New Episode Now Live: S3 Ep26: The Cannes Sessions with Chidi Achara, Chief Product Officer of Huge. 👂 Listen https://lnkd.in/ev-wns_c or 👀 Watch https://lnkd.in/e-5zuFc3 In this episode of 'That's What I Call Marketing,' I meet Chidi Achara and delve into his journey in the advertising and marketing world. The discussion kicks off with Chidi reflecting on his foundational years at renowned advertising agencies like Gray and BBH, where he learned valuable lessons about strategic thinking, creative storytelling, and relationship management. These skills were put to use while managing the Levi's account globally and contributing to the establishment of BBH New York. We cover Chidi’s shift to the client side with Nike, where he led a creative team to relaunch the iconic Cole Haan brand, aiming to attract a younger demographic. This diverse background culminated in Chidi landing into his current role as Chief Product Officer at Huge, where he focuses on integrating AI and technology to create 'intelligent experiences' that are highly personalised and conversational. The episode also touches on maintaining long-term client relationships, the shift toward outcome-based agency models, and the critical role of visionary leadership. We also discuss Chidi’s involvement with charity: water, an organisation I am a huge fan of since my time working in the nonprofit sector, and we cover their commitment to leveraging technology for transparency and impactful communication in the nonprofit sector. Throughout the discussion, themes of innovation, client-agency relationships, and the future of digital marketing are explored, making it a must-listen for anyone interested in the evolving landscape of advertising and technology. The Cannes Sessions are brought to you by Freedman International 00:17 Early Career and Advertising Foundations 04:26 Transition to Nike and Brand Repositioning 06:18 In-House Creative Teams and Retail Challenges 09:45 Global Marketing Strategies at Simon 13:39 Joining Huge and Embracing AI 25:40 Outcome-Based Agency Value 27:31 Client Collaboration and Data Integration 29:00 Early Involvement of Data Scientists 29:52 Innovative Digital Experiences 32:52 Visionary Leadership and Team Focus 37:42 Building Long-Term Client Relationships 43:20 Board Role at Charity Water De'Andra LaBoo (Roberts) Lisa De Bonis scott harrison Katie Roberts Kevin Freedman
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We build & deploy high impact digital marketing teams for established organizations --> hldigital.ca
This #GrowthLeaguePodcast episode featured Andy Levey, the Chief Marketing Officer at Two Bit Circus! We discussed creating unforgettable customer experiences and fulfilling promises that genuinely resonate. Andy talks about how they're not just crafting an experience at Two Bit Circus; they're preparing a promise and then delivering on it! How they collaborate with creators like Cash Bunny to elevate their brand is truly inspiring. What's your take on marketers bridging the gap between creating stellar content and ensuring it aligns perfectly with the real-life experience? Share your thoughts below! #CustomerExperience #MarketingPodcast #MarketingLeader #Marketing #BrandExperience #ContentMarketing #BrandStrategy #Hookandladder
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Just finished another eye-opening episode of "Marketing with Brendon Burchard"! 🎧 Brendon shared some unique insights on ways to level up our marketing game. 💡 One 🔑 takeaway? Emphasize on human connection 🤝. In a world inundated with technology, remembering to be human in our interactions is the difference between mediocre and exceptional marketing. Brendon also gave out some golden nuggets on "how to create immersive experiences for customers". It’s not just about selling products, it's about creating memorable experiences and stories that people want to be a part of. 🛍️🎁 A must listen episode for every marketer out there! Check it out, you’ll get a whole new way of looking at marketing. 💼🚀 #MarketingStrategy #BrendonBurchard #CustomerExperience #HumanConnection #MarketingWithBrendonBurchard #PodcastRecommended
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We all know that in marketing, connecting with your audience to drive tangible results is the ultimate goal. But so many struggle to get there in any meaningful way. The bridge? Brand storytelling. It’s not just about a brand telling a story; it’s about telling it right—balancing creativity with strategic intent. At JAR Audio we’ve mastered this equilibrium, working alongside names like Amazon and Cirque du Soleil. Our approach? Harmonizing the art of storytelling with the brand’s marketing goals to ensure their message not only resonates but also achieves desired business outcomes. Here are some of the things we are laser focused on: The Art of Balance: Our Producers always have one eye on the engaging with the audience without being overly promotional or too abstract. It’s a fine line. Strategic Alignment: How does the podcast narrative align with the marketing objectives? By understanding our audience deeply, we create podcasts that resonate, ensuring it’s in sync with the brand’s voice. Measuring Success: It’s crucial for our Audience Growth team to track the right metrics and KPIs to assess the effectiveness of our storytelling efforts, focusing on engagement and its impact on the brand’s marketing objectives and overall strategy. How are you ensuring your brand’s storytelling resonates with both your audience and your business goals? #BrandStorytelling #contentmarketing #MarketingStrategy #PodcastMarketing #DigitalStorytelling #AudienceEngagement #MarketingInnovation #StrategicMarketing #BrandBuilding #ContentCreation
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How are you ensuring your brand’s storytelling resonates with both your audience and your business goals?
We all know that in marketing, connecting with your audience to drive tangible results is the ultimate goal. But so many struggle to get there in any meaningful way. The bridge? Brand storytelling. It’s not just about a brand telling a story; it’s about telling it right—balancing creativity with strategic intent. At JAR Audio we’ve mastered this equilibrium, working alongside names like Amazon and Cirque du Soleil. Our approach? Harmonizing the art of storytelling with the brand’s marketing goals to ensure their message not only resonates but also achieves desired business outcomes. Here are some of the things we are laser focused on: The Art of Balance: Our Producers always have one eye on the engaging with the audience without being overly promotional or too abstract. It’s a fine line. Strategic Alignment: How does the podcast narrative align with the marketing objectives? By understanding our audience deeply, we create podcasts that resonate, ensuring it’s in sync with the brand’s voice. Measuring Success: It’s crucial for our Audience Growth team to track the right metrics and KPIs to assess the effectiveness of our storytelling efforts, focusing on engagement and its impact on the brand’s marketing objectives and overall strategy. How are you ensuring your brand’s storytelling resonates with both your audience and your business goals? #BrandStorytelling #contentmarketing #MarketingStrategy #PodcastMarketing #DigitalStorytelling #AudienceEngagement #MarketingInnovation #StrategicMarketing #BrandBuilding #ContentCreation
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🚀 How do you build your brand through storytelling? In this episode, Adam Coughlin, co-founder, CMO, and managing director at York IE, joins Sumit "Jay" Sen for an in-depth discussion about tech marketing, brand building, and storytelling. 🌐💬 Highlights of this episode include: 💡 Mastering the craft of consistent brand growth through owned, earned, and paid media channels 💡 Humanizing technology and crafting compelling narratives that resonate 💡 Insights on tech marketing and storytelling With these lessons, we’re sure you can upgrade your brand and tell the stories that matter. 🎙️ Don't miss this exclusive interview! Tune in now to the full interview on The CMO Network: 👉 👉 https://lnkd.in/gczV77iM ✨ Join the conversation! Share your thoughts in the comments. 💬 #BrandBuilding #TechMarketing #StrategicCommunication #Storytelling #TechNarratives #MarketingSuccess #CMOInsights
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I help YOU grow your brand, make more sales and build authentic and loyal connections by weaving compelling stories into your marketing & email campaigns | STORYSELLING Expert | Email Marketing Strategist
Are you tired of your marketing messages getting lost in the digital noise? Consumers today crave connection, not just product pitches. That's where STORYSELLING comes in! What is STORYSELLING? It's the art of weaving compelling narratives into your marketing strategy. It's about understanding your audience's deepest desires and crafting stories that resonate on a personal level. Unlock the Power of STORYSELLING to: 1️⃣ Forge Emotional Connections: Stories tap into our emotions, making your brand memorable and relatable. 2️⃣ Build Trust & Loyalty: Authentic stories foster genuine trust, turning customers into loyal advocates. 3️⃣ Drive Meaningful Results: STORYSELLING boosts engagement, conversions, and ultimately, your bottom line. Ready to Master STORYSELLING? Follow me and you'll learn actionable tips and real-world examples to implement STORYSELLING in your own marketing. Also, Subscribe to STORYSELLING, a weekly Newsletter and Podcast where I dive deep into the art, science & practical applications of storytelling. #STORYSELLING #storytelling #marketing #SethGodin #brandstorytelling #customerstorytelling #contentmarketing #LinkedInMarketing
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When was the last time you heard a good #story? It stuck with you, didn't it? And why? Because it #engaged you. It made you care. And that's the same result you want when it comes to your audience. Which is why this week we're talking #storytelling, and why it's still the number one tool for your brand's #growth. Click below for more. #wavesmedia #stories #videopartner #buildingyourbrand
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🏆 Award-Winning Brand Strategist ★ Your Story is the Shortest Distance Between You and Your Next Client
Storytelling is simply the best way to sell a product or service. At the 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐌𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬, you'll learn: * The Science Behind Storytelling: Understand why storytelling is essential for effective marketing and how it impacts consumer behavior. * Crafting Compelling Narratives: Learn the fundamentals of storytelling and how to create narratives that resonate with your audience. * Building Brand Identity: Discover how storytelling can help you shape and strengthen your brand identity. * Engagement Strategies: Explore techniques for keeping your audience engaged and invested in your brand story. 𝐖𝐇𝐀𝐓 𝐓𝐇𝐄𝐘'𝐑𝐄 𝐒𝐀𝐘𝐈𝐍𝐆: 👏 The way Victor helps others tell their story is second to none. If you need a marketing message that delivers results, you must attend Victor's storytelling masterclass. -Kerri Karrel, Key Elements Consulting 👏 I suggest attending Victor's workshop - he has a keen sense of 'drawing' the story out of you. Try it before your next podcast!" -Erin Fountain, Suncoast Social Security Advisors 👏 If you haven't gone to Victor's masterclass, GO! He gives a ton of great ideas for you to act on right away (in fact, some of it happens right there) I have gone there. You don't want to miss it. -Steven McIntosh Date: Tuesday, July 16 Time: 2:00 pm EDT ---- 👉 𝐑𝐄𝐆𝐈𝐒𝐓𝐄𝐑 𝐓𝐎𝐃𝐀𝐘 to learn how to create stories that sell: https://lnkd.in/eXUJ6nHi
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Storytelling isn't a one-time tool but a valuable skill to continuously work on. During our recent conversation, Karen Eber from Eber Leadership Group confirmed this one for me yet again. She shared so much incredible wisdom about the power of storytelling for businesses, and I’m so excited for you guys to hear it, too. Here’s a rundown of what you’ll learn in the newest episode: 🚀The importance of consistently dialing in on your customers’ needs and pain points in storytelling; 🚀Practical tips for improving your storytelling skills as an entrepreneur; 🚀How to craft a relatable narrative that resonates with your audience and improves engagement. And so much more! Join us in the newest episode to explore the extraordinary power of #storytelling! https://lnkd.in/dfwU738h
Transform Your Business Through The Power of Storytelling with Karen Eber, Eber Leadership Group
https://beyond8figures.com
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Graphic Designer and Digital Marketing Specialist at Demodia - Digital Sales & Marketing Consultancy
Not long ago, I wouldn't have considered storytelling a technique to connect businesses and customers. Now I see it everywhere, and it actually works... I tend to trust not any brand but one which can clearly communicate how they can help me. And to be honest, it is not that tricky to achieve. Simon Harvey - Fractional CMO sums it up so well in this podcast episode.
So many startup founders and small business owners have problems connecting with their audience. When most of us start a business, marketing isn't our main career. That's why the storytelling is so powerful. It gives a simple method to clearly convey how we solve a problem for our customers. In our 30th special edition episode, Simon Harvey - Fractional CMO revisits the point where we started - the power of storytelling in marketing. Listen in now to learn how to transform your sales and marketing efforts to help you create marketing that resonates with your audience and drives results. https://lnkd.in/dxVY5m_Z #smallbusiness #storytelling #smallbusinessmarketing #storytellingforbusiness
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