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McKay_Kassidy_BM_PB1_P&P1PB_2024-03.pptx
- 1. Personal Brand Exploration Kassidy McKay Project & Portfolio: Week 1 Music Business March 4, 2024
- 2. Career Category~ Starting Career Short-Term Career Goal~ After Graduation, 2026 ~ Become an assistant artist manager at SM Entertainment Attend multiple conferences hosted by SM Entertainment, and connected with 15 SM team members on LinkedIn by March 1,2026 Long Term Career Goal~ (2036) ~Become an Artist Manager for a group or solo artist Goals
- 3. Profession Occupation Music Business Potential Job Titles~ Live Event Project Manager Artist Manager Media and Communications Manager Sources- LinkedIn, OnetOnline
- 4. 5 1 My Greatest Passions Music Digital Design Music Production Travel Fashion 2 My Natural Talents Detail-Oriented Organized Constant Communication Proper Time Management Target Audience~ Hiring Managers and Recruiters at SM Entertainment, HYBE Entertainment, and Warner Music Group 3 Aspects Of My Field Music Trends Popular destinations for touring Popular Marketing Trends Latest News 4 Interests & Hobbies Music Researching Social Media Avid music listener Singer Music producer Source~ Book Yourself Solid My Life Situations or Roles
- 5. Competition Work Experience~ 3+ years in sales management, 1+ years as a branch manager, 3+ years as an account executive, 1+ years as a music booking agent, 1+ years as a casting agent, 1 year as a sales director, 1+ years in research, 3+ years in video production, 2+ years in service management, 1+ years as a music curator, and 3 months in artist development Education~ Bachelor's degree in Sociology at Morehouse college Note Worthy Experience~ Volunteers as a mentor at the Boys & Girls club as well as at Fifth Ward Enrichment program. Has received multiple awards as the lead corporate at Enterprise. Skills and Proficiencies~ YouTube music certificate, Google awards fundamentals, marketing certified-HubSpot, Digital media sales certificate, music law-recording, management, rights, and performance contacts, music law-copyrighting a song, multitasking-3 experiences, attention to detail- 1 experience, problem solving- 1 experience, written communication-1 experience, cold calling-1 experience, customer satisfaction- 5 experiences, communication- 11 experiences, project management- 1 experience, leadership-6 endorsements, recruiting-6 endorsements, employee relations- 4 endorsements, entertainment- 1 endorsements, casting- 1 endorsements, artist relations- 1 endorsements. Overall Online Presence~ 500+ connections, banner image customized, professional headshot, detailed profile summaries, no recommendations, notable volunteer work, no URL, premium membership, consistent posting on LinkedIn. Grade-70/100 Quentin Hollis Source~LinkedIn No connections, banner image not yet customized, non- professional headshot, no detailed profile summaries, no recommendations, no volunteer work, no URL, regular membership, no postings. Grade- 0/100 Overall Online Presence~ None Skills and Proficiencies~ None Note Worthy Experiences~ Early graduate of 2023 from Holly Springs Hig School, Current student enrolled in Music Business. B.S at Full Sail University Education~ 8 years in childcare, 13 years of coaching Work Experience~ Kassidy McKay
- 6. Core Values Vision- Guiding Principle- Passion- Sources-Simon Sinek (How great leaders inspire action), Start With Why, Core Values Worksheet, Questions to discover you V's and P's What? Artist manager for the music industry. How? Bringing entertaining guidance and strong communication. Why? Bringing enjoyment and humor into the workplace while accomplishing dreams that can change the world. Golden Circle: Super Power: Bringing humor and lightheartedness into people's lives. Music Bring laughter and fun into everyone's lives. Build strong connections through communication and never forget where you came from. To help artists achieve their dream and make a difference in the world. Humor Loyalty Advocacy Commitment Growth Identity
- 7. Promise and Position Promise~ I help artists to make their dreams happen through entertaining guidance and strong communication, to help them feel confident and enjoyment through their time as an artist. Position~ Lighthearted Guidance
- 8. Networking Industry Events- Elevator Pitch Mentorship You know how a lot of managers talk down to those in a lower position or don't communicate with their coworkers well. Well, what I do is lead and communicate in a way that makes it feel like we are not only coworkers but friends a well. In fact, I was able to mesh two very different soccer teams into one co-existing team, all while leading and guiding them to become the number one team in the league and win state cup eventually going to nationals. Find someone who has worked within the industry for more than 15 years, preferably a female, who has also worked abroad or works with people abroad. Source~MusicBiz Music Biz 2024 May 13-16, 2024, in Nashville, TN Objective- Meet and network with multiple people within in the industry, start getting a foot in the door. #NEXTGEN_Now Student Summit April 13-15, 2024, Online-Zoom Objective-Began to understand professional development, learn from mentors, and overall learn hands on within the industry.
- 9. Volume: Zero (Average) Relevance: Greater than 0 (High) Purity: 7% (Low) Diversity: Less than 0 (Low) Validation: Less than 0 (Low) Online ID Calculation Scores Brand Archetype Archetype: The Entertainer Description: Creating fun and humorous stories that help motivate and enlighten people while using industry trends and past experiences. Digital Marketing Strategy to Improve Online ID Scores While Excluding Brand Archetype Focus Variables: Volume, Purity, Diversity, and Validation Type of Content: Podcast~ create a podcast called "Music Madness" which is 15-30 minutes long, talking about the industry, sharing stories, and helping with motivation and guidance. TikTok- Create an account to talk about everyday life as a manager, answer common questions, and give insight into the industry. Primary Social Media Tools: Instagram, Twitter, and TikTok- Helps to promote the podcast, gain connections, and create online reputation. LinkedIn- Helps network with people within the music industry, other artist managers, and promote my content. Sources~ CareerBlast, Kaye Putnam, Brand Yourself, Content Marketing Institute Digital Marketing
- 10. Transferable~ Negotiation Task: Complete Artist Management for the Music Business online course Organization: Udemy Date: Jan. 2025 Technical~ SEO Task: Complete SEO Foundations online course Organization: LinkedIn Learning Date: April 1, 2024 Data Analytics Task: Complete Learning Data Analytics: 1 Foundations course Organization: LinkedIn Learning Workplace Communication & LeadershipTask: The Ultimate Management and Leadership Skills Course Organization: Udemy Date: Dec. 2024 Personal Development Sources~ Linkedin Learning, Udemy
- 11. References 13-1011.00 - Agents and business managers of artists, performers, and athletes. (n.d.). https://www.onetonline.org/link/summary/13-1011.00 31 Types of content we crave [Infographic]. (2016, June 24). Content Marketing Institute. https://contentmarketinginstitute.com/articles/content-crave-infographic/ Book yourself Solid illustrated: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. (n.d.). O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 Booth, D. (2022, May 5). Leveraging search to accomplish your business goals - SEO Foundations [Video]. LinkedIn. https://www.linkedin.com/learning/seo-foundations-14828080/leveraging-search-to- accomplish-your-business-goals?u=50813145 Brand Archetypes | Psychology-Driven Brand Strategy. (2023, May 23). Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brand-archetypes/ CareerBlast. (2022, March 28). Online ID calculator - Careerblast.TV. Careerblast.TV. https://careerblast.tv/online-id-calculator/#gf_4 Core Values Discovery exercise. (n.d.). https://fso-lms4-immortal-assets.s3.us-east-1.amazonaws.com/458/2024_1_5/a73006a5-f577-4c84-a93a-fc621046b3d8/CoreValuesExercise.pdf?X-Amz-Algorithm=AWS4- HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIARE7PEONU35M5ITYW%2F20240310%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20240310T181936Z&X- Amz-Expires=3600&X-Amz-Signature=df1462275a31ca4f5635016481b38cbcd9dc08218356fb72a4314f140ce09cd7&X-Amz-SignedHeaders=host&response-content- disposition=inline%3B%20filename%3D%22CoreValuesExercise.pdf%22&x-id=GetObject Events - Music Business Association. (2021, July 1). Music Business Association. https://musicbiz.org/events/ Full Sail University. (n.d.). Question With Boldness. https://fso-lms4-immortal-assets.s3.us-east-1.amazonaws.com/458/2024_1_5/5a68b6b3-13d8-4130-872b-26a99765f016/BoldQuestions_DiscoverVPs.png?X- Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIARE7PEONU35M5ITYW%2F20240317%2Fus-east-1%2Fs3%2Faws4_request&X-Amz- Date=20240317T041252Z&X-Amz-Expires=3600&X-Amz-Signature=f689570a32cfcc81fa3d0f7adfd66898c7d694473cfea291aba0110f6e4efc11&X-Amz-SignedHeaders=host&response-content- disposition=inline%3B%20filename%3D%22BoldQuestions_DiscoverVPs.png%22&x-id=GetObject Hollis, Q. (n.d.). Quentin Hollis. LinkedIn.com. https://www.linkedin.com/in/quentinhollis/ Hunt, R. (2021, April 22). Beginning your data analysis journey - Learning Data Analytics: 1 Foundations [Video]. LinkedIn. https://www.linkedin.com/learning/learning-data-analytics-1- foundations/beginning-your-data-analysis-journey-23310612?u=50813145 Marcia, Dr. D. & Colombia University. (2023, December). The Ultimate Management and Leadership Skills Course. Udemy.com. https://www.udemy.com/course/the-ultimate-management-and- leadership-skills-course/?couponCode=ST15MT31224 Online Reputation Management (2020 Guide) | BrandYourSelf. (n.d.). BrandYourself.com. https://brandyourself.com/online-reputation-management Palmer, C. (2016, January). Artist Management for the Music Business. Udemy.com. https://www.udemy.com/course/artist-management-for-the- music-business/?kw=artist+managemen&src=sac Simon Sinek. (2011, July 5). Simon Sinek: How great leaders inspire action [Video]. YouTube. https://www.youtube.com/watch?v=7zFeuSagktM The Golden Circle - Simon Sinek. (n.d.). Simon Sinek. https://simonsinek.com/golden-circle/