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Articles by Eric
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Stop Indulging In All That Productivity Porn
Stop Indulging In All That Productivity Porn
By Eric Solomon, Ph.D.
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What Does it Mean for a Brand to Have a Point of View?
What Does it Mean for a Brand to Have a Point of View?
By Eric Solomon, Ph.D.
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Appreciate Private Equity Wire's recognition of last year's winner Grata with a favor to ask . . . please vote this year and support Grata's Founders…
Appreciate Private Equity Wire's recognition of last year's winner Grata with a favor to ask . . . please vote this year and support Grata's Founders…
Liked by Eric Solomon, Ph.D.
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💎Remember how cigarette companies once marketed smoking without revealing the harmful effects for years? We’re seeing a similar scenario with…
💎Remember how cigarette companies once marketed smoking without revealing the harmful effects for years? We’re seeing a similar scenario with…
Liked by Eric Solomon, Ph.D.
Experience & Education
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The Human OS™
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Publications
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What Does it Mean for a Brand to Have a Point of View?
Knowledge@Wharton
See publicationThe idea of corporations publicly taking on political and social positions not long ago was considered verboten. Now it seems almost mainstream. Yet companies need to understand that how they present their beliefs is critical, notes Eric Solomon in this opinion piece.
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Why Brands Need to Practice 'Nimbleocity'
Knowledge@Wharton
Brands that take bigger risks are reaping greater rewards in the world of digital marketing, write Eric Solomon and Gopi Kallayil in this opinion piece.
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How P&G Moved Up the Brand Arc to Win a Gold at Sochi
Knowledge@Wharton
See publicationAlong with athletes, brand marketers also competed for attention at the 2014 winter Olympic Games in Sochi — and by many accounts, Procter & Gamble’s “Thank you, Mom” campaign came out on top. Eric Solomon explains how other companies can learn from the experience of P&G and other firms to build emotional connections with their customers.
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