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Identity Kit
Music Artist’s
Brand
By. Darrah Rutherford
Rondo MN
Rounded, script fonts like Rondo MN exude
feminity and friendliness. I create R&B and Soul
music, it invites a community of free-spirited,
calm listeners. Often artists who create Soul
music, have a warm and inviting energy about
them.
Header
Paragraph
Hummel, K. G. (2024, March 5). Psychology of Logo design: font. Sauce Agency. https://blog.sauceagency.com/psychology-of-a-logo-
font#:~:text=Bold%3A%20Lightweight%20or%20thin%20fonts,sense%20of%20support%20or%20understanding.
Clean, sophisticated fonts like Owners text
exude confidence. I want my audience to be
confident in my brand and trusting in the words
on my webpage. This font is very readable and
percieved as clean and modern.
Greene, C. (2023, March 30). What is font psychology & why you need to know it - Chelsea Greene - medium. Medium. https://medium.com/@chelsea.greene/what-is-
font-psychology-why-you-need-to-know-it-6dd6f2e8d6e7#:~:text=The%20selected%20font%20can%20heavily,with%20Traditional%20serif%20fonts%20instead.
Color
Palette
Green stands for growth and calm, fitting the peaceful vibes of
my songs.
Green
Joy & Balance
Pink shows warmth and love, matching the feelings in my
music.
Pink
Love
Purple
Imagination & Calmness
How do colors in my home change my mood? Color psychology explained. (n.d.). Mental Health America. https://mhanational.org/surroundings/color-psychology-explained
Purple means imagination and creativity, reflecting the deep,
and authentic vibe of my music.
References
How do colors in my home change my mood? Color psychology explained. (n.d.). Mental Health America.
https://mhanational.org/surroundings/color-psychology-explained
Greene, C. (2023, March 30). What is font psychology & why you need to know it - Chelsea Greene - medium. Medium.
https://medium.com/@chelsea.greene/what-is-font-psychology-why-you-need-to-know-it-
6dd6f2e8d6e7#:~:text=The%20selected%20font%20can%20heavily,with%20Traditional%20serif%20fonts%20instead.
Hummel, K. G. (2024, March 5). Psychology of Logo design: font. Sauce Agency. https://blog.sauceagency.com/psychology-of-a-logo-
font#:~:text=Bold%3A%20Lightweight%20or%20thin%20fonts,sense%20of%20support%20or%20understanding.

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Brand Identity_ Darrah jjjjjjjRutherford.pdf

  • 2. Rondo MN Rounded, script fonts like Rondo MN exude feminity and friendliness. I create R&B and Soul music, it invites a community of free-spirited, calm listeners. Often artists who create Soul music, have a warm and inviting energy about them. Header Paragraph Hummel, K. G. (2024, March 5). Psychology of Logo design: font. Sauce Agency. https://blog.sauceagency.com/psychology-of-a-logo- font#:~:text=Bold%3A%20Lightweight%20or%20thin%20fonts,sense%20of%20support%20or%20understanding. Clean, sophisticated fonts like Owners text exude confidence. I want my audience to be confident in my brand and trusting in the words on my webpage. This font is very readable and percieved as clean and modern. Greene, C. (2023, March 30). What is font psychology & why you need to know it - Chelsea Greene - medium. Medium. https://medium.com/@chelsea.greene/what-is- font-psychology-why-you-need-to-know-it-6dd6f2e8d6e7#:~:text=The%20selected%20font%20can%20heavily,with%20Traditional%20serif%20fonts%20instead.
  • 3. Color Palette Green stands for growth and calm, fitting the peaceful vibes of my songs. Green Joy & Balance Pink shows warmth and love, matching the feelings in my music. Pink Love Purple Imagination & Calmness How do colors in my home change my mood? Color psychology explained. (n.d.). Mental Health America. https://mhanational.org/surroundings/color-psychology-explained Purple means imagination and creativity, reflecting the deep, and authentic vibe of my music.
  • 4. References How do colors in my home change my mood? Color psychology explained. (n.d.). Mental Health America. https://mhanational.org/surroundings/color-psychology-explained Greene, C. (2023, March 30). What is font psychology & why you need to know it - Chelsea Greene - medium. Medium. https://medium.com/@chelsea.greene/what-is-font-psychology-why-you-need-to-know-it- 6dd6f2e8d6e7#:~:text=The%20selected%20font%20can%20heavily,with%20Traditional%20serif%20fonts%20instead. Hummel, K. G. (2024, March 5). Psychology of Logo design: font. Sauce Agency. https://blog.sauceagency.com/psychology-of-a-logo- font#:~:text=Bold%3A%20Lightweight%20or%20thin%20fonts,sense%20of%20support%20or%20understanding.