Nick Ajluni’s Post

Buffalo sauce has entered the chat 🟠👀📱 World, meet our newest creation - a luxurious twist on the American classic. The refined allure of black truffle blends seamlessly with the tang of vinegar, the kick of cayenne, and the silkiness of olive oil, resulting in a culinary masterpiece that we like to call “TRUFFALO.” Whether you’re tossing wings, enhancing a burger, or enriching mac and cheese, our take on this game day favorite balances the acidic punch of traditional buffalo sauce with TRUFF's signature opulence. This isn't just a sauce, it's an experience, and we couldn't be more excited to share it with the world!! A huge shoutout to the entire TRUFF team for bringing this to life!!!

World, meet STAR WARS Dark Side Hot Sauce by TRUFF, an official collaboration with Lucasfilm!! This marks our hottest hot sauce to date, showcasing a rich blend of flavor, including the iconic Ghost pepper. Darth Vader will forever be the most notorious villain of all time and we couldn’t be more excited to bring this to life. Dropping April 24 at 9 am PT on IGN.com!! IGN Entertainment TRUFF

Live from Miami, CNBC thanks for having us!!!

Today we couldn't be more excited to launch TRUFF - Jalapeño Lime!!! Our first ever green sauce is a vibrant fusion that marries the luxurious depth of our classic truffle recipe with the colorful spirit of Latin cuisine. It’s more than just a condiment, it’s a celebration of the rich culinary traditions of Latin America. In our quest to create products that offer unparalleled flavor experiences, we've crafted a unique blend that combines the exotic umami of black winter truffle with the fiery warmth of green jalapeño peppers, and the refreshing zing of lime. Whether drizzled over dishes from your local taco truck or added to a Michelin-starred culinary creation, TRUFF Jalapeño Lime is designed to elevate any meal. This sauce is a testament to our philosophy of excellence - inviting you to elevate, experiment and transform the ordinary into extraordinary. Now available at Whole Foods Nationwide and at TRUFF.com!!!

Today marks a momentous chapter as we announce a partnership between TRUFF and SKKY Partners! What started as a thoughtful curation of food porn and saucy content, transformed into the fastest-growing hot sauce in the grocery channel. Since our founding in 2017, TRUFF has grown rapidly from a digitally native hot sauce brand to a dynamic food business with a growing suite of products sold online and in more than 20,000 stores. Kim Kardashian, SKKY Partners Co-Founder and Managing Partner, said, “TRUFF is exactly the kind of business that embodies what we were looking for when we founded SKKY – a next-generation brand with a deep, authentic connection with consumers and the potential for ongoing growth. Nick and Nick have single handedly brought truffle-infused products into the mainstream food scene and built a community around the brand that will continue to be key to its success going forward. We’re proud to be kicking off the SKKY portfolio with this investment.” In this new chapter, we are excited to blend both teams’ innovative spirit to bring to life a shared vision of establishing TRUFF as a staple in kitchens worldwide. Huge shoutout to the TRUFF and SKKY Partners TEAM, as well as everyone that has supported us since Day 1. We couldn’t be more excited for what’s in store 📈🌶️🔥!!! https://lnkd.in/duDR7gKx

Today we couldn’t be more excited to launch the Popeyes Louisiana Kitchen x TRUFF Spicy TRUFF chicken Sandwich 🥪 🌶️👀🐓 - A perfect marriage between Popeyes iconic chicken sandwich and TRUFF’s mouth watering spicy Mayo. This combo is like heaven and is available starting today nationwide at all Popeyes locations!!!

WOOHOO! Today we are excited to release Part 1 of a 3 part series called TRUFF Talk. In this series, Nick Guillen and I sit down and talk about the founding story of TRUFF, from the day we met in college, to the day Nick G Got @sauce on instagram, as well as the evolution of what eventually lead us to creating TRUFF. While we've told parts of the story throughout the years, we've never revealed this much detail (including some comical BTS pics and stories) of the early days. We hope everyone enjoys!!! Check out part 1 below! https://lnkd.in/ga9DQeTr

Today we are excited to announce LOADED TRUFF NACHO FRIES!!! Available nationwide at all 7,000+ Taco Bell locations in America, 10/13-10/27, or while supplies last. A huge shoutout to the TRUFF Team and Taco Bell team for working so hard (and smart) to bring this to life!!! We are so thrilled with the finished product and even more thrilled that everyone in America will have a chance to enjoy. Get it while it's hot!!!!! #tacobell #truff #marketing #collab #cpgindustry #cpg #fries #entrepreneurship

A Huge congrats to Michelle Gabe for being named to Ad Age 40 Under 40. We are the luckiest brand on earth to have her on our team. Michelle's persistence, enthusiasm, ambition, creative thinking, and ability to connect dots that no one else even sees are just a few of her many secret weapons. Above all, Michelle lights up every room and every zoom. Congrats to you Michelle, you deserve this more than anyone!!! #40under40 #marketing #advertising #hustler #savage #proud #cpgindustry #cpg #adage https://lnkd.in/dJWJRtTG