Today marks a momentous chapter as we announce a partnership between TRUFF and SKKY Partners! What started as a thoughtful curation of food porn and saucy content, transformed into the fastest-growing hot sauce in the grocery channel. Since our founding in 2017, TRUFF has grown rapidly from a digitally native hot sauce brand to a dynamic food business with a growing suite of products sold online and in more than 20,000 stores. Kim Kardashian, SKKY Partners Co-Founder and Managing Partner, said, “TRUFF is exactly the kind of business that embodies what we were looking for when we founded SKKY – a next-generation brand with a deep, authentic connection with consumers and the potential for ongoing growth. Nick and Nick have single handedly brought truffle-infused products into the mainstream food scene and built a community around the brand that will continue to be key to its success going forward. We’re proud to be kicking off the SKKY portfolio with this investment.” In this new chapter, we are excited to blend both teams’ innovative spirit to bring to life a shared vision of establishing TRUFF as a staple in kitchens worldwide. Huge shoutout to the TRUFF and SKKY Partners TEAM, as well as everyone that has supported us since Day 1. We couldn’t be more excited for what’s in store 📈🌶️🔥!!! https://lnkd.in/duDR7gKx
Lets goooo!!!! 🔥
Congrats to both! A hot and saucy deal, to say the least. 🔥🥫
Massive. You and your team are legends. The sauce is amazing, but the ingenuity and relentless leadership is what really set you a part. Congrats brethren. Go enjoy breakfast burritos on yachts for the rest of your days and please post more along the way
Dude. Just absolutely fantastic! Watching your brand grow from literally you guys bottling in your garage to becoming the media and grocery moguls that you’ve become is just nothing short of perfection. It’s nice to see to nice guys win.
Huge to see 2 of the IG OGs team up
Go Titans! 🐘 We couldn't be more proud of what you have accomplished in less than a decade in business- way to pave the road for young entrepreneurs! Sridhar Sundaram, this is what makes our alumni so distinct and special, wouldn't you agree?
So incredible. Congratulations on the incredible growth. So excited for the future for you and the organization.
Well done Nick Ajluni & the TRUFF team! Incredible news, and excited to see what’s in store for this next phase of growth. 📈
Nice work, perfect partnership!
TRUFF’s VP of Strategic Marketing, Comms and Partnerships | AdAge "40 Under 40" | Modern Retail "Vanguard List"
8moBeyond BEYOND BEYOND!!!