Here's how you can bounce back as a successful podcaster after experiencing failure.

After reflecting and gathering feedback, create a plan that addresses the identified issues. For example, if content was a problem, consider diversifying your topics or bringing in co-hosts or guests that can add new dimensions to your discussions. If promotional strategies fell short, look into new marketing channels or enhance your social media presence.

It is important to understand and acknowledge the fact that things can go wrong even if you plan everything in advance. There are multiple aspects in play and any one of those things could be the reason. So, instead of feeling bad and getting stressed out, take the time out to evaluate every aspect of your plan vs execution to see where things went wrong - → was the understanding of the audience → was it the content → were there issues in promotion Take the time to evaluate every one of those aspects to identify the areas that you will need to work on. Once there, rework on those things and get started again. Remember, you always have a chance of winning till the time you are ready to get started again.

Redefining goals is crucial after a podcasting setback. I’ve seen many podcasters fail because their goals were either too vague or overly ambitious. Take this opportunity to reassess your aims. Break them into smaller, manageable steps to make progress more tangible and less overwhelming. Using the SMART criteria—Specific, Measurable, Achievable, Relevant, and Time-bound—ensures your goals are clear and realistic. This approach boosts your confidence and keeps you focused and motivated. Remember, success in podcasting is a journey of consistent, incremental achievements.

I personally don't believe in planning. It makes the execution more difficult. All these terms like SMART goal etc, make you trapped in the game of constant planning.

Incorporating listener feedback directly into your content revision is also essential. Create avenues for audience interaction, such as surveys or direct calls for feedback on social media, to understand their interests and preferences more deeply. This engagement not only makes your listeners feel valued but also provides you with concrete data on what works and what doesn’t.

Content is usually the biggest reason for a podcast failing. You probably did not understand your listener preferences well enough. Or, maybe your content is too generic and there are tons of other podcasts out there that is providing the same insights. Spend the time to understand where things went wrong. Then rework your content plan.

Engagement is truly the heartbeat of any successful podcast. Picture it like a lively conversation between you and your listeners. When that connection weakens, it's time to step up your game. Dive into the world of your audience. Hang out where they do - social media, email, maybe even live events. Show them you're listening by asking for their thoughts and ideas. Treat them like friends, not just listeners. Because when they feel valued, they stick around. Plus, loyal fans are like your podcast's hype squad, spreading the word far and wide.

Each lesson you learned throughout the failure is something you can take into your next show. I've had 3 failed podcasts -- and 3 successful ones. Sometimes you just need to learn what's not for you and what is.