“We need to really now turn this from a plucky startup into a global brand,” CEO Jeff Dodds tells Marketing Week. This means an overhaul of Formula E’s marketing structure and creating more “noise” around what the business is hoping to achieve https://lnkd.in/e2kE7Cwi
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The second video in our series with the women of Formula E is now live ⚡️ #WomenInMotorsport
Introducing the extraordinary Steph Turner, Marketing Manager at Formula E 💙 Working on marketing campaigns for the up-and-coming championship, or as Steph says, the new kid on the block who dares to be disruptive, gives her team a chance to innovate, be bold and explore brand new horizons. “Believe that anything is possible. Anything, absolutely anything is possible if you put your mind to it,” she advocates. #GirlsonTrackFE #WomenInMotorsport #FormulaE
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CASE STUDY: BRAND & UX NAME: “COORS LIGHTS OUT” - (Background: Budweiser 🍺 is the official MLB beer since 1980 w/ $700M sponsorship) - During an MLB game LA Angels vs Houston Astros, a digital led ad with #Coorslight advertising was hit (few broken leds were damaged) - By who?, #ShoheiOtani 🇯🇵 one of the current greatest player in baseball, he is like #Messi to Argentinians 🇦🇷. - in 48 hours Rethink (advertising agency 👏👏) capture the moment with a smart an viral campaign for its client #Coors - The campaign includes the beer logo with broken Leds to simulate the historic moment - 💡It became an “un-official” sports sponsorship 🎯 - In parallel a 17k limited commemorative can was sold out in 24 hours. - In Japan 🇯🇵 this was a major sports moment - Their marketing campaign trended higher vs the official beer, with $0 in player endorsement, “it broke the mold of sports marketing, with one broken ad”. - BOTTOM LINE: Fan engagement with viral moments 🚀 on and off the field Rethink - advertising agency👌 2024: +20 marketing awards 🏆 🥇
Coors Light - Coors Lights Out (case study)
https://www.youtube.com/
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Sport betting is changing our relationship with sports viewership because people, both players and viewers, are driven by individualized incentives. What does it mean when players have access to NIL (“Name, Image and Likeness”) compensation and viewers are placing more money on individual players and outcomes? We wonder if there really is an "I" in team or, rather, "ME." In our latest cultural tension, we explored how individuals are gaining a leg up over institutions in the world of sports, even some as powerful as the NBA. What does this evolving relationship with sports mean for brands (and us)? Read more here. https://lnkd.in/g7qWhNSY
Cultural Tension: There’s no I in TEAM but there's ME
bullish.co
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Our relationship with sports is changing. With the rise of NIL and sports betting, people > teams are more in the focal point. For our latest Cultural Tension, we wrote about what our evolving relationship with sports means for players, teams, and brands. Read here: https://lnkd.in/gGb7sABD
Sport betting is changing our relationship with sports viewership because people, both players and viewers, are driven by individualized incentives. What does it mean when players have access to NIL (“Name, Image and Likeness”) compensation and viewers are placing more money on individual players and outcomes? We wonder if there really is an "I" in team or, rather, "ME." In our latest cultural tension, we explored how individuals are gaining a leg up over institutions in the world of sports, even some as powerful as the NBA. What does this evolving relationship with sports mean for brands (and us)? Read more here. https://lnkd.in/g7qWhNSY
Cultural Tension: There’s no I in TEAM but there's ME
bullish.co
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Head of Operations | Market Research Expert | Data Analytics Specialist | Digital Marketing Enthusiast | LinkedIn Influencer
Unlock the Secrets Behind Red Bull’s Marketing Mastery! Ever wondered how Red Bull became the undisputed king of extreme sports and adrenaline-fueled events? From record-breaking skydives to the wildly creative Red Bull Flugtag, their marketing strategy is nothing short of genius. Dive into my latest blog to discover how Red Bull’s innovative approach not only captures global attention but also influences when and why we reach for that iconic can. #RedBull #MarketingStrategy #ExtremeSports #Branding #ConsumerBehavior #Innovation #MarketingGenius
You Won’t Believe How Red Bull Became the King of Extreme Sports!
https://shared-experiences.com
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Building Skellam & Qubriux.com | Marketing & Brand Strategist | IIMB | FAU | ISB | SIBM-B | Digital Transformation, Digital Marketing & Events
Simple marketing strategies can be just as effective as complex ones. RedBull's campaign of leaving empty cans lying around outside clubs is a great example of this. If you're looking for ways to market your business, don't be afraid to think outside the box. Sometimes, the simplest ideas can be the most effective. #marketing #marketingstrategy #marketingideas #redbull
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Award-winning Producer, Director, and Filmmaker with over two decades of experience in the motion pictures & film industry
Leveraging the power of story. I challenge you to watch this film without getting emotional. If you are a business, small or large, it is crucial to recognise the power of story and connection with audiences to deliver your brand values and unique position in the market. After all we only do business with people and brands that we like and trust. At Indimax Productions this film demonstrates the way we also approach our clients and empower them to the value and power of story. In 2024 how will you use story to engage in your branding and marketing campaigns? https://lnkd.in/deAgq6ix
A Holiday to Remember | Chevrolet
https://www.youtube.com/
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“Once you bid farewell to discipline you say goodbye to success” as some old football bloke once said. That may be true when it comes to beating Bayern Munich at the last gasp, and we think it’s true for agencies as well – because clients don’t get the best possible return from campaigns if they’re not delivered accurately and reliably. Read more about how we use dependability as the crucial counterpoint to creativity in each and every industrial marketing project we deliver. https://lnkd.in/dKTK7dHV #B2BMarketing #B2BAgency #IndustrialMarketing
Why great campaigns don’t happen without discipline and dependability - Lesniak Swann
https://lesniakswann.com
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I help Brands and Agency's by assisting them enhance their programmatic video ad campaigns with a minor tweak to compete with social video.
We are thrilled to share this amazing feedback from our client Volkswagen Middle East! What sets us apart is our cutting-edge technology that consistently delivers significantly higher metrics in programmatic video, outperforming industry standards. Want to read up some more on this campaign, let me know happy to share some insight. #ProgrammaticVideo #AdTech #Innovation #ClientSuccess #VolkswagenMiddleEast #MarketingMastery #VideoAdvertising #ConsistentResults"
My colleague Johanna Sjöberg just received some great feedback from one of our clients, Sary Hamadeh, Marketing Manager at Volkswagen Middle East, that I'd like to share with you today. I think it speaks volumes about the quality of our product and services at Media Match Maker - so without further ado, here's a read/watch for yourself: “We recently partnered with MMM to transform our basic video ads into highly engaging, interactive formats. Their expertise in creating ads where users can watch, interact, and seamlessly be redirected to our website was impressive. Our campaign not only met but exceeded every KPI. We were thrilled with the performance and over-delivery, and highly recommend their services for anyone looking to elevate their digital advertising efforts.” A glimpse into VWs campaign with MMM - standard vs interactive:
Volkswagen Middle East EN - Media Match Maker
https://media-mm.com
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There are good days and bad days.” Who can’t relate when it comes to an aging parent? This has gone viral for so many reasons but the bottom line is this: This ad-not-an-ad-but-still-it’s-a-commercial is a brilliant combination of telling an authentic story while ever-so-subtly selling your brand. It connects. Paid content, when executed with heart, soul and gut, can move hearts. Wallets? Probably, definitely. https://lnkd.in/gCTUUNb5
A Holiday to Remember | Chevrolet
https://www.youtube.com/
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