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Lola Bakare Lola Bakare is an Influencer

CMO Advisor l Author “Responsible Marketing” | Adweek Creative 100 2023 | Anthem Award-Winning Inclusive Marketing Strategist | Keynote Speaker | Moderator | Workshop Facilitator | Linkedin Top Voice in Marketing

Wanna know why it's dangerous and irresponsible for industry stalwarts like WARC, Contagious, and Marketing Week to platform hyperbolic "anti-purpose" rhetoric from self-published books that have not been credibly vetted or fact checked? Look no further than this share from Nathan Jun Poekert. The unintended consequences of baseless fearmongering are just too costly... And the people who pay the price are people with whom the ivory tower elite will never have to cross paths. That kid in Alabama who can't buy a PRIDE shirt at Target this year will feel even less of a sense of belonging as a result of our corporate cowardice. I'll say it again. Not all perspectives are worth valuing. There is objective truth. It's why the NYT Opinion section doesn't accept the dear diary entries of anyone who feels like being heard. We look to journalists and trade organizations to find out what the truth is, and platform THAT. "Here's what everybody who our team is friendly with thinks" is not an appropriate editorial strategy. #thinkforyourself #pride #corporatecowardice #corporatefragility

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CMO Advisor & Marketing Consultant • AdAge Marketing Trailblazer • Creator Economy Expert • ex-American Eagle, BMW Group, Day One Agency • 🇰🇷🇺🇸🏳️🌈

I’ve been thinking a lot the past few days about #Pride, rainbow washing, inclusivity and purpose-driven marketing. This year, fewer brands are changing their logos to pride branded. Fewer brands are launching pride collections. Fewer brands are working with LGBTQIA+ creators. The only explanation I can come to is it being a result of “Demanding Perfection Over Progress.” It used to just be the conservative agenda to cancel pride. But now it’s the progressive agenda as well who are demanding for perfection on Pride activations. You can’t just work with queer influencers and creators for the first time… to be perfect you have to prove you have LGTBQIA+ employees running those programs. You can’t donate 100% of the profits from pride merch to LGBTQIA+ organizations… to be perfect you have to donate all year round. In a day and age where perfection is demanded in order for a brand to be deemed as supportive, what encouragement do brands even have to support Pride if both ends of the political spectrum are out to cancel them? I can’t speak for anyone other than myself but as a child who was made fun of and called a f**got in high school, the feeling of visibly seeing brands change their logos every June made me — and still makes me — feel seen and encouraged. As Lola Bakare so eloquently said, Pride is for the queer kid in Alabama who gets to see a rainbow colored collection in Target and feel safe, more secure or hopeful for a month… it’s for them. And while younger LGBTQIA+ professionals are on a mission to call out brands for not being perfect, Pride is being geo-centralized to only areas where Pride is overwhelmingly supported — even further dividing our country. We no longer have the restraint to say “we think you can do better. The default today is “cancel them.” For progress to happen we have to encourage progress. Not cancel it. You may think you are doing something positive for change by calling out brands for their lack of perfection… but if you are lucky enough to reside somewhere where you are freely able to live your life openly… a quick reminder that Pride is not for you. It’s for the kid in Alabama who is scared to be who they were born to be. 💜💙💚💛🧡❤️ *This was written from a deeply personal POV. Comments that are posted without respect for that or for me will be deleted.

Philippe Tinembart

Content driven SEO | Helping businesses thrive through organic growth strategies ✨ | Living the life of storytelling and Content Marketing ✨ ➡️ Follow to skyrocket your organic marketing! 🚀

1mo

wow, that's quite an intense perspective. do you think balance is important in sharing viewpoints? Lola Bakare

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Cassandra Babilya

#MakeWorkSuckLess | Mom on Maternity Leave | Career Strategist | Employee Experience Leader | ex-CIA

1mo

“Not all perspectives are worth valuing.” 👏🏽👏🏽 this right here

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