Mary Ann Pruitt’s Post

According to a recent report from SponsorUnited, the number of sponsorship deals in women's professional sport has increased more than 22% over the last year. The Ladies Professional Golf Association (LPGA) leads all women's sports properties with 1,100 sponsorship deals. The Women’s Tennis Association (WTA) saw the biggest increase among all properties, increasing its deals total by 34%. Since starting my role at The Executives in Sport Group, I've noticed a trend of football clubs establishing new commercial and marketing roles with dedicated focus on their women's teams, so we should expect to see a spike in women's professional sport sponsorship deals coming from football over the next year! #womenssport #wta #lpga #womensfootball #wsl #sportssponsorship #commercial #marketing #femaleathletes https://lnkd.in/endpHNSt

What brands are the biggest spenders in African sports sponsorship and where are they putting their money?   Find out in part four of our expert’s guide to African sport, as James Torvaney explores the current sponsorship landscape in Africa.   #SportsBiz #SportinAfrica #SportsSponsorship #Sponsorship #SportsMarketing #Marketing

Still confused about pursuing sports sponsorship? Read On! 💥SPORTS SPONSORSHIP SUPPORTS BRAND GROWTH!! 💡Sports sponsorship creates stronger long and short-term business effects for brands than traditional brand-led communications, according to research from sports and marketing agency Fuse and advertising effectiveness platform System1Group 💡The research found that sports sponsorship elicits more intense feelings of happiness, which comes to the fore when making a purchase decision 💡Among broad audiences, 49% of the sport sponsorship campaigns tested delivered a stronger than average score over non-sport assets. 💡"Sports has a unique ability to engage mass audiences around the world, thanks to its global reach and mainstream media appeal" Need assistance with sports sponsorship? Reach out to us at SportQuake for free strategic support #sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #brand #effectivecommunication #consideration #purchaseintent

Every sports sponsorship should have a local/community/cause component. Every sports sponsorship should have a local/community/cause component. Every sports sponsorship should have a local/community/cause component. Every sports sponsorship should have a local/community/cause component. Every sports sponsorship should have a local/community/cause component. Every sports sponsorship should have a local/community/cause component. Every sports sponsorship should have a local/community/cause component. That's it, that's the post. I wanted to try one of those posts that just lists the same thing over and over for a large emphasis on the topic and because it looks really cool. 😁 #sponsorship #sportsbiz #marketing #sportsbusiness #partnership #sports #activation #linkedinsports #sportsmarketing #marketing #business #sportssponsorship

Our first-of-its-kind research with Fuse showcases the power of sport sponsorship. We tested 170 sport sponsorship assets and found that 49% delivered a stronger than average score over non-sport assets. Plus, when tested among sports fans, they perform even better, an uplift called ""The Sport Dividend."" Read more and download a glimpse of the research: https://bit.ly/459eFxE #advertising #sponsorship #sportsmarketing #sports

The Impact of Corporate Sponsorship in the Sports Industry: A Comprehensive Analysis

Five things to know about the state of the sponsorship industry in 2024 #sportspromedia #sponsorship

BANDIT: Forget sponsor logos, olympic athletes are declaring their independences with The Unsponsored Project The Unsponsored Project operates by providing unbranded kits so athletes can represent themselves without giving free advertising to unsupportive brands. These kits signal to potential sponsors that the athlete is a free agent available for signing. Additionally, the project offers financial support to help cover costs such as flights and accommodations. Contracts include a release clause, allowing athletes to sign with another company if approached. Key Takeaways For Brands: 1. Shifting Power Dynamics: Traditionally, sponsorships dictated athlete branding during the Olympics. The Unsponsored Project flips the script, giving athletes control over their image and a platform to directly reach potential brand partners. 2. Amplifying Athlete Value: Unbranded kits become a walking billboard for athlete talent, attracting brands seeking strong partnerships. This empowers athletes to potentially secure better deals compared to traditional sponsorships. What are your thoughts on this approach to athlete branding? Is this the future of sponsorships in sports? Share your comments below!

Ten things we learned about sports sponsorship and marketing in 2023 #sportspromedia #sportssponsorship #sportsmarketing