Novatiq

We are incredibly proud to be a winner at the TM Forum 17th Annual Excellence Awards, with our innovative partner e& UAE! Novatiq's solution for audience activation using consented telco customer intelligence won the award in the category: "Excellence in Network Monetization: for data-driven insights enhancing customer experience and driving growth through internal and external monetisation." Harnessing the scale of telco customer intelligence, Novatiq's Hyper ID is the standout solution that agencies and brands are looking for to ensure that their brand campaigns continue to deliver relevant, safe and effective impact at scale. Thank you to the team - Pinio N., Grace Massaad, Jonno Hulford-Funnell, Tanya Field, Alexander Duque, Fei Cheng, Mark S. and others!   https://lnkd.in/edje4Wnq #data #dataprivacy #publishing #adtech #ads #advertising #digitaltransformation #dataprivacy #digitalprivacy #digitalmarketing #marketing

Google’s privacy shift on third-party cookies has raised concerns of Apple-like control over the digital advertising landscape. Despite these worries, it’s crucial to adopt a privacy-first approach, reducing the reliance on third-party cookies through opt-in processes. At Novatiq, we champion privacy-centric solutions that ensure user consent and data security, helping publishers adapt to this evolving landscape. Sustainable growth in a privacy-first world is achievable with the right strategies in place. Article by Ronan Shields & Seb Joseph for Digiday - https://lnkd.in/g7jbyZwX #apple #google #privacy #chrome #cookies #sustainable #digitalprivacy

In light of recent reports highlighting the poor performance of Google's Privacy Sandbox, it’s clear that publishers are facing significant challenges. At Novatiq, we believe it's crucial to explore alternative, privacy-compliant solutions that truly serve the needs of publishers and advertisers. Our telco-verified IDs provide a scalable and effective approach to user identification and personalised advertising, ensuring compliance and performance without the pitfalls seen in other solutions. It's time to move beyond the Sandbox and embrace more reliable options. For more information, check out the full article on Digiday by Kayleigh Barber https://lnkd.in/gdbvfApy #publishers #sandbox #privacy #google #googlesandbox #publishing

The news from Google this week suggesting it won’t deprecate Cookies in Chrome after all comes as no surprise in our opinion. This move doesn't change the overall landscape, as cookies are already on the decline and will eventually disappear. Many environments, like CTV, don't support third-party cookies anyway. When Apple made IDFA opt-in, it dropped to 27%. Currently, cookie addressability online is around 35%. Applying the same reduction, we foresee less than 10% addressability, leading to significant lack of scaled audiences. At Novatiq, we emphasise privacy-first solutions for a sustainable future. Article by Allison Schiff for AdExchanger - https://lnkd.in/esTJQSv5 #google #cookies #chrome #google #adexchanger #apple

Google’s reversal on reducing reliance on third-party cookies is no reprieve for publishers. The shift to a privacy-first approach and reducing cookie usage through opt-in processes remains critical. At Novatiq, we advocate for scalable, privacy-centric solutions that prioritise user consent and data security. Adapting to this new landscape will ensure sustainable growth in a privacy-first digital environment. Article by Kayleigh Barber for Digiday https://lnkd.in/gZyqH-bE #digiday #publishers #publishing #cookies #google #cookiedeprecation

Google’s Chrome changes are still prompting questions about the future of cookies. This shift emphasises the need for reducing reliance on third-party cookies, moving towards privacy-first solutions. At Novatiq, we believe in creating sustainable, privacy-centric advertising environments that respect user consent and data security. The future of digital marketing lies in innovative solutions that balance privacy and performance, ensuring a seamless transition for publishers and advertisers alike. Article by Joanna Stern for The Wall Street Journal https://lnkd.in/gjcHzCMQ #google #cookies #wsj #ads #advertising #digitalmarketing #googlechrome

Recent research suggests that Google’s Privacy Sandbox, intended as a privacy-preserving solution for ad tracking, may ironically breach privacy laws. At Novatiq, we prioritise truly privacy-compliant digital ID solutions. Our advanced technologies enable effective and lawful ad targeting without compromising user privacy. As the industry navigates these complex challenges, it’s crucial to adopt solutions that genuinely uphold privacy standards. Explore how Novatiq can help you stay compliant and effective in this evolving landscape via our website www.novatiq.com Article by Kendra Burnett for The Drum https://lnkd.in/eu-HvxaK #privacy #google #dataprivacy #sandbox #digitalID

Global regulatory concerns are driving a fragmented adtech ecosystem. Antitrust cases in the US and Europe highlight the need for competition, prompting new opportunities for diverse adtech solutions. This shift opens the door for other major platforms to innovate and redefine the landscape, ensuring a more balanced and competitive market. Stay updated on the evolving landscape with our latest blog - https://lnkd.in/gpyXcdU2 #adtech #ads #advertising #digitalmarketing #marketing #google #publishing #publishers

The article by Kristi Argyilan for ADWEEK emphasises the importance of retailers prioritising customer-centric approaches in a cookieless future, focusing on privacy and personalisation. At Novatiq, we share this vision. We believe that leveraging telco-verified IDs can provide retailers with accurate, real-time user recognition while maintaining privacy. This method allows us to build rich, 360-degree profiles and offer tailored, consent-based experiences, ensuring that customers feel valued and their data remains secure. Let’s embrace a future where customer trust and personalisation go hand in hand. https://lnkd.in/eUQvGQyF #cookies #ads #advertising #digitalmarketing #marketing

Scrutiny intensifies as publishers and tech giants reveal extensive data sharing practices. Analysis shows top websites sharing user data with hundreds to thousands of companies, raising concerns about privacy and consent. First-party data owners must prioritise control and privacy, ensuring data remains within secure environments and moving towards anonymised audience sharing. It's time for a transparent approach to data management that respects consumer privacy. For more insights, read our latest Spotlight - https://lnkd.in/gP6-dQAb #data #privacy #dataprivacy #telcos