TRUFF

TRUFF

Food and Beverage Services

Huntington Beach, California 6,202 followers

The Pinnacle of Heat Experience

About us

Made with an ultra-unique blend of real black truffles and red chili peppers, TRUFF’s line of luxury pantry staples is designed to elevate the dining experience. Originally founded through a popular food and lifestyle Instagram blog called @sauce, TRUFF immediately propelled into social media virality with the release of its hot sauce in 2017. The brand quickly became the fastest-growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, Truffle Inspired cap, and of course the coveted Instagram account @sauce that makes tagging a no-brainer. Taking inspiration from the flagship black truffle experience, TRUFF recently expanded its family of products to include other popular favorites like TRUFF Pasta Sauce, TRUFF Mayonnaise, and TRUFF Truffle Oil. TRUFF has been featured on the TODAY Show, Good Morning America, Food Network, The Rachael Ray Show, Food & Wine, and on Oprah’s “Favorite Things” list two years in a row. TRUFF is also the #1 best-selling hot sauce on Amazon and at Whole Foods Market. You can find TRUFF’s variety of sauces in stores nationwide and around the world in the UK, Australia, Kuwait, and South Korea. TRUFF is made in Southern California and is Gluten-Free and non-GMO. Visit www.TRUFF.com for more information and recipes.

Website
http://www.truff.com
Industry
Food and Beverage Services
Company size
11-50 employees
Headquarters
Huntington Beach, California
Type
Privately Held
Founded
2017

Locations

Employees at TRUFF

Updates

  • View organization page for TRUFF, graphic

    6,202 followers

    Buffalo sauce has entered the chat 🟠📱 World, meet our newest creation - a luxurious twist on an American classic. The refined allure of black truffle blends seamlessly with the tang of vinegar, the kick of cayenne, and the silk of olive oil, resulting in a culinary masterpiece that we like to call “TRUFFALO.” Whether you’re tossing wings, enhancing a burger, or enriching mac and cheese, our take on this game day favorite balances the acidic punch of traditional buffalo sauce with TRUFF's signature opulence. This isn't just a sauce, it's an experience, and we couldn't be more excited to share it with the world!! Now available at TRUFF.com

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  • View organization page for TRUFF, graphic

    6,202 followers

    World, meet STAR WARS™ Dark Side Hot Sauce by TRUFF, an official collaboration with Lucasfilm. This marks TRUFF’s hottest hot sauce to date, showcasing a rich symphony of flavors that surpasses anything the brand has crafted before. The pinnacle of TRUFF’s heat experience is reached with a unique blend intertwining the fiery essence of ghost peppers with the rich notes of black winter truffles. Just as the heroic Anakin Skywalker was transformed by the fires of Mustafar into the menacing Darth Vader, the new spicy blend will immerse you in a fiery symphony of flavor, revealing layers of complexity and intensity that will prove to be impossible to resist. As you open the bottle, an aromatic explosion, inspired by the lingering aura of the Sith, fills the air and invites you to embrace the dark side. Available to order on April 24 at 9 am PT. Sign up for the waitlist at IGN.com/TRUFF

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  • View organization page for TRUFF, graphic

    6,202 followers

    Our Co-Founders Nick Ajluni and Nick Guillen stop by CNBC's Fast Money live from the iConnections Global Alts Conference! The Nicks share TRUFF's "secret sauce" and even do a live tasting of our new Jalapeño Lime Hot Sauce with hosts Melissa Lee, Guy Adami, and Dan Nathan. 🌶️ Check out the link to see which host fell in love with our line of hot sauces: https://lnkd.in/eNbfJ2dg

  • View organization page for TRUFF, graphic

    6,202 followers

    World, meet our Jalapeño Lime Hot Sauce, a new dash of luxury for your next dining adventure. Our first ever green sauce is a vibrant fusion that marries the luxurious depth of our classic truffle recipe with the colorful spirit of Latin cuisine. It’s more than just a condiment, it’s a celebration of the rich culinary traditions of Latin America. In our quest to create products that offer unparalleled flavor experiences, we’ve crafted a unique blend that combines the exotic umami of black winter truffle with the fiery warmth of green jalapeño peppers, and the refreshing zing of lime. This harmonious blend creates a dynamic flavor profile that is both sophisticated and spirited, perfect for accentuating traditional Latin dishes or adding a bright twist to your favorite meals. Whether drizzled over dishes from your local taco truck or added to a Michelin-starred culinary creation, TRUFF Jalapeño Lime is designed to elevate any meal. This sauce is a testament to our philosophy of excellence - inviting you to elevate, experiment, and transform the ordinary into extraordinary. Now available at Whole Foods and TRUFF.com

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  • TRUFF reposted this

    View profile for Jay Sammons, graphic

    Co-Founder and Managing Partner of SKKY Partners

    I could not be more proud to have TRUFF as SKKY’s first investment. Looking forward to working with Nick Ajluni and Nick Guillen to help them lead TRUFF to its full potential!

    View organization page for SKKY Partners, graphic

    12,779 followers

    SKKY is thrilled to announce our investment in the premium sauce and condiments brand, TRUFF. TRUFF is bringing truffle-infused products to a broad group of consumers online (www.truff.com), in-store and through creative collaborations with other great brands. We are excited to partner with Nick Ajluni and Nick Guillen to get the products into the mouths of more consumers and support the Company’s next phase of growth. TRUFF is exactly the kind of business that embodies what we were looking for when we founded SKKY and we’re proud to have TRUFF as our first investment.

    TRUFF | Truffle Hot Sauce | Luxury Condiments

    TRUFF | Truffle Hot Sauce | Luxury Condiments

    truff.com

  • View organization page for TRUFF, graphic

    6,202 followers

    Today marks a momentous chapter as we announce a partnership between TRUFF and SKKY Partners. What started as a thoughtful curation of food porn and saucy content, transformed into the fastest-growing hot sauce in the grocery channel.  Since its founding in 2017, TRUFF has grown rapidly from a digitally native hot sauce brand to a dynamic food business with a growing suite of products sold online and in more than 20,000 stores. TRUFF’s ultimate growth hack is knowing what makes the brand unique and honing in on it to create moments that break the Internet. Kim Kardashian, SKKY Partners Co-Founder and Managing Partner, said, “TRUFF is exactly the kind of business that embodies what we were looking for when we founded SKKY – a next-generation brand with a deep, authentic connection with consumers and the potential for ongoing growth. Nick and Nick have single handedly brought truffle-infused products into the mainstream food scene and built a community around the brand that will continue to be key to its success going forward. We’re proud to be kicking off the SKKY portfolio with this investment.” In this new chapter, we are excited to blend both teams’ innovative spirit to bring to life a shared vision of establishing TRUFF as a staple in kitchens worldwide.

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  • View organization page for TRUFF, graphic

    6,202 followers

    In this season of celebration, we're releasing something special in honor of being named on #OprahsFavoriteThings List of 2023.🎁 World, meet the TRUFF White Truffle Gift Set! Give the gift of unparalleled indulgence with TRUFF's White Truffle Gift Set. 💎 This bundle highlights the luxurious delicacy of the white truffle in two unique flavor settings with TRUFFF's White Truffle Oil and fan favorite White Truffle Hot Sauce. Treat yourself or spread the joy with a special someone! Now available at TRUFF.com and Amazon

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Funding

TRUFF 2 total rounds

Last Round

Series unknown

US$ 79.9M

See more info on crunchbase