Democracy starts locally! Joanne Lisosky, Ph.D. a Seattle based journalism professor who volunteers for the League of Women Voters, has been instrumental in putting together a report on how lack of local journalism impacts local communities negatively in Washington State. Great fodder for my intro at the Innovate Local session at the World News Media Congress tomorrow.
WAN IFRA Innovate Local’s Post
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Local innovation should be about ideas that make local publishers even more local. It’s about creating differentiation where no national or international media can compete — on the local stories, the connections with people in their actual communities. An excellent example of hyperlocal differentiation is Crosstown LA, which we featured at the World News Media Congress recently. https://lnkd.in/gsZhPuKZ
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Invest in investigative journalism and attract younger readers! Yesterday's webinar showcasing Borås Tidning's investigative team & work is now available on to watch. Thanks for sharing Lena Kvist!
Investigative journalism is on an upward trajectory across local media in Sweden, and for good reason: not only is it on brand and on mission, readers really value it. Watch Lena Kvist from Borås Tidning explain to our WAN IFRA Innovate Local community how her team of three investigative reporters are digging up the stories which really impact the town's communities – and attract younger readers.
Creating powerful journalism: How Borås Tidning’s investigative team builds community connections
https://www.youtube.com/
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The first ever WAN IFRA Innovate Local in person event at World News Media Congress focused on two key questions for local journalism: 👉 The Big step in digital transformation; stopping print – with a vision! La Presse in Montreal started that process in 2013 with the launch of a tablet version and completed it in 2018 when the presses were permanently turned off. François Cardinal told us that a key success factor was choosing and sticking to the strategy, preparing readers for it and executing to plan. "If you keep offering a printed version, people will keep reading print." Today they are profitable with the new business model. 🙌 Breaking Data – i e using local, public data to produce essential (hyper)local journalism. 👌 Part I: Markus Rask Jensen described how Amedia in Norway "turns data into gold" by producing and distributing hyperlocally relevant stories on top earners (in Norway tax records are public), house sales, local sports, elections, traffic and more. "Location is king – hyperlocal is better than just local." 👊 Part II: Professor Gabriel Kahn of USC Annenberg School for Communication and Journalism talked about Crosstown LA, a platform the department has created in collaboration with engineering students. The headline: "With a newsroom of two part-time journalists, we deliver 114 unique newsletters each week – one for each neighborhood in LA." It's all based on publicly available available data, and due to the granularity –> relevance, open rates are >90%. 🎯 We concluded with a panel discussion on above topics and more. On a question on how to drive a shift to reader revenues, Pia Rehnquist who heads up Bonnier News Local in Sweden, suggested starting with a defined value proposition like investigative journalism aimed at young readers. Patty Michalski, SVP Content and Innovation at Hearst News said the group creates templated story formats centrally, to enable the local newsrooms to produce journalism in a variety of ways depending on reader needs. Thank you so much to all our speakers, and to the team that made it happen! Niklas Jonason Valérie Arnould PS! Speaking of investigative journalism – don't miss our next webinar featuring Lena Kvist of Borås Tidning talking about how her team's stories drive twice as many conversions as other articles and how the team generates a flood of tips from readers – all while supporting the news title’s brand and mission. Registration link in comments.
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First day at World News Media Congress In Copenhagen and we’re deep in discussions about how to innovate local. I loved this case: a small local publisher invited their haters to the newsroom and turned them into fans, subscribers even. #wnmc
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Watch our latest webinar! How Amedia has revived classifieds as online verticals across the group. One ad product, one price, 135 versions on top of a master set-up. Rune Gander Skrindo lays out the key success factors. Spoiler: simplicity for publisher and customer is key.
Attracting local advertisers: How Amedia is reviving traditional recruitment & real estate ads
https://www.youtube.com/
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Local people want local advertising! And, as it turns out, advertisers want to reach them:-) Join our webinar tomorrow to find out how Amedia in Norway is reviving traditional recruitment and real estate advertising, delighting readers with local opportunities. With Rune Gander Skrindo ⭐ Wednesday May 15 at 15.00 CET | 09.00 EST. Registration via link.
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Last week's case, where we learned how the Culture Desk at Hamburger Abendblatt is driving subscription sales by working creatively in finding new audiences, brilliantly summarised by Arnaud Wery. Thank you for posting! (Link to view the webinar in comment)
Arnaud Wery sur LinkedIn : Générer des abonnements grâce à la couverture de la culture et casser des…
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Watch now! How creative new ways to think about audienceS turned the culture desk at Hamburger Abendblatt into a driver of subscription sales – this week's Innovate Local webinar now available to watch on demand.
Driving conversions: How new ways of thinking about arts audiences has boosted subscription sales
https://www.youtube.com/
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Culture content (done right) as a driver of subscription sales! That's the somewhat unlikely, but absolutely ace case that Hamburger Abendblatt's Head of Editorial Culture Team Maike Schiller will present in this afternoon's webinar. Join us at 15.00 CET! Register here: https://lnkd.in/d4qDUdZD.
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