Visit SLO CAL’s Post

SLO CAL was showcased for the world to see at IPW with an activation at the California Plaza, located just outside the tradeshow at the Los Angeles Convention Center. The activation provided a chance to experience the region firsthand with the laid-back luxury vibes of SLO CAL. Attendees discovered authentic experiences that highlighted the people, place, and pace of the SLO CAL, including a tribute to the Downtown SLO Farmers’ Market. The experience included the authentic tastes and sounds of a Thursday night in downtown SLO with live music, tri-tip BBQ, Firestone Walker beer, and craft cocktails made with spirits from Paso Robles Distillery trail. As a nod to the famous Oceano Dunes, a real dune buggy was set center stage giving attendees the opportunity for a photo while immersing themselves in everything #SLOCAL has to offer. SLO CAL’s California Plaza activation offered travel buyers, media, and DMOs the opportunity to connect with the SLO CAL team to learn about the destination. Thank you to all the partners who made the California Plaza activation a success!

Explore #SLOCAL this summer!☀️ SLO CAL shines in every season, but in summer, it really sparkles. Around every corner, you’ll find something to eat, see, enjoy and do — not just for grownups but for the whole family. With uncrowded beaches, culture, history, flavor and entertainment, SLO CAL is a playground for the senses, and a place perfect for families that want to discover, explore, relax and indulge together. Check our guide below for ideas of how to make the most of your family’s time in SLO CAL.

Let freedom ring this 4th of July in #SLO CAL! 🎆 Whether searching for family-fun, live music or a spectacular firework show, SLO CAL has it all. Check out these awesome events celebrating Independence Day and kick back beneath firework-strewn skies.

Experience a culinary journey like no other at Robin’s Restaurant in Cambria, where international flavors meet locally grown, seasonal ingredients. 🥗 Robin’s storybook setting is perfect for any special occasion or to turn an ordinary lunch into something extraordinary. Choose to dine inside the charming adobe home from 1935, the sunny enclosed atrium or the enchanting garden—each space is designed to make you feel cozy and inspired. At Robin’s, the focus is on fresh, local ingredients sourced from farmers markets around San Luis Obispo County. The menus change seasonally to reflect the best of what's available, ensuring a delightful and fresh dining experience year-round. Owner Shanny Covey, with her Singaporean Chinese heritage, embraces cultural diversity, bringing a global touch to the menu. From African shakshuka to Thai tom yum talay, you’ll find a world of flavors waiting to be explored. Robin’s on-site garden is a vibrant reflection of their eclectic menu, bursting with colorful blooms and fresh garnishes that make every dish special. Whether you’re vegetarian, vegan, or gluten-free, you’ll find comfort cuisine that’s both delicious and unique. Visit Robin's Restaurant for a dining experience that celebrates the best #SLOCAL has to offer. Learn more about Robin's here: https://lnkd.in/gBqs8ExB 🎥 by Acacia Productions

Save the Date! Join us for a day of radical collaboration at the SLO CAL Summit '24! This year's event is packed with insightful discussions and keynotes from industry leaders. 📅 Date: Wednesday, September 25, 2024 🕦 Time: 11:30 AM – 5:00 PM 🏨 Location: Embassy Suites SLO We are thrilled to announce our keynote speakers: Geoff Freeman, President & CEO, U.S. Travel Association Eric Solomon, Ph.D., CEO, The Human OS™ Don't miss this opportunity to network with peers and explore the SLO CAL Crafted Pop-Up Market at the after-summit reception. 🎟️ Tickets go on sale July 15, 2024 Stay tuned for more updates and get ready for an inspiring day of learning and connection! #SLOCAL

We were honored to host Congressman Salud Carbajal (CA-24) at our office last week, where he presented us with a certificate of special recognition for our efforts in promoting travel and tourism in #SLOCAL. Following the presentation, Congressman Carbajal met with our Advisory Committee, answered questions, and provided updates on current issues impacting our county. We appreciate his support and dedication to our community!

The Visit SLO CAL team had an incredible experience at IPW in Los Angeles from May 5-7! The VSC sales team conducted over 80 appointments with travel buyers, accompanied by seven partners: Holiday Inn Express & Suites of Atascadero, KSL Resorts, Visit Atascadero, Visit Morro Bay , Travel Paso, Experience Pismo Beach, and Visit San Luis Obispo. The newly designed SLO CAL booth featured a wine activation each afternoon, offering tradeshow attendees a taste of SLO CAL wine. With international travel trends surpassing pre-pandemic levels, buyers showed great enthusiasm for booking lodging and activities in SLO CAL. We’re excited to share leads and appointment notes with our lodging and activity partners to ensure they benefit from the event’s success. Here's to continuing our journey in promoting the beauty and experiences of SLO CAL!