Scott Humphries’ Post

For service-area businesses, this addition to your website will help you rank higher. #LocalSEO #BusinessGrowth #SearchRankings #SEOTips #therightpathmarketing

Thinking of building your brand? 🏗️ Don't skip this crucial step📝✨ #marketing #brand #BrandBuilding #MarketingTips #TheRightPathMarketing

What you should be doing with your website to increase visitors. #internetmarketing #marketing #therightpathmarketing

I really enjoy working with Patricia Prewitt. The mission she's undertaking to assist individuals in finding savings on high prescription costs is one we are delighted to support. #PrescriptionSavings #uxdesign #therightpathmarketing

I've been observing the home care industry closely, and it's evident that competition for patient acquisition and caregiver recruitment will get fierce as new players enter this growing market. The focus of this guide I prepared is on patient acquisition. Top agencies don't rely solely on referrals—they're excelling by building a strong online presence and leveraging smart digital marketing strategies. For home care agencies looking to expand, this guide is a must-read for anyone looking to enhance their patient acquisition approach amidst an ever-changing digital marketing environment. Interested in discussing more? Jump on my calendar! #homecaremarketing #patientacquisition #homehealthcare #digitalmarketing #therightpathmarketing

TELL ME WHY? Let's say you're a roofing contractor. Your website headline says, "The most trusted roofing contractors in Connecticut." TELL ME WHY? We're 100% family-owned and operated. IS YOUR FAMILY COOL? Our family values drive our commitment to quality and customer satisfaction. DON'T THEY ALL SAY THAT. We know the needs of Connecticut families because we are one. We understand what it's like to have a home here, and we have the expertise to ensure your roof is durable and saves you from unexpected high-cost repairs that New England winters often bring. Our solutions are tailored to fit your specific home and family's needs. SHORTEN THAT We protect your home with durable, cost-saving roofs tailored to your needs. KEEP GOING Main Headline: Protect Your Home and Budget with Dependable, Durable Roofing Subhead: Family-Owned in Connecticut for Families Like Yours <Social Proof Image of a completed roofing project> If you need some guidance on how to craft your messaging, hop on my calendar for a complimentary consultation. #MarketingStrategy #BrandMessaging #Roofing #HomeImprovement #CustomerEngagement

During website review consults, I often come across websites with poorly crafted title tags. The title tag acts as a name tag for your webpage, visible in search engine results pages (SERPs), and is crucial for effective page location by search engines. Remember, search engines are page finders, not website finders. Many websites tend to overdo keyword stuffing in their title tags. For main pages, simplicity is key. Your homepage title tag should convey who you are, what you do, and where you do it. Category pages should follow a simple format: Brand Name | Page Name. Blog page title tags can be more descriptive, focusing on target keywords. One common mistake to avoid is duplicate title tags, as they only confuse search engines. But make sure every page should has a unique title tag. Check out the graphic below for our recommended title tag format to help optimize your company's presence on Google's "knowledge graph." If you require assistance with this or other aspects of your web marketing, feel free to schedule a call on my calendar. #SEO #WebsiteOptimization #TitleTags #marketing #therightpathmarketing

Adapt or lose ground. If you're using an outdated approach to attract search users, your competition will likely outperform you. It's important to remember that Google's search algorithm now places more emphasis on the relevance of links to your website rather than the authority scores of the linking platforms. It wants to confirm you're an expert in your specific industry and geographical region. Google assesses your expertise by identifying entity-based terms on relevant listing sites and platforms. If the link to your website doesn't come from a relevant source, you won't receive full credit for the link. If you solely focus on keywords, you should not expect the significant search traffic you should be getting. Your brand must have a strong presence on the most relevant listing sites and platforms. If you need assistance with this, please contact us for a complimentary consultation. #SEOstrategy #SearchEngineOptimization #DigitalMarketing #LinkBuilding #TheRightPathMarketing

I'm sometimes asked about AI's impact on my marketing business, which likely stems from news about AI cutting technical work. I'm pleased to answer that the AI revolution has helped streamline our processes to deliver greater value to our customers.   One example of this is how we establish structured data on websites, that allow for search engines to understand websites better to give them a higher ranking in search results. In the past, one needed to be a coding wizard to get the specific type of advanced code that moves the needle. The alternative was website plugins that produce a more basic, generic code that wasn't as effective. Writing the structured data manually was a way to ensure better signals were being sent to Google and other search engines about that specific business. Enter generative, more conversational AI. My firm has been leveraging ChatGPT to create advanced schema codes to boost our clients' website’s search engine visibility and rankings. This new approach has streamlined our process for generating complex structured data for clients, saving us time and pushing us closer to our goal of transforming their websites into powerful sales engines. While the process still relies heavily on human touch—requiring several rounds of testing and tweaking—the needed fixes are easier to spot, This is because they stem from assumptions that AI made, rather than locating the obscure typographical errors in written code, which can feel like searching for a needle in a haystack. If you want to discuss partnering with a dynamic marketing firm to boost your company's client attraction and conversion, let's schedule a complimentary consultation. #AIPoweredMarketing #DigitalMarketing #AIRevolution #AIRevolution #TechInnovation