Mauro Porcini

Motivation of the award: “for the merit of having brought Italian design creativity into the managerial history of a great American brand. Design as communication and revolution”

OOOM magazine added Mauro in its list of the 100 MOST INSPIRING PEOPLE OF 2023, together with a series of renowned change makers, like president Joe Biden, the Dalai Lama, Oprah Winfrey, Greta Thunberg, president Volodymyr Selenskyj, Pope Francis, Richard Branson, Stefan Sagmeister, Mila Kunis, Jennifer Coolidge, David Attenborough, Bjarke Ingels, Zendaya, and many others.

“The human side of innovation. The power of people in love with people” is a GOLD winner of the “Better Future - New York Design Award 2022”.

The motivation: “PepsiCo’s award-winning chief design officer reveals the secret to creating life-changing innovations: putting human needs at the center of any design process.”

As PepsiCo’s first-ever chief design officer, Mauro Porcini, who is responsible for leading innovation by design across the company’s food and beverage portfolio, extending from physical to virtual expressions of the brands, including product, packaging, events, retail activation, architecture, and digital media, has been named as 2022 laureate for The American Prize for Design by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and… Show more

As PepsiCo’s first-ever chief design officer, Mauro Porcini, who is responsible for leading innovation by design across the company’s food and beverage portfolio, extending from physical to virtual expressions of the brands, including product, packaging, events, retail activation, architecture, and digital media, has been named as 2022 laureate for The American Prize for Design by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. With an eye toward the future and a mission to grow Pepsi’s core brands, the beverage and snack-food giant installed Porcini as the corporation’s first-ever design chief, with a mandate to shake things up.

“And shaken things up he has,” states Christian Narkiewicz-Laine, President/CEO of The Chicago Athenaeum.

“Mauro has infused a new design thinking and sense of purpose into PepsiCo’s corporate culture and on a global, monumental scale but still with a deeply profound humanist fingerprint that builds and natures a sensitive approach to humanity and to the human experience not often seen in the vast big business, gigantic corporate global world.”

“At PepsiCo, he has leveraged design to create a meaningful dialogue and a relevant brand experience with his audience by bringing design to life across different platforms from music to sports to fashion and to a hugely diverse audience from the Americas to Europe, Africa, and Asia.”

“Good Design is universal; it is a language, and Mauro has successfully understood what people want and need and dream about.”

“He cares about people—he celebrates them. He brings to life and conveys something in design that is deeper than just a commercial ‘product’.” “Instead, he crafts a meaningful and relevant visual experience that lifts his audience to somewhere higher, somewhere more engaging, somewhere more substantial than simply a commercial encounter.”

“In this sense, he is a visionary as he sees design beyond the brand…” Show less

Most companies aspire to be more innovative. But amidst layoffs, budget freezes, and lockdown orders related to the COVID-19 pandemic, 2020 was a brutal year that separated a few forward-looking companies that continued to invest in innovation from the rest of the pack.

We’ve spent the pandemic year covering all kinds of innovation-related initiatives and products, and the people responsible for making them happen — and doing it from our homes, like many others around the world. Now… Show more

Most companies aspire to be more innovative. But amidst layoffs, budget freezes, and lockdown orders related to the COVID-19 pandemic, 2020 was a brutal year that separated a few forward-looking companies that continued to invest in innovation from the rest of the pack.

We’ve spent the pandemic year covering all kinds of innovation-related initiatives and products, and the people responsible for making them happen — and doing it from our homes, like many others around the world. Now, with 2020 in the rearview, we’re happy to present our first-ever Most Influential Innovators list.

In compiling this list, we looked at an individual’s major accomplishments from 2020, also taking into account prior career highlights, as well as recommendations and background from innovators in our network. Show less

Award given to visionary creative leaders that are driving a major change in the industry through design.
The award ceremony happened September 12, 2019 in London.

The CAVALIERE DELL’ORDINE DELLA STELLA D’ITALIA is an order of knighthood awarded by the President of the Italian Republic (Sergio Mattarella) for “extraordinary merits in the preservation and promotion of national prestige abroad, promoting friendly relations and co-operation with other countries and ties with Italy”.

The DRIVENxDESIGN Chairman’s Better Future Award is given to those individuals that have led Expeditions to a Better Future, working over the last decade to make a difference in the world or, in other words, to create a Better Future for our society. The goal of this award is to share an amazing story that will help encourage others on their own personal expedition.

An award of the Italy America Chamber of Commerce, given every year to one Italian that has performed in an extraordinary way in the United States in the fields of business and culture

The list of the "30 Uomini Piú Eleganti del 2015"

An award that celebrates the "extraordinary professional and personal success of the ten most distinguished Italians in the U.S. every year"

Fast Company's list of "influential, diverse group of modern Renaissance men and women across the economy and around the globe"

Award to PepsiCo for the company's achievement in Design
One of the 70+ Design Awards won by PepsiCo in 2014

Fortune's list of “the business’s hottest rising stars”

AdAge list of the “world’s most influential creative personalities"

Award motivation from PoliMi: “Great merit of contributing to enrich the Italian culture in the world”.

Permanente community of Italian talents in foreign countries, created and managed by the Aspen Italia Institute chaired by prof. Giulio Tremonti