WOOHOO! Today we are excited to release Part 1 of a 3 part series called TRUFF Talk. In this series, Nick Guillen and I sit down and talk about the founding story of TRUFF, from the day we met in college, to the day Nick G Got @sauce on instagram, as well as the evolution of what eventually lead us to creating TRUFF. While we've told parts of the story throughout the years, we've never revealed this much detail (including some comical BTS pics and stories) of the early days. We hope everyone enjoys!!! Check out part 1 below! https://lnkd.in/ga9DQeTr
“The Secret to Selling Over 100 Million Dollars Worth of Hot Sauce: The TRUFF Story" | Ep.1
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What’s crazy is I geek out everytime I see Truff at Target lol. I wouldn’t care at all if you hadn’t built your personal brand. Good on you Nick!!!
Love that you were a marketing company first, food company second! In a future episode I’d love to hear more about your year-long prod dev!
Wow, just bumped int this. Impressive story. Best to you, your brand and your customers.
Awesome! Love eating everything with a product made by a fellow alum.
Time to book y'all on a podcast tour
This is awesome! Love the content
🔥 boys
Data Enablement | Innovator | Process Improver | Consultant | Strategist | Servant Leader
1yWe made the mistake of letting our 1.5 year old try the spicy mayo. We now can’t have a meal without her pointing at her plate and demanding ‘sauce’. 🤣🔥