WAN IFRA Innovate Local’s Post

Publication

What would it take for your audience to purposefully go out of their comfort zone? From good value to good values, audiences are rethinking convenience. Join us, Katrina, Oliver and Oryelle in our webinar as we explore: 🤝 How brands can learn from audiences that are willing to compromise 🧊 What it takes for communities to embrace discomfort 🧑🎤 Why core values can move audiences to make alternative choices https://lnkd.in/edSigdgZ

📚 New Publication Alert! My conceptual article is now available OnlineFirst in Media, Culture & Society! In this piece, I propose that the life-transition perspective offers methodological advantages and fosters integration between audience research and mediatization research. Thanks to all the scholars whose work inspired this piece. Read the full article here: https://lnkd.in/dcZmJqk4

With the increasing importance of authentic representation and inclusivity, it is crucial to examine how online creators and audiences identify with the world around them. Take a look here! https://lnkd.in/ggZHQv6y Janet Buczek

I am delighted to share my TEDx Emory talk on how five demographics ( aging, working women households , increasing ethnic diversity, declining middle class and living alone by choice ) are changing our lives and lifestyles https://lnkd.in/eQdc6AHK #staytuned #tedx #talks

Thank you for sharing, Jag. Wonderful content and presentation as always. Though focus is on US in general there are parallels to every part of the world. The paradigm shifts in technology and innovation that we baby boomers called in 80s and 90s as digital disruption, on hindsight, are more digital enablement and digital empowerment. Certainly, the positive and negative externalities in terms of societal changes and social shifts are unstoppable. The net is positive, and the world has made phenomenal progress in every aspect of life be it healthcare or education or increasing support for the social causes. We ourselves are examples of how at the age of 70s and 80s many of us are still actively engaged in sharing our knowledge and experiences with the youth and most importantly still learning and sharing as there is so much to learn from every cross section of the society. This engagement is uplifting and if we can mobilize all this energy towards a better world, it will help the society, businesses and the governments. 

In my most recent article for Her Campus Magazine at Texas State, I wrote about how Gen Z is utilizing online media, being positively impacted by partaking in fandom culture, and how to navigate media consumption in a healthy way. I really enjoyed doing research on this topic and there are some great points mentioned by the interviewees! Check it out here: https://lnkd.in/eWdhJ2Qg

Inclusive consumer research paints a rich picture of human behavior by capturing diverse perspectives. It goes beyond the checkboxes and incorporates screening criteria that engage a broader range of respondents, providing a more authentic representation of your audience. Deirdre Hart has put together 10 actionable tips to build bridges, not barriers, in your next research project: https://lnkd.in/g8V4zDXM #marketingresearch #consumerinsights #mrx

With the increasing importance of authentic representation and inclusivity, it is crucial to examine how online creators and audiences identify with the world around them. Download the paper and learn how to promote equity in the creator economy.

From representation to cultural literacy, there are many factors to consider when advertising to Hispanic audiences, a growing community with increasing buying power. Learn more in our latest blog: https://lnkd.in/g_a-DvhH #LifeatCox