WAN IFRA Innovate Local’s Post

Invest in investigative journalism and attract younger readers! Yesterday's webinar showcasing Borås Tidning's investigative team & work is now available on to watch. Thanks for sharing Lena Kvist!

View profile for Cecilia Campbell, graphic

Journalist and media advisor with focus on digital transformation in local media

Investigative journalism is on an upward trajectory across local media in Sweden, and for good reason: not only is it on brand and on mission, readers really value it. Watch Lena Kvist from Borås Tidning explain to our WAN IFRA Innovate Local community how her team of three investigative reporters are digging up the stories which really impact the town's communities – and attract younger readers.

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