Miguel Rivas’ Post

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Partner at TASO

What do Dundee in Scotland and Eindhoven in Netherlands have in common? Both have undergone a huge transformation over the past years, from old industrialism to entirely new urban economies, knowledge-driven and now on the way to carbon-free. They had to re-invent themselves, and in that transition innovative place branding were extensively used, and still is, as a main facilitator, even as a change accelerator. Commissioned by the Just Transition Platform of the European Commission, we have designed a workshop on innovative place branding as a tool for transformation processes. The aim is learning how ambitions, efforts and achievements on sustainability and carbon neutrality, major and minor ones, should be properly embedded into a renovated, comprehensive narrative of the city. This entails, at some point, promoting, curating and wide spreading stories on this matter. Looking outward, such a storytelling will showcase our progress to a Just Transition. Looking inside, the stories will have a demonstration effect to influence people and entities from our communities.  First exchange will be with the Aegean island of Limnos on June 18, followed by an online workshop with the Heraklion community on July 3. Hope this could set a standard to other cities and regions wishing to make strategic communication work to support their Just Transition pathways. https://lnkd.in/dXjQ7cQH Iryna Novak Nassos Athanasios Sofos Dimitris Boulotis Manolis Petrakis Stelios Mantzaris Laura Martín Murillo Thanks Nebojsa Gelevski - Bane for the great image.

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Jose Luis Perez Huertas, Ph.D.

Consultor en Desarrollo Directivo - Coach Ejecutivo PCC

3w

Congrats!! Well done!!

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