EPISODE 4: SANZO & NOONBREW – Introducing Andrew Case of Noonbrew
Adgile Media Group
Adgile Media Group is the first ever tech-enabled, nationwide truckside advertising company!
Welcome to Episode 4 of our podcast, Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by two amazing CPG startup founders - Sandro Roco and Andrew Case!
Sandro is the founder of Sanzo, the Asian-inspired sparkling water brand. And Andrew is the co-founder and CEO of Noonbrew, a superfoods powdered tea brand.
In a recent episode of the Driving Performance podcast, Tom Shea, co-founder of Agile Media Group, interviews Sandro and Andrew about their entrepreneurial journeys and the successes of their respective brands!
So, who is Andrew Case?
Meet Andrew Case, a successful entrepreneur, and co-founder of Noonbrew, a superfoods tea brand.
Andrew started his entrepreneurial journey in San Francisco, where he worked at Zenefits before moving on to start his own business. He built and shut down a B2B startup before he found his next idea: a unique solution for the afternoon slump. Andrew and his co-founder, Allan Shen, created a line of superfood teas that help people with their energy, focus, digestion, and sleep.
They started by hyper-focusing on Facebook advertising and found great success by driving subscription-based purchases. Andrew's go-to-market strategy was simple: one channel, one product, and $1 million in sales. They focused on testing and optimizing their website's funnel and looked at their competitors to create a unique value proposition.
Andrew's background in sales and marketing helped him identify the right channels and angles to drive growth. Andrew believes that internal content, such as UGC, has always performed the best for them as it allows him to talk about his brand better than anyone else.
With his passion for entrepreneurship and his relentless pursuit of growth, Andrew is a force to be reckoned with in the startup world!
Listen to Sandro and Andrew share their entrepreneurial journeys and the successes of their respective brands. Podcast Episode 4 is streaming everywhere now:
- YouTube: https://www.youtube.com/watch?v=M_sTRZFcxiA
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