Scott Humphries’ Post

Trying to decide between running Google Ads or Facebook Ads? In today's video, I mention the criteria for knowing which makes more sense. #paidads #digitaladvertising #internetmarketing #ppc #therightpathmarketing

Getting web traffic but no leads? You might not be targeting buyers. Let’s turn your visitors into customers. #SEO #ConversionRate #DigitalStrategy #WebAnalytics #therightpathmarketing

How is investing in Google Ads or Facebook Ads like investing in stocks? Watch to find out. #digitalmarketing #paidads #googleads #facebookads #therightpathmarketing

I'm excited to share my latest article on essential digital marketing tips for home care agencies! With the home care industry continuing to grow, it's crucial for home care agencies to stay ahead in a competitive market. In this piece, I cover practical strategies for ranking high in search engines, getting the best ROI on advertising, and converting visitors into customers with effective messaging. Check it out and let me know what you think! #HomeCare #DigitalMarketing #SEO #HealthcareMarketing #MarketingTips

For service-area businesses, this addition to your website will help you rank higher. #LocalSEO #BusinessGrowth #SearchRankings #SEOTips #therightpathmarketing

Thinking of building your brand? 🏗️ Don't skip this crucial step📝✨ #marketing #brand #BrandBuilding #MarketingTips #TheRightPathMarketing

I really enjoy working with Patricia Prewitt. The mission she's undertaking to assist individuals in finding savings on high prescription costs is one we are delighted to support. #PrescriptionSavings #uxdesign #therightpathmarketing

I've been observing the home care industry closely, and it's evident that competition for patient acquisition and caregiver recruitment will get fierce as new players enter this growing market. The focus of this guide I prepared is on patient acquisition. Top agencies don't rely solely on referrals—they're excelling by building a strong online presence and leveraging smart digital marketing strategies. For home care agencies looking to expand, this guide is a must-read for anyone looking to enhance their patient acquisition approach amidst an ever-changing digital marketing environment. Interested in discussing more? Jump on my calendar! #homecaremarketing #patientacquisition #homehealthcare #digitalmarketing #therightpathmarketing

TELL ME WHY? Let's say you're a roofing contractor. Your website headline says, "The most trusted roofing contractors in Connecticut." TELL ME WHY? We're 100% family-owned and operated. IS YOUR FAMILY COOL? Our family values drive our commitment to quality and customer satisfaction. DON'T THEY ALL SAY THAT. We know the needs of Connecticut families because we are one. We understand what it's like to have a home here, and we have the expertise to ensure your roof is durable and saves you from unexpected high-cost repairs that New England winters often bring. Our solutions are tailored to fit your specific home and family's needs. SHORTEN THAT We protect your home with durable, cost-saving roofs tailored to your needs. KEEP GOING Main Headline: Protect Your Home and Budget with Dependable, Durable Roofing Subhead: Family-Owned in Connecticut for Families Like Yours <Social Proof Image of a completed roofing project> If you need some guidance on how to craft your messaging, hop on my calendar for a complimentary consultation. #MarketingStrategy #BrandMessaging #Roofing #HomeImprovement #CustomerEngagement