Culture content (done right) as a driver of subscription sales! That's the somewhat unlikely, but absolutely ace case that Hamburger Abendblatt's Head of Editorial Culture Team Maike Schiller will present in this afternoon's webinar. Join us at 15.00 CET! Register here: https://lnkd.in/d4qDUdZD.
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"One thing [Luc Longley] mentioned is when he joined the Chicago Bulls team.. Every practice would start with 25 minutes of really basic footwork and positioning. It’s stuff most pro players just don’t do, but Longley recognised it was that attention to mastering the basics that made that team the greatest of all time, and serial winners." "CMO extraordinaire Fernando Machado explains it as “bringing the rice and beans” first — if we don’t get the basics right there’s no point chasing the innovation and fun stuff. If you deliver the baseline business results you will have the licence to play in other spaces and have fun. But delivering those basics takes discipline and constant practice, something even the very best teams need to bear in mind." Like Tom Brady practicing throwing mechanics every day, when he's the greatest QB to ever play the game. Forget AI. Forget the flashy new toy. Get the fundamentals right first. That's what's going to change the game for your brand. #marketing #fundamentals #buyersjourney
We do love a trends report here at Clear Hayes Consulting and we've written a lot over the years. And we were so inspired by the awesome goings on at last week's Cannes In Cairns that we decided to pick the eyes out of a few of the salient thoughts and themes which emerged from the diverse content slate. You can see the link to part 1 in the comments, featuring Robbie Brammall, Ruth Haffenden, Michelle Klein, Fernando Machado, Lisa Wilkonson and Luc Longley (it's rare for me to feel short). Thanks to Tom Fogden and B&T and of course to Pippa Chambers for curating a very thoughtful slate of content - no mean feat. Thoughts from Akansha Singh Susie Thomson Pallavi Mathur Jonelle Lawrence and yours truly. Part 2 is up tomorrow. #CannesinCairns #CiC #marketingtrends
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In today’s fast-paced attention economy, captivating your audience is more challenging than ever. With only 2.8 seconds to grab someone's attention, we're prepared to rewrite the rules of engagement and storytelling, ensuring that the best stories never wait. https://lnkd.in/em3rx-vk
The Best Stories Never Wait
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Sr. Studio Leader | Empowering Talent | Consultant | Speaker | Community Builder | Status Quo Challenger & Gate Breaker
Thrilled to have been featured in Shotflow's latest Behind the Scenes Story, where I delve into the adversarial relationships and gatekeeping practices within content production. It's been a passion of mine to shine a light on these invisible barriers and work towards a more transparent and inclusive industry. Grateful for the opportunity to share my thoughts and collaborate with forward-thinking brands. Let's continue to break down barriers and make our industry better for all! 🌟 #ContentProduction #Inclusivity #Transparency"
Breaking Down Invisible Barriers in Content Production 🎥 In our latest Behind the Scenes Stories, we meet with Colleen Moore, a creative operations leader with over 20 years of experience working with major retail brands. She pulls back the curtain on adversarial relationships and gatekeeping practices that have plagued the content production industry. Check out her story and how some forward-thinking brands are breaking down these barriers. 👇
Behind the Scenes Stories with Colleen Moore
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Business Insider’s “Big Business” is a video series that examines how companies solve enormous logistical challenges. In fact, it is the massive size of the various logistical challenges that represents the “Big” in the title, and which makes this media presentation better suited for video, than print. How, for example, can an audience fully appreciate the sheer volume of 650 million kilos of Gouda produced each year by the Netherlands without actually seeing the massive amount of cheese via video? And if you’d like to know how chefs prepare meals for more than 100,000 football fans at the University of Michigan’s “Big House,” Big Business communicates the sheer scale of a story that print cannot convey. Big Business covers stories that grab your attention from the outset, immersing you in images of undertakings so large that words alone will not suffice. It’s an equally impressive example of how a business-oriented publication can utilize online media to tell compelling stories to audiences that might otherwise have little interest in standard business journalism. #business #logistics #publicrelations #mediarelations
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🚀 Discover What Makes a Story Newsworthy! 📰 Dive into the essential elements that transform your association's updates into headline-worthy news. Learn to assess timeliness, relevance, impact and uniqueness to ensure your content resonates both in trade publications and on the national stage. Perfect for association communicators looking to sharpen their news sense and elevate their media strategy! 👉 Read now for actionable insights: https://loom.ly/ZCaYSx8 #Newsworthiness #AssociationCommunicators #MediaStrategy #PublicRelations
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Our teams at Lumenalta had the privilege of hearing from Matthew Dicks on the value of connection brought about by artful storytelling. All you need to create a story is that five-second moment of change. Forget the fancy words or the overly corporate tone. When you see eye-to-eye with your audience, business becomes personal, and personal connection becomes professional.
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Ready to Amplify Your Authority? Sign Up to Receive the Forbes Councils Ultimate Pre-Publishing Checklist – Your Guide to Crafting Compelling Narratives That Resonate. https://hubs.li/Q028f6nB0 #contentstrategy #personalbrand #contentmarketing #thoughtleadership
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Ready to Amplify Your Authority? Sign Up to Receive the Forbes Councils Ultimate Pre-Publishing Checklist – Your Guide to Crafting Compelling Narratives That Resonate. https://hubs.li/Q028fg6Z0 #contentstrategy #personalbrand #contentmarketing #thoughtleadership
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Ready to Amplify Your Authority? Sign Up to Receive the Forbes Councils Ultimate Pre-Publishing Checklist – Your Guide to Crafting Compelling Narratives That Resonate. https://hubs.li/Q028frkv0 #contentstrategy #personalbrand #contentmarketing #thoughtleadership
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Ready to Amplify Your Authority? Sign Up to Receive the Forbes Councils Ultimate Pre-Publishing Checklist – Your Guide to Crafting Compelling Narratives That Resonate. https://hubs.li/Q028frkw0 #contentstrategy #personalbrand #contentmarketing #thoughtleadership
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