The curtains close on another extraordinary week at #Cannes! Let's recap... ⬇️ John Halley attended the FreeWheel Beach to share how the shift to streaming and multi-screen content distribution is changing how and why advertisers tap into TV’s most valuable inventory. Karen Phillips joined The Female Quotient for a conversation on female leadership and creating cultures that support advocacy and mentorship among women in the workplace. Travis Scoles sat down with Evan Shapīro at VideoAmp Village to discuss navigating the new world of TV advertising with multiple currencies and joined the Coalition for Innovative Media Measurement (CIMM) Summit. Leo O'Connor spoke with Kroger Precision Marketing on retail media, consumer trust, and building bridges between platforms. Lydia Daly joined The Female Quotient to talk all things AI and spoke with Ipsos on how CMOs are reclaiming and reinventing marketing and insights to fuel business, brand, and creative strategy. Steve Ellis spoke with Innovid and ADWEEK on how brand leaders, sports franchises and athletes are leveraging the power of TV's reach to engage with some of the most dedicated and loyal audiences in the market. And we hosted a powerhouse group of women for a special Cannes convening of The Exchange to foster intimate conversation and forge new connections. Special thanks to our incredible partners for their collaboration this week and beyond. Until next time, Cannes! 🌟 #CannesLions2024 #ParamountAdvertising #WeAreParamount
-
+5