Mary Ann Pruitt’s Post

What's the HM DL? Our Associate Director of Digital Activation, Karl Christmann has the details – The DL: Amazon is developing a new ad tech project called "ID" in response to the changing landscape of online tracking and targeting methods. With the phasing out of third-party cookies and increased privacy regulations, digital advertisers are searching for alternative ways to deliver personalized ads while respecting user privacy. Amazon's "ID" project aims to provide a solution by leveraging its vast customer data and e-commerce dominance to create a new tracking mechanism. The initiative comes at a time when other major tech companies like Google and Apple are also implementing privacy-focused changes. As a result, advertisers and marketers are exploring alternative targeting methods and technologies to adapt to the evolving advertising landscape. Amazon's project aligns with industry trends by focusing on enhancing user data protection while still enabling effective personalized advertising. The success of this project could have significant implications for the future of digital advertising and the balance between privacy and targeted marketing. Sign up for our HM DL weekly newsletter by visiting our website at https://bit.ly/3ucphKB. #amazon #cookielessfuture #dataprotection

Interesting read

Are you surprised by this? if you are please reach out I can help.... If we think about the evolution and acquisition path of Amazon over the last few years then it was only inevitable that they'd create an ID to facilitate capability within their ecosystem. None other than Adtech God shared an interesting article that's worth a read and taking note of. #digitalidentity #customerdata #adtech #addressability

ID++ by Amazon 1. Amazon is developing an ad tech team called ID++ to navigate the post-cookie era, focusing on innovative products for future advertising growth. 2. ID++ aims to develop modeled and contextual addressability solutions, enhancing targeting and measurement in an identity-restricted world. 3. The initiative is part of Amazon's broader ad tech strategy, including the launch of Amazon Publisher Cloud for programmatic ad deals in clean rooms. 4. Amazon's first-party data and computing resources position it strongly against the backdrop of the industry moving away from cookies. 5. Amazon's efforts in ad tech, including ID++, aim to sustain and lead in the advertising business amidst industry-wide identity changes. 🌎Join the AdTechGod Slack Community : https://lnkd.in/g6M9CF7V 📖 https://lnkd.in/gqNWmjCu

Amazon has partnered with Reach, the largest UK publisher, in response to Google's upcoming deprecation of third-party cookies. This groundbreaking deal shares contextual first-party data about user browsing history, enhancing targeted advertising on UK publishers' sites. First-party contextual signals are essential in the ad industry, according to Frazer Locke, Amazon Ads' director of EU adtech sales. They enable advertisers to reach relevant audiences without compromising reach or performance. However, major players remain divided over the death of cookies, and obstacles to the end are arising simultaneously. Is it fair to say that no-one has a workable solution for a cookie-less world? Read more about this pioneering deal between Amazon and Reach in response to third-party cookie deprecation: https://lnkd.in/g3wSb5By #amazon #data #advertising #lowercosts #higherconversions

A post-cookie world sounds pretty nice, right? Well, not if you rely on contextual targeting in sophisticated advertising campaigns to best reach your target demographic. Or in plain English, not if you want to put your product in front of the people most likely to purchase it, when and where they are most likely to purchase. Amazon has been "quietly" working on a cookie-free solution in the shadows for a couple of years, but they have left some crumbs for us found by the bright people at Ad Age. A job posting recently went up for a position to work on a project called ID++ which it appears has the goal to provide the same ad services in a more privacy-centric environment. From the article: “The goal of the ID++ program is not only sustaining [Amazon’s] advertising business as industry-wide identity changes roll out, but also [to] seize the opportunities to position Amazon as the leader in ad tech,” according to the job posting. Stay tuned for more about how Amazon is innovating in the advertising space, trying to be the likes of Google to market. #amazonadvertising #amazonagency #amazonads #amazonppc #amazondsp https://lnkd.in/gpWziYCn

some great advice here on how retailers can build out a Retail Media Network as powerful and as user friendly as Amazon's - start with an easy win, sponsored ads, but then move onto more custom native units including branded shelves and shoppable video ad units - use your 1st party data for your Retail Media Network and yours only. Do not cede data to 3rd party networks and protect yourselves from privacy regulation - consider a CDP to enhance your on-site 1st party data targeting. Retarget, say, users that have shown a high propensity to buy a product on high traffic pages including a home page or landing page - Use your own AI and ML models to influence the ad decision yourselves. Don't rely on a 3rd party to deliver relevant ads. You know your users best https://lnkd.in/eiBTGueA

Happy Friday 😊 🚀 Exciting developments are underway in the dynamic world of ad tech! Amazon, a titan in e-commerce and tech innovation, is setting its sights on a larger share of the DSP (Demand-Side Platform) market. Their strategic maneuvers are sparking curiosity and conversation across the industry. Digiday has provided a fascinating deep dive into Amazon's ambitious plans and how they're poised to reshape the landscape of digital advertising. From leveraging their vast trove of consumer data to enhancing targeting capabilities, Amazon's approach is both calculated and forward-thinking. As professionals in the sales/marketing realm, it's imperative to stay informed about these transformative shifts. Understanding Amazon's expanding role in the DSP arena not only offers insights into current trends but also hints at the future direction of advertising strategies. But what does this mean for your business? How can you navigate these changes effectively? That's where we at BidX come in. Our cutting-edge DSP platform empowers businesses to stay ahead of the curve in digital advertising, delivering unparalleled performance and ROI. Book a demo call with us today and discover how BidX can revolutionize your approach to digital advertising. Let's shape the future of marketing together! 💡 #Amazon #adtech #digitaladvertising #DSP #marketingstrategy Link to article: "https://lnkd.in/edJ5anFx"

Did you know, Amazon have created their own advertising Walled Garden, capitalising on their vast reserves of first-party data? Thanks to @MarketingDive As countless advertisers and digital suppliers work toward an effective way of targeting people without third-party cookies, Amazon have thrown their hat in the ring. Amazon's new Ad Relevance technology will use AI to analyze browsing, buying, and Prime Video membership data to serve relevant ads without relying on third-party cookies. According to Amazon, early testing indicates that Ad Relevance can extend addressability on up to 65% of impressions previously considered anonymous under alternative targeting techniques. Meanwhile, cost-per-clicks have improved by approximately 9%. Amazon have recently invested heavily in their advertising capabilities, positioning themselves as one of the strongest advertising Walled Gardens ahead of the deprecation of third-party cookies. One such initiative, Amazon Performance+, uses AI to optimise outcomes, providing detailed reporting on creatives, placements, and audience reach. Additionally, Amazon Marketing Cloud will allow advertisers to join first- and third-party signals securely, providing additional insights into customer journeys. While it is Amazon’s aim to enhance ad experiences and simplify access and management of advertising relationships, the growing dominance of this tech behemoth cannot be overlooked. Now a ubiquitous part of the Western world, the data held by Amazon is making them increasingly powerful. While this does allow countless brands unparalleled access to customers, driving innovation and competition, one hopes Amazon learns from Google’s recent regulatory strife and refrains from such abuses of market dominance. Want access to the best performing ad networks? We can help. Lexlab combines meaningful research with expert implementation support to maximise campaign performance, answering the why and how of digital advertising. Contact us today 📞   #Amazon #Walledgarden #Advertising #Data   https://lnkd.in/gVhJqmM2

Ever wondered how the digital advertising landscape is evolving in the face of privacy concerns and technological changes? Well, Amazon and Reach have just inked a landmark deal that's setting the stage for the future of targeted advertising, especially with Google's phase-out of third-party cookies on the horizon. In a strategic move, Amazon has partnered with Reach, the UK's largest publisher, to tap into first-party data for more precise advertising. This collaboration is a direct response to Google's decision to deprecate third-party cookies by the second half of 2024, marking a significant shift towards utilizing "contextual" first-party data for ad targeting. The deal allows Amazon to leverage contextual information from Reach's platforms, enhancing ad relevancy without compromising user privacy or brand safety. This pioneering approach not only offers an alternative to third-party cookies but also underscores the importance of first-party data and contextual insights in the evolving digital advertising ecosystem. For those keen on understanding how this deal could redefine targeted advertising and what it means for the future of digital marketing, diving into the full article is highly recommended. Happy Tuesday! Casey Jones #DigitalMarketing #AdTech #Privacy #Amazon For the full article: [https://lnkd.in/gnCh7r9c)