Marketing Week’s Post

How Barbie plans to approach the next ‘big thing’ for the brand. Mattel, Inc. senior vice-president of Barbie and global head of dolls says she knows the “power” of the Barbie brand, something the business will be leaning on as it celebrates its 65th anniversary. https://lnkd.in/eU9mE8GD

Help us build a picture of life as a B2B marketer. Take part! Marketing Week’s new State of B2B Marketing research is open https://lnkd.in/eS3QDH4s

Becoming a non-exec director requires a different mindset to that adopted by most senior marketers in their day job, notes Leor Franks, chief business development and marketing officer at law firm Kingsley Napley https://lnkd.in/et4-GMM6

Marketing boss Tim Ellis says it blows his mind the industry is still debating a false dichotomy between performance and brand https://lnkd.in/ePGe8vEt

With inflation falling, brands that have used clever pricing to drive profits will need more restraint to avoid new entrants undercutting them at lower margins says Mark Ritson in his column this week https://lnkd.in/eZjmR5_r

“We need to really now turn this from a plucky startup into a global brand,” CEO Jeff Dodds tells Marketing Week. This means an overhaul of Formula E’s marketing structure and creating more “noise” around what the business is hoping to achieve https://lnkd.in/e2kE7Cwi

For those marketing departments focused on brand marketing, more than a third say they need to deliver fame/mental availability (39.2%), while 37.7% say a brand-led approach is the best fit because their market has a long buying cycle https://lnkd.in/e8igpdPQ

If you’ve spoken to any recruiter in the last 18 months about the marketing jobs landscape, they’ll have probably told you – off the record – that it’s dire out there. But when discussing the talent market and its pitfalls, talk doesn’t often centre on entry-level talent and the graduates making their first steps into the world of work https://lnkd.in/eKzMtgnX

What the marketing and advertising industries want from The Labour Party's government. From investing in creative education to championing the growth opportunities advertising offers the UK, here’s what Prime Minister Keir Starmer needs to tackle first for the marketing industry. https://lnkd.in/e5DeNWpB

Festival of Marketing just around the corner! Come and provide our marketers with fresh perspectives, practical tools and a mix of learning opportunities as a partner. We have a whole host of opportunities available for you, we’ve even got a few new bits and we are re-launching a classic. Intrigued? Get in touch to find out all the good stuff will be there from Stage Partnerships, Experiential Lounges, Content Sessions, Masterclasses, Booths, Branding Packages + loads more https://lnkd.in/gKeRPK6R #FOM24