VideoAmp

#VampChamps are finding new ways to drive business wins. “Modernizing and evolving the way we do business will unlock business opportunities for the marketplace as a whole...The only way forward is through.”—Mariel Estrada, Head of Video Currency, Omnicom Media Group Thanks to partners like Omnicom Media Group we’re forging ahead (and everyone’s winning). ⏩

“I went on a life-changing trip to Canton, Ohio. Here’s what it taught me about VideoAmp’s mission for a multi-currency world: ⬇ 📚 Like Canton’s own McKinley Presidential Library, it’s good to have options. And at VideoAmp, we don’t care what books you read or what currency you use—just as long as you get some variety in! 🦞 Competition is a good thing. Canton is known for having one of the best Red Lobsters in the U.S. It’s true—I ate there. And that kind of commitment to quality can only come from competing with other New England-themed seafood chains in the area. And as it turns out, media companies strive to be better with competition too. 🖌Innovation is progress. It’s true what they say—”Canton, Ohio is the birthplace of the modern renaissance.” They aren’t doing things the same old way. They’re questioning traditions. They’re innovating new ways of thinking. Maybe we should all be more like Canton, and see what new media currencies offer. Hopefully, one day, everyone can visit Canton and have the same epiphany I did about the benefits of a multi-currency world.” - A very real #BuySideSuccessStory

Click through to see the future of media measurement.⏭ (Or don't. We need to stop reliving the Cannes Lions International Festival of Creativity too.)

Left Cannes Lions International Festival of Creativity with many takeaways from our beachside chats. Here’s our top 5:👇✍️ 1. Investing in Women’s Sports is Smart Business.♀⚽ The deep imbalance in resources allocated to women’s sports compared to their male counterparts is a massive missed opportunity. 2. Privacy-First Data Collaboration is King. 🤝 📈 Now, more than ever, the industry needs cross-platform, privacy-first data sharing to make media better for everyone. 3. Niche Audiences Win.🎵 ♻ Reclaiming our value starts with taking the legacy playbook — and burning it. Broad demos won’t cut it when advanced audiences reflect the diverse and dynamic makeup of the US. 4. A Multi-Currency World is Here.🔢 🌎 What’s at stake in relying on a legacy-based approach to currency? $142B ad dollars. Advanced currency allows for precise measurement of advanced audiences and business outcomes to waste less money. 5. Cross-Platform Measurement Requires Modern Tools.💫 🛠 We exist in a modern advertising ecosystem. We need modern measurement solutions to accurately assess real-world outcomes from advertising efforts across platforms. Leaving Cannes with more momentum than ever as we bring forward the future of measurement. 🌟 Shoutout to our wonderful panelists and partners: Amruta Gupta, Theodore Sweetser, Scott Ronay, Jose Ferreira, Daniel Aversano, David Porter, Sébastien Hernoux, Bill Stratton, Lorry Destainville, Ryan Brendle, Logan Kingman, Liz Rutgersson, Angela Ruggiero, Maya Herm, Sherry Pitkofsky, Travis Scoles, Sarah Warner Harms, Evan Shapīro, Lisa Giacosa, Seun Odeneye, and Alexander Dao.

$2.8 billion pharmaceutical ad dollars go to waste annually.🚨 Don’t be part of that statistic. Learn how to use best-in-class data and measurement insights to reshape your campaign strategies in our upcoming webinar with our SVP of Product Sales, Joe Kotz, Datavant, and PurpleLab. RSVP here: https://lnkd.in/gVPK5uem

VideoAmp Village 2024 - a recap on film.📸 Another energizing Cannes Lions International Festival of Creativity in the books.🇫🇷 Thanks to our wonderful partners and panelists. Exciting things are coming, stay tuned! 🤫 ✨

Waste less or sell more? Choose two.✌️ Closing out Cannes Lions International Festival of Creativity with a mic drop at VideoAmp Village.

Hobbies include deep talks at VideoAmp Village. 🗣 ✨ Stop by for more conversations, ice cream, and happy hours this week live from Cannes Lions International Festival of Creativity. Link to RSVP in the comments. ⬇

Traveling to the future of media measurement, don’t text. But if you do, it should be about meeting us at VideoAmp Village.📍 Check out our full Cannes Lions International Festival of Creativity programming lineup here → https://lnkd.in/ec3ghd3x P.S. free coffee & smoothies 10AM-12PM and free ice cream 2-4PM.

Come join us at VideoAmp Village at Cannes Lions International Festival of Creativity !