President / CEO at Mosaic Media | Trusted Consultant | Media Buying Pro | Strategic Analyst | Passionate Advisor
While digital marketing continues to evolve and grow, the power of broadcast television, radio, and direct mail should not be underestimated. By integrating these tried-and-true tactics with modern digital strategies, you can create a comprehensive marketing approach that leverages the best of both worlds. #mediaplanning #mediabuying
Broadcast television continues to create product awareness and drive interest to kick-start a consumer’s journey to purchase. How can your brand get started with broadcast advertising? Our Ultimate Guide to Broadcast Advertising will help answer some of the most frequently asked questions. https://lnkd.in/gxWKSaFW #BroadcastAdvertising
President / CEO at Mosaic Media | Trusted Consultant | Media Buying Pro | Strategic Analyst | Passionate Advisor
While social media ads and streaming campaigns get most of the attention, broadcast television, radio, and direct mail remain potent marketing tactics. These channels offer unique advantages that can complement and enhance your overall marketing strategy. #mediaplanning #mediabuying
Been saying this for years. Social media is not regulated the way Broadcast media is. Although some News sources are more concerned with being first than being right, Local Broadcast News is still the most trusted news source. So, if you're an advertiser in the local news, that trust is transferred to you, the advertiser. That's called the "Halo effect." Social media is cheap, but remember, you get what you pay for. if its cheap, its not good, if it's good, its not cheap. Don't be cheap. Be Good! "Local TV news remains the most popular and most trusted source of news. People trust local broadcast TV news more than all other media platforms (74%); social media is the least trusted (40%)." If you Want to advertise on TV, give me a call. I can help you.
In particular, private broadcasters tend to focus on prime time, because the broadcasting slots meet with the highest television usage with the highest number of viewers during this time... https://lnkd.in/gkCmR2aU #AbhishekGhosh #marketing #advertisement #technology
At TEGNA, we've found that in terms of marketing and advertising, broadcast television continues to TEGNA to in seed create product awareness and drive interest to kick- start a consumer's journey to purchase. How can your brand get started with broadcast advertising? Our Ultimate Guide to Broadcast Advertising will help answer some of the most frequently asked questions. https://lnkd.in/eFvF263r
In Raconteur, our Managing Director of CTV, EMEA Sam Wilson gives his thoughts on how TV viewing preferences are evolving and how advertisers must adapt their strategies beyond linear. https://lnkd.in/ezdwUeAD
Still wondering if TV is the right move for your brand? With all the articles about broadcast TV viewing figures falling, it can be hard to know what to do next. I wrote about why TV is still Rocket Fuel for your brand ⚡ https://lnkd.in/dWHxXpYE
For Centriply, reaching your best audience at the targeted local level is how we make TV make sense for your campaign. We're your audience-first, multi-market, hyper-local data-driven advanced TV solution experts. Some interesting thoughts on local TV advertising from nexttv: "Local Broadcast TV Advertising Seen Rising 5.9% in 2024: Borrell Forecast" https://hubs.ly/Q02BCRYF0
Channel 4's plans to become a 'digital-first streamer' by 2030 mirrors a wider shift in the broadcast industry. With traditional TV viewership dropping, broadcasters are under pressure to innovate or risk being left behind. How can broadcasters fast forward and enhance their digital offerings? Understanding your audience is the first step!📺 https://lnkd.in/eh6zstqa UIC Digital Broadcast Tech
founder @ wittier
2wi've been getting some really savvy direct mail Ads lately. couple it with a holistic digital effort and you can get your brand in front of high-intent buyers in a snap. the most important thing that matters is getting your name in the hands of your target audience (with some unique creative).