“Marc was a great find - a very talented and energetic designer and a great asset to the team. He brought a great perspective to the projects he worked on and was very in touch with how design and development connect.”
Boston, Massachusetts, United States
Contact Info
2K followers
500+ connections
Boston, Massachusetts, United States
Contact Info
2K followers
500+ connections
About
Well Hellooooooo there!
I'm a creative director and eCommerce strategy human with…
I'm a creative director and eCommerce strategy human with…
Contributions
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How do you use repetition and variation to create interest and consistency?
Fonts are an important part of a brand's visual language. However they are meant to support your message and although variation can be good, too much can overwhelm your message and confuse your audience. Typically you should first choose a font that doesn't compete with your logo visually (using Coca-Cola as an example again, you wouldn't want to use the font from the logo for a headline or anything as it would devalue the logo). With that in mind, brands typically choose a headline and body font that compliment each other. These choices should be made thoughtfully so your audiences know how to interpret your brand.
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How do you use repetition and variation to create interest and consistency?
It is important to ask yourself, what is your brand's main color? This is the color you want to be recognized by (think of Coca-Cola's red or IBM's blue). What are the colors that go with that? These are the colors, you will use to create variations and depth when needed. And finally, what is the tension color that I can use to show importance? Tensions is important in a brand as this is typically the color you will use for calls-to-action and alerts.
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How do you use repetition and variation to create interest and consistency?
There are different levels of variation. Slight differences on a common element versus elements that are uncommon and totally different. Overall, it is important to use variation in your design language so your audience can easily notice the difference between distinct elements. For example landing pages for areas of a different nature on a site (e.g.: Services landing page vs. Product landing page) should look different. Variations allow users to recognize differences and create a new sense of "place" in their mind.
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How do you use repetition and variation to create interest and consistency?
When it comes to components in digital design, developers love repetition, because they can basically create a same component to be used in several areas. Depending on the component, you could have variations (e.g.: hero message area with an image, with a video element, with a carousel, etc.). This can be very useful and clients love it as it allows them to make variations from the same element.
Activity
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A gentle reminder to everyone who was affected by layoffs at UKG today; as someone who took a while to recover from his own layoff and get out of…
A gentle reminder to everyone who was affected by layoffs at UKG today; as someone who took a while to recover from his own layoff and get out of…
Liked by Marc Rust
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Face à cette vague de folie qui déferle sur notre pays et divise notre peuple, efforçons-nous de nous rappeler que nous vivons dans un pays…
Face à cette vague de folie qui déferle sur notre pays et divise notre peuple, efforçons-nous de nous rappeler que nous vivons dans un pays…
Liked by Marc Rust
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🌟 Welcome to Our New Members: Academie des Arts de Vivre (AAV) & Therapixel! 🌟 🎉 We are thrilled to announce that FACCNE has expanded its vibrant…
🌟 Welcome to Our New Members: Academie des Arts de Vivre (AAV) & Therapixel! 🌟 🎉 We are thrilled to announce that FACCNE has expanded its vibrant…
Liked by Marc Rust
Experience & Education
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Consequently Creative
View Marc’s full experience
See their title, tenure and more.
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Licenses & Certifications
Volunteer Experience
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Electrical Box Painter
Chelsea Art Walk
- 1 month
Arts and Culture
Publications
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TEDx Speech
http://tedxtalks.ted.com/video/TEDxNewHaven-Marc-Rust;search%3Amarc%20rust
See publicationI was invited to speak at TEDx Happiness at Yale University. The topic of my TED speech was Happiness and Doing Good as a Motivator to Change the World. Check it out!
Courses
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IDEO Leading for Creativity
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Projects
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Simmons College Redesign
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UX lead for complete redesign of Simmons.edu, launched in early 2015. Participated in dozens of stakeholder and student interviews and strategy sessions, created wireframes and site maps for all aspects of site including Registration, Student life, Financial Aid, Alumnae/i, and Academics.
Other creators -
Honors & Awards
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MarCom Gold Award — Website Redesign
MarCom
For the redesign and branding of Five Star Senior Living
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MarCom Platinum Award — Digital Media
MarCom
For digital campaign design and creation for Renovia — https://www.knowleva.com
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MarCom Platinum Award — Digital Media 2020
MarCom
For digital campaign design and videos for Five Star Senior Living
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WMA WebAward
Web Marketing Association
Farm Credit Financial Partners
Financial Services Standard of Excellence -
Hatch Award
Th Ad Club
Celebrating its 56th year, The Hatch Awards is New England’s annual awards show for creative branding and marketing. With award categories ranging from print to TV, broadcast to digital, mobile, and web-based content, The Hatch Awards continue the tradition of celebrating the very best in creative excellence in the region.
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MITX Site of the Year Award
MITX
My team and I got the top award for our work on Zildjian.com
Languages
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French
Native or bilingual proficiency
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English
Native or bilingual proficiency
Organizations
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Monotype Agency Advisory Board
Advisor
- Present
Recommendations received
5 people have recommended Marc
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We are thrilled to welcome Thomas Gamache as Leader Bank's new National Director of Growth & Strategy. He joins our team with experience from Evolve…
We are thrilled to welcome Thomas Gamache as Leader Bank's new National Director of Growth & Strategy. He joins our team with experience from Evolve…
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