Thayer Lavielle’s Post

Calling all future women leaders! 📢 Wasserman's The Collective has partnered with Sports Business Journal to launch the 2024 Futures Cohort – a group of 20 women driving the industry forward through daring ideas, campaigns, strategies, deals and activations. Are you in? Apply here! 👉 https://lnkd.in/ggRPMpUJ

Netball Relaunched 🚀   We’re excited to announce that our women focused impact and advisory business, The Collective®, has partnered with the Netball Super League as Brand Impact Partner, working along the Netball Super League as a key advisor for its relaunch in 2025! 🤝    Netball remains one of the most popular team sports for girls and women in the UK, and we are honored to support the NSL as they move into an era of transformational change.   Find out more below 👇   #WeAreTheCollective

WiMENA are delighted to announce Thayer Lavielle as a speaker on the Unlocking Sporting Potential panel at the #Women in #Sport Conference taking place at Chelsea Football Club on 6th June 2024. Thayer Lavielle joined Wasserman in 2011 and currently serves as Executive Vice President, The Collective, leading the practice that exists to advance the #power of #women in #sports, entertainment and music. The Collective, launched in 2019, has quickly become a multimillion-dollar consultancy and brand, making The Collective an industry and thought leader. Prior to the launch, Thayer led Talent Marketing and Operations across Wasserman’s Team Sports’ Broadcast, Coaching and Women’s groups. Thayer is well-versed in #brand and #talent strategy, partnerships, events and hospitality, she has been at the forefront of #innovations in consumer engagement, research and insights, #strategy building, personalised experiences, retail integration, ticketing and delivering thought #leadership. WiMENA in partnership with the Arab-British Chamber of Commerce are thrilled to welcome Thayer Lavielle to the Women in Sport Conference panel where she joins a line-up of experienced and #passionate speakers all committed to supporting #women #powering #sport internationally. To book your place go to: www.wimena.com

Neither Caitlin Clark nor Angel Reese were on last week's SALA Digital session, but given the theme (Future of Women’s Sports), perhaps they should have been.   Yet notwithstanding the orientation of the conversation, some portion of the discussion turned to the past and the path laid by others.   Isaac Newton said he had seen further by standing on the shoulders of giants. This is true for Clark and Reese and many others who will define the future of women’s sports.   Our friend Thayer Lavielle, EVP at Wasserman, joined for the discussion. Three decades ago she partnered with teammates at Colgate University and helped lead a lawsuit to upgrade the women’s hockey program to varsity status. Spoiler alert: they were ultimately successful and Colgate now boasts a championship-level program.   Also contributing to the discussion were other friends and professional athletes who are still in the game: Brianna Turner, a former star at University of Notre Dame, who is entering her sixth season in the WNBA (Women's National Basketball Association) and boasts two All-Defensive Team awards. And Brianna Pinto, a midfielder for the North Carolina Courage of the National Women's Soccer League (NWSL), who was a 3-year starter and All-American at the University of North Carolina at Chapel Hill.     No one is happier with the momentum around women’s sports (and related business) than Thayer, Brianna and Brianna. They’ve been in the fight – and will continue to be – remarkable examples of the giants to whom Newton refers. Clark and Reese are already doing the same for millions of kids everywhere, helping ensure equality of opportunity and a better future for all. Onward and Upward! #NCAA #WNBA #NWSL #Leadership

VOICE | To truly win Gen Z's hearts, a brand must build credibility first and foremost; that means intersectionality and supporting inclusion outwardly as well as celebrating it internally, writes Thayer Lavielle.

📣 We are so excited to announce the two award recipients we will celebrate next week - Thayer Lavielle and Allison Gupton! Thayer, EVP at The Collective Wasserman, is an industry ambassador for her mission, as a mentor inside and outside the Wasserman offices, and a voice at leading national and global industry conferences. Allison has risen through the ranks at USA Baseball as an intern and currently serving as the Director of Baseball Administration in just a few short years. Allison is an absolute woman on the rise and someone the industry should keep an eye on!

���𝗵𝗲 𝗮𝘀𝗸 𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗲 🧠 And the solution can be too. Integrating women athletes into marketing campaigns drives better results for everyone involved. More on unlocking the unparalleled value of women athletes here 👉 https://t.ly/3qEVg #WeAreTheCollective | RBC

The research is in, and brands need to hear it: 𝘄𝗼𝗺𝗲𝗻 𝗮𝘁𝗵𝗹𝗲𝘁𝗲𝘀 𝗵𝗮𝘃𝗲 𝗨𝗡𝗣𝗔𝗥𝗔𝗟𝗟𝗘𝗟𝗘𝗗 𝗩𝗔𝗟𝗨𝗘, and could be the best dollar spent in sports. 📈💰 Tag a brand in the comments that needs to see this study. ⬇️ Link to the full report (conducted in partnership with RBC) - https://rb.gy/vwrzz. #WeAreTheCollective