I'm sometimes asked about AI's impact on my marketing business, which likely stems from news about AI cutting technical work. I'm pleased to answer that the AI revolution has helped streamline our processes to deliver greater value to our customers. One example of this is how we establish structured data on websites, that allow for search engines to understand websites better to give them a higher ranking in search results. In the past, one needed to be a coding wizard to get the specific type of advanced code that moves the needle. The alternative was website plugins that produce a more basic, generic code that wasn't as effective. Writing the structured data manually was a way to ensure better signals were being sent to Google and other search engines about that specific business. Enter generative, more conversational AI. My firm has been leveraging ChatGPT to create advanced schema codes to boost our clients' website’s search engine visibility and rankings. This new approach has streamlined our process for generating complex structured data for clients, saving us time and pushing us closer to our goal of transforming their websites into powerful sales engines. While the process still relies heavily on human touch—requiring several rounds of testing and tweaking—the needed fixes are easier to spot, This is because they stem from assumptions that AI made, rather than locating the obscure typographical errors in written code, which can feel like searching for a needle in a haystack. If you want to discuss partnering with a dynamic marketing firm to boost your company's client attraction and conversion, let's schedule a complimentary consultation. #AIPoweredMarketing #DigitalMarketing #AIRevolution #AIRevolution #TechInnovation
Hank Eder
1mo
I've said repeatedly that it's not AI that will take away people's jobs, but other people who know how to use AI will take those jobs.
Rob Fenstermaker
1mo
Scott Humphries, AI is simply a tool. Knowing how to use this tool effectively is what will opportunities to grow.
Do you think people are coming around to AI now in business?
Jen Carpenter
1mo
AI is such a powerful tool to save time and money, add value when used properly!
Kirsten Jacobsen
1mo
Scott Humphries interesting that our high schools are holding our children back from using AI, while everyone else is embracing it.
Mark Harbeke
1mo
That's really cool, Scott!
Shane Peterson
1mo
AI is a tremendous tool IF you know how to use it. Otherwise it's just another rabbit hole! I use it every day in my business--but each line needs to be carefully checked to give it YOUR personality and make sure it's doing its job.
Lorne Saubel
1mo
I agree that leveraging AI tools like ChatGPT can streamline processes and enhance service delivery for marketing agencies.
Adrian Betts
1mo
It speeds up the "introduction" of data for me
Win More Sales with Messaging-First Marketing
1mohttps://calendly.com/the-right-path-marketing/mini-consult