Journey Personalization
Build personalized communications and digital experiences to better engage customers
Overview
How journey personalization can benefit business
-
Create omnichannel journeys
Provide business and technical users with a holistic approach to journeys that extends across communications, web, messaging, and mobile, as well as the contact center.
-
Deliver relevant experiences
Automate and integrate next actions based on customer behaviors across different channels and data sources.
-
Centralize customer data management
Unify customer data across marketing, communications, and customer service for more consistent, compelling messages and experiences.
-
Aggregate audience data
Combine audience data from disparate sources, such as Google Analytics™ and Google BigQuery™, and serve tailored experiences specific to those audiences.
-
Ensure data and journeys are easy to use
Leverage easy-to-use interfaces that allow users to create and manage journeys, action customer profiles, and gain insights.
-
Boost conversion and retention
Personalize experiences to ensure relevance and achieve greater returns on marketing efforts, while also capitalizing on retention and loyalty after purchase.
Featured products
Break down data and journey silos. Capture, understand, and leverage customer data for personalized journeys that bridge channels, promote next best actions, and ensure consistent, relevant experiences.
- OpenText™ Experience CDPPersonalize experiences and communications to create customers for life.
- OpenText™ Core JourneyImprove customer experiences with insight-driven customer journeys.
