Beauty buffs are rushing to Boots to stock up on an anti-ageing serum that went viral in America, and is like gold dust in the UK. Despite being at the top of many skincare fanatics wanted lists, the potent youth defying serum isn't available to buy anywhere else in the UK, other than at Boots.
Olay's newest innovation claims to be one of its most powerful face serums yet, as it contains five benefits in one product. It works to combat five of the most common issues we all have with our skin, and promises to promote; better skin texture, more even-looking skin tone, firmer skin, smoother visible lines, and long-lasting hydration.
A 30ml bottle of Olay Super Serum normally costs £39.99. But for a limited time, it has been slashed to £19.99 at Boots - saving beauty obsessed shoppers a hefty £20. Elsewhere, the serum is being sold for considerably more on eBay - as some don't realise it's readily available at Boots, and on sale at that, so don't get caught out.
The concentrated formula has been supercharged with five potent ingredients, which will penetrate deep into the skin's surface, while absorbing quickly without leaving a sticky or tacky feeling. Containing a mixture of anti-ageing skincare heroes Niacinamide, Vitamin C, Collagen Peptide, Vitamin E, and Alpha Hydroxy Acid (AHA), Olay Super Serum has been clinically tested across diverse skin tones and types.
It's suitable for every skin type, whether it be normal, oily, dry or combination. It can also be used to target multiple skin concerns at the same time, including visible Pores, dryness, fine lines and wrinkles, uneven texture and dullness.
Olay Super Serum has had an overwhelmingly positive response from those who have tried it, and has had almost 1,300 five-star ratings on the Boots website.
One Boots shopper raved: "I have been using Olay Super Serum for a month now, the bottle is so pretty and is easy to use. Giving me the perfect amount of product for my skin, a little bit goes a long way. The product has a gorgeous irredescent shimmer and absorbs so well into my combination skin, it keeps my skin feeling hydrated yet light weight without any heaviness or stickiness. Gives me a perfect base to apply my day moisturiser on top and keeps my skin smooth and glowing."
A second beauty buff said: "Paired this with Olay Regenerist Retinol 24 MAX Night Cream and can feel the difference after just 2 weeks."
A third added: "This is the nicest serum I have ever used! My skin feels instantly refreshed and cared for! I’ve noticed a big improvement in fine lines and my skin feels and looks noticeably firmer! Going to stock up at this price!"
"Amazing product made a real difference to my skin would recommend, good price too," wrote a fourth.
Somebody else penned: " I like how the product feels on my skin and I love the price point of Olay Super Serum, but I haven't noticed a huge difference in my skin from using both the serum and moisturizer as opposed to just using moisturiser."
But another said: "Olay's Super Serum is a skincare game-changer! From the moment I incorporated this serum into my routine, I noticed a remarkable difference in my skin's texture, tone, and overall radiance. This potent formula is packed with powerhouse ingredients like niacinamide and peptides, which work wonders in reducing fine lines, evening out skin tone, and boosting hydration.
"What truly sets this serum apart is its lightweight, fast-absorbing texture that doesn't leave any greasy residue behind. I love how it layers seamlessly under my moisturizer and makeup, making it perfect for daily use. With continued use, my skin looks noticeably firmer, smoother, and more youthful. Olay's Super Serum has truly become a holy grail in my skincare arsenal, and I can't recommend it enough to anyone looking to achieve their best skin ever."
For those looking for an organic option, MÁDARA's Botanic Niacinamide Alternative 5-in-1 Face Serum is £34.95 on Amazon. Or for a more budget-friendly option, The Ordinary Multi-Peptide + HA Serum promises to do a 'bit of everything for the skin', and is currently £15.90 for a 30ml bottle at LOOKFANTASTIC.
