
newsletter.page/crypto24
#forex #trading #technicalanalysis #crypto #E-book #profit #legit.
3. Elemental Economics - Supply and Costs.pdfNeal Brewster
After this third lecture in a series of ten you should be able to: Explain the major influences on the supply of any mineral product, and their relative importance in both the short run and the longer term; recognise and explain the importance of costs in determining supply, and interpret the nature of the various types of cost; understand the constraints on changes in supply in both the short and long run for different classes of minerals, and recognise the implications for mineral policies; recognise and explain the role of recycling in the supply of mineral products, and its major determinants.
How to Easily Navigate Crypto Accounting in the Web3 EraAggregage
This webinar will cover everything businesses need to know to get started with crypto accounting after incorporating crypto into their business model! We'll explore all you need to know, from crypto accounting basics and best practices, to solutions to operational hurdles encountered by accounting teams.
Title: fxalexg Success Story: A Simple Guide to Profitable Trading
_Rating:_ 5/5 ⭐⭐⭐⭐⭐
_Review:_
Want to make money trading Forex like fxalexg? He's a successful trader who uses a special book called the ForexGod e-book to get accurate trading signals. And the best part? It's easy to follow, even if you're new to trading!
_fxalexg Results:_
- He makes consistent profits every month (around 80% returns!)
- He gets precise signals to buy or sell currencies
- He manages risk like a pro, so he doesn't lose too much money
_fxalexg Says:_
"The ForexGod e-book is super helpful! It's like having a personal trading coach. I follow the strategies and signals, and it's made a huge difference in my trading."
_What You'll Get:_
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- Accurate signals to help you make profitable trades
- Tips on managing risk, so you don't lose too much money
_Conclusion:_
fxalexg success shows that anyone can trade Forex profitably with the right tools. The ForexGod e-book is perfect for beginners or experienced traders who want to improve their skills. Try it today and start making money like fxalexg!
_Recommendation:_ Get your copy of the ForexGod e-book now and start trading like a pro!
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+447453751787
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https://forexgod.pro/
"Grab your own copy today 📚!"
Highly recommended 💯
Also SUBSCRIBE to my free NEWLETTER for more updates, I will be doing a free giveaway of $30,000 wthin the next 3 days...📤👇
newsletter.page/crypto24
#forex #trading #technicalanalysis #crypto #E-book #profit #legit.
Hopefully I will work you through a short process to follow in other to ensure the safety of your hamster kombat token's 🐹
Step 1: Earn money on Hamster Kombat
Step 2: Accumulate money
Step 3: Verify your account on the crypto exchange that is already connected with Hamster Kombat
Step 4: Navigate to the withdrawal section on the exchange (only after listing HMSTR here)
Step 5: Choose your withdrawal method
Step 6: Enter withdrawal details
Step 7: Confirm withdrawal request
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"Meanwhile, if you don't have the patience to wait for Hamster Kombat's official launch...🐹, there's an even bigger opportunity you don't want to MISS...🔥 you can literally profit right now!...💯 and the best part is that it's not a crypto airdrop, mining or anything that requires you tapping or investing your time, energy and money.
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It's a secret crypto giveaway "NO" one is talking about.
I got $200 worth of BNB token From this crypto giveaway update in less than 24hrs here is how you can participate and earn today.
Go over to your browser now! and search 🔍 for "dailytrend247.com", it’s a legit crypto blog that is currently doing a secret crypto giveaway, Go check it out trust me, it’s 💯 legit and very easy to Join. 🏃🏃🏃
Immediately you enter the website click the "Learn>>>" button at the top of the first page
you'll be directed to the giveaway section.
Here is a 4 step process you can follow to successfully benefit.
Step 1: put your BNB wallet address, in other to receive the BNB reward.
Step 2: share to 5 friends, you need to invite your friends to join the giveaway 🎁
Step 3: Withdraw BNB 💰, at this point for you to get the free BNB you must "verify" by completing a simple survey or a sign up it depends on your region, the purpose of doing this is to actually know if you’re a human or robot, once done successfully you will get the BNB reward instantly to your crypto wallet.
BONUS TIP
To increase your chance getting the BNB reward I advise you should also join their community.
Also note the BNB reward may take a while before it arrive 👌
Thanks for reading...🙏
After the buzz around NOTCOIN, missing out might have left you disappointed. But fear not! YESCOIN is here with its Telegram Airdrop, promising rewards for those quick to tap into the opportunity. This guide will walk you through the process of joining the Airdrop and potentially earning rewards.
Step 1: Join the YESCOIN Telegram Airdrop:
To dive into the YESCOIN Telegram Airdrop, you first need access to the Telegram group. Follow the provided link to join:
https://t.me/theYescoin_bot/Yescoin?startapp=1qDgpn
Step 2: Activate the Bot:
This bot is your gateway to participating in The Airdrop and earning tokens.
Step 3: Tap to Earn YESCOIN:
With the bot activated, you’ll be prompted to start tapping virtual coins within the bot’s interface.
Step 4: Keep an Eye on Binance Listing:
YESCOIN’s potential listing on Binance, one of the largest cryptocurrency exchanges globally, adds a layer of excitement. A listing on Binance could significantly boost the value and visibility of YESCOIN, making it an asset worth holding.
But "Meanwhile, if you don't have the patience to wait for YESCOIN official launch...(yescoin is not yet open for withdrawals) there's an even bigger opportunity you don't want to MISS...🔥 you can literally profit right now!...💯 and the best part is that it's not a crypto airdrop, mining or anything that requires you tapping or investing your time, energy and money.
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It's a secret crypto giveaway "NO" one is talking about.
I got $200 worth of BNB token From this crypto giveaway update in less than 24hrs here is how you can participate and earn today.
Go over to your browser now! and search 🔍 for "dailytrend247.com", it’s a legit crypto blog that is currently doing a secret crypto giveaway, Go check it out trust me, it’s 💯 legit and very easy to Join. 🏃🏃🏃
Immediately you enter the website click the "Learn>>>" button at the top of the first page
you'll be directed to the giveaway section.
Here is a 4 step process you can follow to successfully benefit.
Step 1: put your BNB wallet address, in other to receive the BNB reward.
Step 2: share to 5 friends, you need to invite your friends to join the giveaway 🎁
Step 3: Withdraw BNB 💰, at this point for you to get the free BNB you must "verify" by completing a simple survey or a sign up it depends on your region, the purpose of doing this is to actually know if you’re a human or robot, once done successfully you will get the BNB reward instantly to your crypto wallet.
BONUS TIP
To increase your chance getting the BNB reward I advise you should also join their community.
Also note the BNB reward may take a while before it arrive 👌
Thanks for reading...🙏
Also SUBSCRIBE to our free NEWLETTER for more updates, we will be doing a free giveaway of $30,000 to new members so stay tuned!...📤👇
newsletter.page/crypto24
Thanks for your time. And have a nice day.
Title: Adam Khoo Success Story: A Simple Guide to Profitable Trading
_Rating:_ 5/5 ⭐⭐⭐⭐⭐
_Review:_
Want to make money trading Forex like Adam Khoo? He's a successful trader who uses a special book called the ForexGod e-book to get accurate trading signals. And the best part? It's easy to follow, even if you're new to trading!
_Adam Khoo Results:_
- He makes consistent profits every month (around 90% returns!)
- He gets precise signals to buy or sell currencies
- He manages risk like a pro, so he doesn't lose too much money
_Adam Khoo Says:_
"The ForexGod e-book is super helpful! It's like having a personal trading coach. I follow the strategies and signals, and it's made a huge difference in my trading."
_What You'll Get:_
- A simple, step-by-step guide to trading Forex
- Accurate signals to help you make profitable trades
- Tips on managing risk, so you don't lose too much money
_Conclusion:_
Adam Khoo success shows that anyone can trade Forex profitably with the right tools. The ForexGod e-book is perfect for beginners or experienced traders who want to improve their skills. Try it today and start making money like Adam Khoo!
_Recommendation:_ Get your copy of the ForexGod e-book now and start trading like a pro!
If you need more details about the ForexGod trading Ebook, you can message them on Whatsapp to get immediately / direct access 📚👇
+447453751787
Or visit their official website 👇
https://forexgod.pro/
"Grab your own copy today 📚!"
Highly recommended 💯
Also SUBSCRIBE to my free NEWLETTER for more updates, I will be doing a free giveaway of $30,000 wthin the next 3 days...📤👇
newsletter.page/crypto24
#forex #trading #technicalanalysis #crypto #E-book #profit #legit.
Carlos pallordet digital marketing in financial services
1. 1
Digital Marketing in Financial Services:
An Overview of Global Best Practices
Carlos Pallordet
2. 2 2
Why are we here?
– The need of the financial services industry to overhaul its value model
– Trust and customer engagement
– Web-based consumers
The drivers of digital marketing
3. 3 3
Digital marketing offers brand new possibilities:
The take-off of digital
Digital allows companies to develop
processes and employ channels to:
Reach
Respond to web-based
consumers
Signal
Create and monitor
brand awareness
Inform
Promote new
products and services
Discover
Identify customer
needs
Improve
Elicit feedback
4. 4 4
And the financial services must adapt:
• Financial services customers are turning digital
• Digital media is expected to become the largest marketing channel
• The rising stars of digital marketing: social media and marketing
• But there are major challenges to overcome…
The take-off of digital (cont.)
5. 5 5
• Financial services companies have turned to digital marketing:
The rise of digital marketing
2.591.81
0.59
2008
Total Size: USD 5 billion
5.7
3.43
2.41
2013
Americas
Europe
Asia-Pacific
Middle-East and
Africa
Total Size: USD 11.6 billion
Digital Advertising Spend in Financial Services (USD billion)
6. 6 6
• A trend that is expected to continue in the future:
The rise of digital marketing (cont.)
Digital Advertising Spend in Financial Services (USD billion)
5.7
3.43
2.41
2013
Americas
Europe
Asia-Pacific
Middle-East and
Africa
Total Size: USD 11.6 billion
9.44
5.09
4.79
2017
Total Size: USD 19.5 billion
Source: Timetric forecasts, based
on Nielsen and eMarketers data
7. 7 7
• Key factors:
– The rise of the internet
– The spread of mobile: smartphones and tablets
– Generation Y
A new breed of consumers
8. 8 8
• Rising internet penetration has been the core driver of digital marketing:
The rise of the internet
Source: International Telecommunication Union
0.0
20.0
40.0
60.0
80.0
2008 2009 2010 2011 2012 2013
% of individuals using the internet
Developing countries
Developed countries
9. 9 9
• Which, in turn, has been driven in part by the spread of mobile broadband:
The spread of mobile
0.0
20.0
40.0
60.0
80.0
2008 2009 2010 2011 2012 2013
% of individuals with active mobile-broadband subscriptions
Developing countries
Developed countries
Source: International Telecommunication Union
10. 10 10
• Gen Y takes center stage. The oldest members of Gen Y, a population
cohort characterized by its embrace of digital technologies, turn 34 this
year
• Key insurance demographic. As they purchase homes and start families,
Gen Y will come to represent an increasing share of total insurance
business
• Customer relationship primacy. They are reaching the age where they
decide on a primary financial services provider, perhaps for life
How can companies secure their business?
Generation Y
11. 11 11
• This new generation of customers eschews traditional business-to-
consumer interactions
• It expects a richer set of offerings from its provider:
– Innovative user experiences
– Mobile access (over 66% of Gen Y prefers to bank by mobile – PwC, 2011)
– A collaborative approach built around social media – they trust their peers
more than their provider
– Gen Y expects to have a voice
• They are the best-informed consumers ever – they will switch providers
mercilessly, and only respond to those offering real intrinsic value
Generation Y (cont.)
12. 12 12
• And they are ready to put their money where their mouth is:
Generation Y (cont.)
13. 13 13
• Despite this, insurers are lagging behind in the digital sphere
• An EY survey of insurers worldwide found that:
– 79% of insurers considered themselves to “only play the digital game”
– 47% “have no single cohesive digital strategy”
– Almost 70% dedicate less than 10% of their business and IT development
budget to digital
• Why have insurers been slow on the uptake?
Insurers’ reaction
14. 14 14
• Narrow view of potential short-term costs:
Insurers and digital (cont.)
1,038,401
650,361
641,993
638,496
619,360
Avg. costs of a social media incident (USD)
Reduced stock price
Litigation costs
Direct financial costs
Damaged brand reputation/loss of
customer trust
Lost revenue
Source: Applied Research, 2011
15. 15 15
• This isn’t to say that insurers have avoided digital entirely…
• Unlike a few years ago, it’s rare today to find a personal insurer with no
social media presence whatsoever
• But insurers are often using social media simply as a form of customer
service:
– Twitter and Facebook allow the creation of a rapid feedback loop between
customers and insurers
– Posts and comments allow insurers to track consumer sentiment
• Some companies are keen to make a bigger splash…
Insurers and social media
16. 16 16
• Insurers can also make great use of video-sharing websites:
– Large reach:
• 1.3 billion unique online-video viewers by end of 2012
(83.8% of global internet users)
– Allows insurers to link to easily link their off-line and on-line campaigns
– Video comments give consumers a voice and can drive consumer purchasing
decision
– Can be very cost-effective
Online video
17. 17 17
• Video-sharing allows TV ads to reach a younger demographic who don’t watch TV
• Very cheap, but can also generate high traffic
Example: Allstate’s Mayhem and Mala Suerte commercials:
– Large footprint (most viewed clip: 1.6 million views)
– Links off-line and on-line campaigns
– Linked in to Facebook – the Allstate Mayhem Facebook page has 1.8 million likes
Online video (cont.)
18. 18 18
• Social media allows insurers to create campaigns largely driven by the
users themselves:
– Gives individuals a voice
– Generates a sense of involvement among consumers
– Lets users do the footwork, potentially reducing costs
User-driven campaigns
19. 19 19
Some user-generated content campaigns are relatively simple:
• ICICI Prudential Life of India created a YouTube advert entitled Achche Bande
• Ad “celebrates the everyday goodness of the Indian family man in his various roles”
• Invited individuals to tweet positive things about the men in their life using the hashtag
#AchcheBande
User-driven campaigns (cont.)
• Huge success in India - hashtag
trending on Twitter and over 350,000
advert views
• Many similar campaigns based on users’ tweeting around a chosen theme
• Examples below from Metlife’s #LifesLittleWins and AXA UK’s mother’s day #AXATreat
20. 20 20
While others are more involved:
User-driven campaigns (cont.)
AIA Hong Kong’s Real Life HK photography contest:
• Asked Hong Kong residents to upload photographs of
their day-to-day lives, with the best images being selected to
win prizes.
• All entries uploaded to social photo-sharing website
Pinsta.me. Individuals could browse through the entries and
like, share or comment on each other’s photos.
21. 21 21
SafeAuto’s user-driven social media campaigns:
Do The Jingle:
• Contestants must record their own version
of SafeAuto jingle and upload to YouTube.
• Winner selected by popular vote to win
$5,000 and appear in SafeAuto commercial.
• The winning video in 2014 received over
400,000 votes.
User-driven campaigns (cont.)
Name Your Car:
• Individuals must upload a photo of
their car to the company’s Facebook
page, along with an appropriate name
• $1,000 cash prize
22. 22 22
• Several insurers have launched social media campaigns based around
charitable donations:
– Creates social media traffic - to contribute, people must usually go through the
insurer’s social media sites
– Builds a sense of individual involvement
– Positive social impact, reflecting well on the brand
– Link between insurers’ products and selected charity
Charity and social media
23. 23 23
• United Concordia, a U.S. dental insurer, ran a competition in which users who liked the
company’s Facebook page could vote for one of three health charities.
• The winning charity by votes would receive $20,000
Charity and social media (cont.)
Source: mobilemarketer.com
• The competition microsite and
Facebook page also provided
consumer information about dental
health
• Daily voting drove repeat traffic to
the company’s website and Facebook
page.
24. 24 24
• Insurer The Hartford is the official disability sponsor of the U.S. Paralympic Team
• Current What Defines You campaign aims to raise $100,000 for the U.S. Paralympic team
• To donate, individuals simply have to post “what defines them” on the campaign’s Facebook
page, Twitter (#WhatDefinesYou), or microsite
• The company donates $1 for each post
Charity and social media (cont.)
Sample Facebook post:
Sample Twitter post:
• Supported by YouTube videos
of interviews with U.S.
Paralympians
• $5,600 raised so far.
• Encourages viewers to
consider the effect disability
could have on their lives.
25. 25 25
• Increasingly, companies are utilizing apps and games to reach consumers:
– Online gaming market grew at CAGR of 10% from 2008 to 2012, to USD 35
billion
– Utilizes vast mobile market (over 2 billion mobile broadband users worldwide)
– Draw in a younger demographic
– Can easily be linked into social media via leaderboards and in-app posts
Gamification
26. 26 26
Several insurers have experimented with apps that combine road safety with
game and social-media elements:
Tricky Traffic - mobile game by insurer GEICO:
– Encourages road safety among younger drivers
– Competition among users via achievements and leaderboards, with app posting scores
to Twitter and Facebook
Gamification (cont.)
27. 27 27
Aviva Drive:
– Uses GPS to track how safely a user is driving and award them a score.
– High scores entitle the user to a discount on comprehensive car insurance
Gamification (cont.)
– Users can unlock achievements
and post their scores to Twitter
and Facebook
– Aviva insurance can be purchased
from directly within the app
28. 28 28
• Consumer reviews common in social commerce, but traditionally absent
from insurer websites
Customer feedback
• But especially in the UK, online
customer reviews could no longer
be ignored (Confused.com,
Compare the Market, etc.)
• Aviva UK now hosts disaggregated
customer claim reviews for car
insurance and home insurance
products, giving customers a voice
29. 29 29
• A successful social media campaign involves two types of integration:
– It integrates consumers, giving them a voice and a sense of involvement
– It integrates different media channels to create a unified experience
• Insurers must develop digital marketing strategies along these lines to
attract a new generation of consumers
• Or face displacement by more innovative competitors
Final remarks