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Marketing Strategy, Social Media Marketing, Advertising, Brand Consulting, Brand Marketing, Leadership Development, and Marketing Consulting
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That's What I Call Marketing
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Honors & Awards
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Gold Effie B2B
Effie India
Winner of Gold Effie for B2B Marketing
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Grand Prix B2B Effectiveness
WARC
Winner of Grand Prix B2B effectiveness award
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The Drum Awards for Marketing APAC.
The Drum Awards APAC
We needed to highlight the value our comprehensive tools and resources during a time when many people were resigning from their jobs.The primary goals were to elevate aided awareness, increase monthly traffic to career guides and reach 10 million Aussies.
A content series called ‘The Seven Second Resume’ featuring four individuals from diverse professions who had publicly discussed interview pressures on social media. These people were invited to an interview. As they entered the…We needed to highlight the value our comprehensive tools and resources during a time when many people were resigning from their jobs.The primary goals were to elevate aided awareness, increase monthly traffic to career guides and reach 10 million Aussies.
A content series called ‘The Seven Second Resume’ featuring four individuals from diverse professions who had publicly discussed interview pressures on social media. These people were invited to an interview. As they entered the elevator, they faced quick-fire questions about their career history, with each answer limited to seven seconds. This experience replicated the pressure résumés face in a condensed timeframe. -
Bronze Lions
Cannes Lions
Be the difference was a digital campaign to show support of the Irish Rugby Team. Fans of the team were able to digitally sign a jersey with names being printed on the real jersey for match day.
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Niamh Boyle
Over the last 15 years, we've learned a good deal about the power of reputation and how to harness this for client transformation and growth, grounded in world class measurement and strategy. In this video I explore some of our most fundamental learnings. This year's Ireland RepTrak 2024 report is on https://lnkd.in/eNXwbWRx #IrlRepTrak24
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Whitney Williams
☘️ We're in Dublin 11th July! ☘️ If your in need Digital PR Services? Book a meeting with Christian Kemp and I, we'll be there from the the 11th of July 📆 #pr #storytelling #teamwork #yourbrandstory #digitalpr #brandstorytelling #video #innovation #digitalmarketing #technology #creativity #dublin
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Colin Lewis
"𝘾𝙧𝙚𝙖𝙩𝙞𝙫𝙚, 𝙈𝙚𝙙𝙞𝙖 𝙖𝙣𝙙 𝘾𝙤𝙢𝙢𝙚𝙧𝙘𝙚 𝘾𝙤𝙢𝙗𝙞𝙣𝙚𝙙" was the theme of my Cannes keynote. One of the best case studies that that I have seen is 𝙊𝙥𝙩𝙞𝙢𝙪𝙢 𝙉𝙪𝙩𝙧𝙞𝙩𝙞𝙤𝙣....the billion dollar brand that you have never heard. I am proud to say, its an Irish brand that is #1 in its category globally, is growing exponentially, doing hundreds of millions online and selling in 90 countries. Added bonus - I get to work with them! Let's dive into the case study: -> Optimum Nutrition is a $1bn brand that is part of the Glanbia Group - a business in Ireland that grew from being a farmer's co-op fifty years ago to a world dominating brand. -> “Unlock More You” is the latest articulation of the global brand campaign “There’s more of you in you”, which has been running since late 2022. -> The goals of the campaign were to focus on the consumer as the insight is that "sports nutrition only works if you do", drive consistency via Distinctive Brand Assets every time consumers interact with the brand and show that they are the category leader. -> The campaign is built off the universal human truth that "we all have more potential inside us waiting to be unlocked" and ON helps support unlocking that potential. -> The #1 goal all the time is “relentless recruitment of motivated consumers”. with 'Unlock More You' giving a clear call to action -> The ON team, lead by CMO Colin Westcott-Pitt and Global Brand Director Mark Ryan, created a completely integrated campaign that encompassed D2C, marketplaces, influencers, athletes, instore and in-gym activations, Formula 1 city activations with Mclaren F1 stars, Lando Norris and Oscar Piastri across the globe. -> Results were ahead of target - and also delivered on KPIs that were specific to their online channel that ensured results were completlely 'omnichannel'. To me, Optimum Nutrition are one of those brands that is executing better than any of the brands who getting the PR in marketing publications. And, they are going to explode in both brand awareness - and, more importantly, revenues as they are just getting started. You heard it here first! .
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Karen Howley
As businesses experiment and learn more about generative AI, I often hear questions like: ➡ “What tools are our agencies using?” ➡ “Should we be putting policies in place for how our agencies use AI?” ➡ “Our meetings are automatically transcribed but nobody ever asked me if that was okay – do we need to outline some guidelines around this?” ➡ “How can I tell if something was created with AI?” ➡ “Can I expect agency costs to come down?” ➡ “What are others doing?” ➡ “If we’re using AI tools, how can we be sure that the business context and data we feed these tools is safe?” Register to join this webinar with IAPI - Institute of Advertising Practitioners in Ireland in Ireland on 24th May, where I share insights on what is top of mind for marketing leaders around generative AI, give an overview of how the marketing landscape is evolving, and offer guidance on how agencies can support their clients to experiment safely. #marketing #futureofwork #generativeai #agency
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Luis Urgell
🍻 Could you turn your bar into a museum to get tax incentives? This is part of what LePub And Publicis Dublin's did for their latest brilliant marketing campaign for Heineken. Irish pubs are known around the world not only for their amazing beer but also as crucial elements of local history. After a challenging period for the hospitality sector where historical pubs were being shut down, Publicis had an idea: 👉 What if we preserve Ireland's bars heritage by transforming them into virtual museums? This would make them eligible for the financial advantages typically granted to cultural institutions. ✨ Enters The HEINEKEN Company ✨ To become a museum, the pubs introduced the use of AR. The campaign employs AR technology to showcase the stories of historic pubs, some of which are reputed to be the oldest pubs in the world. Visitors can scan a QR code on a plaque outside the pubs with their phones, which activates an AR overlay that narrates local legends. And there's more. Heineken added a section on their webpage where historic pub owners can fill out a form and apply to become a museum. ✅ This way, Heineken is not only serving beer, but preserving history. #advertising #marketing #casestudy
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Maricelle Rodriguez
Acceleration SSA’s Richard Clogg joined IAB South Africa's Brand Council Roundtable last week for a valuable discussion on the power and importance of 1PD in the future of marketing. The conversation was packed with important insights for how marketers can position their businesses for long-term growth and transformation in a privacy-first world. In case you missed it, here’s a quick rundown of top takeaways and event themes: ✔ 1PD is Key to Success: A 1PD strategy is non-negotiable and critical to marketing success in a privacy-driven world. ✔ Double Down on Privacy: Prioritize collection of consented data and ensure you’re upholding customer trust, always. ✔ Lean into AI: Utilize AI across targeting and measurement to unlock new opportunities. It's not just a buzzword; it's a game-changer in today's marketing landscape.
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Jane McDaid
“The Triple Win” is how my Ad Net Zero Ireland Action 5 teammate David Heaney describes his team’s goals - Profit, People, Planet. Today was a triple win for the industry. ///Firstly/// The people make it. Today’s Ad Net Zero Ireland Summit in Dublin’s CHQ was an important gathering of marketing leaders - all there to share and learn from each other. Peter Nolan from Indeed, Matt Bourn from Advertising Association UK, Gareth Fitzpatrick of Havas Dublin and Thomas Geoghegan from PHD (and my fellow Purpose Disruptors peer) spoke with his client from @skoda. The final speaker of the day was Michelle Rowley from The HEINEKEN Company Ireland. Michelle took the audience through the work we delivered, in partnership with the interagency team, for Heineken’s activation at Electric Picnic for the last few years - increasing our focus on carbon measurement as the years have gone by. She shared, in a spirit of generosity, all our production ‘secrets’ because events like this are not about showing up to show off; they’re all about helping each other. Hosted brilliantly by Mary O'Sullivan with a warm welcome from Elizabeth Sheehan - the event represented agency, client and industry bodies- it was a whole network in action. Following the speakers was an excellent panel, hosted by Shane McGonigle MMII, featuring David Heaney, Colette Henry and my colleague Claire Hyland amongst others. It was a rich and diverse conversation. //// Secondly //// The planet was a stakeholder This was an event where planet had a seat on stage. So many brilliant references to people’s personal beliefs and efforts that represent more than who they are as marketers, but the change makers they want to be. Collette said: “We don’t make humans more sustainable, we make sustainability more human.” which I really liked. Shane said: “A brand is a promise. What we’re witnessing is an opportunity of redefining what that promise can be.” /// Thirdly /// Commercial success stories matter I think the commercial references throughout made a strong argument for the additional profit / market share / margin opportunity that goes with sustainable actions and AdNetZero marketing. Peter Nolan spoke about cost savings that were almost like a ‘sidebar positive impact’ from their team’s sustainable production decisions; and Michelle Rowley explained how cutting back on international flights and commissioning local artists for festival programming not just saved on carbon, but costs too. There’s no purpose without profit and I often think that this part of the sustainability messaging in business gets lost. Now, as marketers measure their longer term impacts they’re seeing where the savings are being made and where the additional margin / profit is being gained. Finally, Matt Bourn asked the audience to “imagine (a world where) every ad (for sustainable products or services) is stealing market share from unsustainable brands.” The triple win indeed. 💥
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Jamie Clifton
Looking forward to talking all things HubSpot at The Lotteries Conference next week! I'll be covering how you can use the HubSpot Customer platform to: ♾️ Improve the value of the player lifecycle 📈 Increase your average donation 💻 Drive your new player/donor digital acquisition % Three workshops. Two days. Let's go! #hubspot #crm #lotteries #automation
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Darren McColl
Recently I had the pleasure of recording an interview with the wonderful Bethany Cranfield of Door No. 3 to share stories on what I believe is key to marketing success today. You can see it all below or over the next few weeks, I will share more 'shorts' for those looking for bite size insights! I hope you enjoy, please share and comment below. #marketing #CMO #brands #brandstrategy #branding #marketingprinciples
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Philip Taylor
Just back from an interesting couple of days in Dublin - these are my picks of the updates announced at Google Marketing Live: ✅ ‘AI overviews’ rolling out in the search results (US first, the rest of us to follow). And… ads to show within those overviews. This could be powerful inventory, and it’s interesting to see AI-generated responses playing a role as a bridge between the user’s query and a product solution. (Google will have a challenging balance to strike there.) ✅ Bidding for gross profit on PMax and Shopping This could simplify PMax campaign structures, and save a lot of intricate work currently being done to reach the same endpoint. (Let's hope this comes with a new default metric so that we can measure that new objective clearly) ✅ Asset-level reporting for PMax I sat up in my chair when it was announced… and rolled my eyes when I saw the accompanying slide showing the ‘poor’ / ‘good’ / ‘best’ grading that we know from RSA assets (these are vaguely defined, not transparently tied to any particular metrics, and not particularly helpful). I then asked about this in the PMax roundtable, and was told that it’s full-on conversion data…. I hope that's correct - and if so - it’s a beauty of an update (though I have a nagging doubt that the product managers might have thought I was asking about asset group reporting…) ✅ AI generated reports That is, detailed reports on various aspects of performance - including charts - generated from a text prompt. It will be interesting to see how good those reports are in practice (e.g. to what extent can it decide where to dig into more detail and how/how well will it do so…?) ✅ Lookalike seed audience minimum size decreased We will now be able to create lookalike audiences for Demand Gen based on lists of 100 rather than the previous minimum 1000-member first party audiences. 👍 ✅ New capabilities for AI-generated assets • AI-generated creative for PMax and Demand Gen with: • New creative controls (brand colours, font, logo) • Text-prompt editing capabilities • Image upload input (‘e.g. match this style’) • Video generated from image input Now, for those who enjoy my more abstract musings, read my deeper reflections on the event in today’s blog post: https://lnkd.in/gmjUcZT6
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Manjiry Tamhane
Excited to share an exclusive ANA webinar on the Future of Marketing Effectiveness, powered by AI. Join Gain Theory's NA CEO Shawn O'Neal as we delve into how AI is reshaping marketing measurement. Discover how GenAI can drive deeper insights, optimise campaigns in real-time, and unlock better business results. Don't miss this opportunity to stay ahead in the evolving marketing effectiveness landscape: https://lnkd.in/e3GZB2YN #AI #MarketingEffectiveness #FutureInsights
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Jane McDaid
We all want to know what people dream of, right? Us, marketers, well we're busy making people's dreams come true - right? JOIN US ⭐ This Thursday May 16th at 12 noon we'll host a special online event to share the findings from the #GoodLife2030Ireland Citizen Vision Report. This research builds on a growing body of citizen vision reports produced by Purpose Disruptors, demonstrating what people dream of in the future. The findings reveal an opportunity to support mindset shifts and the reimagination of a good life in 2030. ⭐ Who should attend? This event is especially relevant for marketing, advertising and media professionals. It will also be of interest to academics, PRs and anyone working in sustainability communications. ⭐ Spaces are free but limited. Reserve your spot in advance here: https://lnkd.in/e_8JkEE9 ⭐ The report is already being documented across multiple media outlets - if you haven't already; Download it here for FREE: https://lnkd.in/ezST8r2e ⭐ Follow and be part of the campaign too via the @GoodLife2030Ireland instagram page: https://lnkd.in/eiX4mi_P #CreativeClimateAction hashtag #CreativeIreland https://lnkd.in/e5PWNKua
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Natasha M.
Acceleration SSA’s Richard Clogg joined IAB South Africa's Brand Council Roundtable last week for a valuable discussion on the power and importance of 1PD in the future of marketing. The conversation was packed with important insights for how marketers can position their businesses for long-term growth and transformation in a privacy-first world. In case you missed it, here’s a quick rundown of top takeaways and event themes: ✔ 1PD is Key to Success: A 1PD strategy is non-negotiable and critical to marketing success in a privacy-driven world. ✔ Double Down on Privacy: Prioritize collection of consented data and ensure you’re upholding customer trust, always. ✔ Lean into AI: Utilize AI across targeting and measurement to unlock new opportunities. It's not just a buzzword; it's a game-changer in today's marketing landscape.
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Jaco Lintvelt
It is day 44 in my role & the focus is on becoming a more helpful leader, agency partner & collaborator to build better & more effective marketing in ZA. We need to jump over some imaginary hurdles we've made up as an industry to get the basics right and have a healthy disregard for the status quo. This free session will assist with building on solid basics where the majority of ZA digital media is invested : 📶 Common pitfalls and challenges with Search Marketing 📶How Machine Learning can be used to drive Search performance 📶Understanding the risks of unchecked AI-driven strategies
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Graham Booth
It is so gratifying to see the impact of your research out there in the real world. On my visit to Dublin to see my many Irish clients face-to-face after much too long, I passed this sign outside the Europe Experience - sadly, not a venue you will encounter in the UK! This poster is an extension of the campaign developed from the output of the research I handled for An Coimisiún Toghcháin, The Electoral Commission, exploring creative routes designed to drive voter registration and participation. The route I recommended had been conceived as a follow-up to one of the two main routes researched but, on the basis of the research learning, I proposed that it should instead be developed as the lead route. The video advertising idea from TBWA\Dublin dramatises the consequences of not voting engagingly through analogy, exaggerating scenarios to which people can relate: https://lnkd.in/eYaXDSBn. It’s a great example of the power of ‘loss aversion’ as a behaviour driver, wherein the fear of losing something you already have - in this case personal agency - is more motivating than the prospect of acquiring something you don’t presently have. The campaign's success has resulted in it being submitted to the #EffieAwards. And, as I saw today, the same motivator has been used for this simple poster too, encouraging people to vote in the European elections. #behaviouralscience #lossaversion #creativedevelopment #qualitativeresearch #creativeideas #creativedevelopmentresearch #Effectiveness Patrick McConville
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Anna Drobakha
Main takeaway: AI is making marketers more relevant and more effective. Here's a summary of the major announcements from today’s #GoogleMarketingLive: 1. AI-Powered Campaigns: Google is enhancing its Ads platform with conversational AI, enabling advertisers to create and manage campaigns through AI-driven chat interfaces. This feature helps generate and refine ad assets, making the process more efficient and tailored to specific marketing needs. 2. Search Generative Experience (SGE): Ads will now be integrated into the Search Generative Experience, allowing a more interactive and monetizable search environment. This approach aims to blend conversational AI with search ads, providing a glimpse into the future of search advertising. 3. Performance Max Enhancements: New features for Performance Max campaigns include advanced search term insights, the ability to set extended date ranges, and AI-driven creative content generation. 4. New Campaign Types: Google introduced two new campaign types—Video View and Demand Gen campaigns. Video View campaigns combine various video ad formats to maximize views, while Demand Gen campaigns utilize AI to target audiences across YouTube, Discover, and Gmail with tailored messages. 5. Product Studio and Merchant Center Next: The new Product Studio tool uses AI to enhance product images, allowing for background changes and resolution improvements. 6. Enhanced Measurement and Analytics: Google is focusing on first-party data strategies and integrating new data capabilities into Google Ads and Google Analytics 4 (GA4). This includes building GA4 audiences directly in Google Ads and utilizing AI to better understand and predict customer behavior. These innovations underscore Google's commitment to integrating AI across its marketing tools, aiming to streamline processes, improve ad relevance, and enhance overall marketing effectiveness.
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Andy West
Is business development currently your biggest headache? Certainly, two recent surveys suggest this is the case for Agency Leaders. According to a report in PRmoment, research from The Pulse Business Ltd states that 63% of PR & Comms Agency CEOs are grappling with new ways to grow their businesses. And the recent BenchPress State of the Agency Nation Report (for agencies over £1m) highlights that 40% of Agency Leaders cite winning new business as their biggest challenge. Would you like to take a quick but effective diagnostic that will help you better understand how to treat this headache? My business development scorecard has been specifically designed to help agencies better understand their level of fitness when it comes to sales. By asking searching questions around: 1️⃣ Positioning 2️⃣ Process 3️⃣ Planning 4️⃣ Pitching You'll identify where your strengths and weaknesses lie across the agency. Test it on your senior team to establish if there is alignment (you might be surprised - often times there isn't!). And if it throws up suprises, I'd be happy to hop on a no-obligation call to discuss the findings. Let me know how you get on. 👇 https://lnkd.in/eZKF99kp
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Paul Collier
Ever thought, given the opportunity, what impact YOU could have, not just in your company, but your industry, and ultimately, your profession? A company and role to drive real change, capitalise on new opportunities, catalyze a fundamental shift in the way B2B Marketing executes for far better results in a potentially turbulent future… A true clean sheet (We’ve started but we’ve go so much more to do) High degree of empowered autonomy (take ownership of GTM actions ) No legacy (no-ones done this before) Building from the ground up, learning and adjusting as we go. “Yeah!! Buts what’s the catch”? I hear you say. It’ll be working with me…… 😉 But seriously, I’m looking for the right person to take with us on this journey in our small but growing team driving the GTM of a rapidly growing business. We’re just getting started…. Take a look, if anyone knows someone in their team, network let me know! Or Gary Traisneau FunnelFuel lead recruiter. https://lnkd.in/e6E5Ksry
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John Horsley
It was great catch up with Jennifer Griffin Smith, Chief Market Officer and Stephen Reny, President & CEO of Acquia last week at the #acquiaengage conference. Listening to the conversation affirmed much of my thinking in terms of the direction marketing is moving in, and a need for new processes, technologies and skills. I was also particularly delighted that accessibility was discussed and the discrimination of websites against people with disabilities, Oh, that is addressed could make up an additional 20% of your customer base as well as gains in search, and the user experience of your website. Seems like a win, win situation to me, so why aren't brands doing enough? #dda #accessibility #contentmarketing #b2bmarketing #businessstrategy #marketing #podcast
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