Paramount Advertising’s Post

The curtains close on another extraordinary week at #Cannes! Let's recap... ⬇️ John Halley attended the FreeWheel Beach to share how the shift to streaming and multi-screen content distribution is changing how and why advertisers tap into TV’s most valuable inventory. Karen Phillips joined The Female Quotient for a conversation on female leadership and creating cultures that support advocacy and mentorship among women in the workplace. Travis Scoles sat down with Evan Shapīro at VideoAmp Village to discuss navigating the new world of TV advertising with multiple currencies and joined the Coalition for Innovative Media Measurement (CIMM) Summit. Leo O'Connor spoke with Kroger Precision Marketing on retail media, consumer trust, and building bridges between platforms. Lydia Daly joined The Female Quotient to talk all things AI and spoke with Ipsos on how CMOs are reclaiming and reinventing marketing and insights to fuel business, brand, and creative strategy. Steve Ellis spoke with Innovid and ADWEEK on how brand leaders, sports franchises and athletes are leveraging the power of TV's reach to engage with some of the most dedicated and loyal audiences in the market. And we hosted a powerhouse group of women for a special Cannes convening of The Exchange to foster intimate conversation and forge new connections. Special thanks to our incredible partners for their collaboration this week and beyond. Until next time, Cannes! 🌟 #CannesLions2024 #ParamountAdvertising #WeAreParamount

That's a wrap on VidCon 2024 ✅ Casey DePalma McCartney, Unilever spoke with Steve Ellis, Paramount about the future of influencer marketing: "The biggest unlock is really around making sure you have that team buy-in across the company, end-to-end." Steven Flores, Burger King and Jennifer Wang, and Nicole Rosenberg, Paramount shared musical successes with the brand's catchy jingle at last year's #VMAs: "Shift from storytelling to storyDOING." And Margie Papa and Alexander Cammy, Paramount dropped Gen Alpha knowledge, plus a riddle for the crowd: "If Chad has no riss, and he is absolutely not sigma, he is so [blank]." A roaring "Ohio!" echoed throughout the room. It's VidCon's unique convergence of digital creators, fans, and the media industry that is charting the future of content. A huge thank you to our partners for joining us and embracing the power of influencer marketing. #VidConAN24 #CreatorEconomy #Influence #WeAreParamount

Thanks to Shopsense AI for helping us revolutionize the viewing experience for sports fans, enabling them to shop like the pros while watching the PGA Tour live on CBS. Be on the lookout for more shoppable innovation from Paramount. ⛳️ ⬇️

We partnered with Wavemaker and Givsly to celebrate #Pride with a Drag Bingo extravaganza! 🏳️🌈 Hosted by drag artist Marta Beatchu, the event included bingo featuring LGBTQIA+ icons, famous queer artists, activists, and historical figures, all highlighting 2024’s Pride Month theme of "Reflect. Empower. Unite." Prizes were sourced from LGBTQIA+ vendors, and donations were raised to support The Ali Forney Center, Transgender Law Center, and The Trevor Project—three incredible nonprofits dedicated to supporting LGBTQIA+ communities nationwide. Thanks to everyone who joined us!

"I feel like we've ceded the story about the effectiveness of the ad format to platforms for a long time," said Steve Ellis. "If we do our job and improve our ability to measure attribution and performance, we will prove what to me is obvious, which is a nonskippable 30-second ad on a 60-inch screen, let's just say is at least as effective as a four-second ad on a six-inch screen." Steve Ellis at the ADWEEK House at #Cannes discussed how, even as sports continue to drive tremendous viewership, the way the audience interacts with ads has changed completely. Read more in ADWEEK ➡️ https://lnkd.in/g6cP5pNe #ADWEEKatCannes #WeAreParamount #ParamountAdvertising

Live events offer an unparalleled opportunity to reach consumers in more engaging ways than ever before. John Halley, President of Paramount Advertising, spoke at the FreeWheel Beach on how the shift to #streaming and multi-screen content distribution is changing how and why advertisers tap into TV’s most valuable inventory. #CannesLions2024