Magnet Monster

One of the best case studies produced by the Magnet Monster team. View all our case studies here: https://lnkd.in/dVKEwxGT

We discovered that 7 out of 10 DTC brand emails lack THE most critical thing to resonate better with customers. The ripple effect of not using it to send out high-impactful emails: ❌ You are not speaking to my pain points ❌ You are not speaking to my desired outcome ❌ You are not inspiring me to take action Why do vanilla emails that don't speak to your buyers?!?! So, how do we approach email marketing messaging to ensure that we NAIL it for our client brands? Enter: empathy mapping. What is an empathy map? An empathy map is a tool used in design thinking to build an emotional representation of a user or the customer. It is used to generate new product ideas as well as better understand existing customer pain points. Let's understand the empathy map quadrants: ☆ DOES What problem is your product solving? Base this on what tasks your customer is attempting to do. ☆ SAY Write down what your customer might say while doing their tasks. What are their motivations for using our product? ☆ THINK What goes in your customer's head? What thoughts occur during the tasks listed? ☆ FEEL How does your customer feel about their tasks. What gets in their way from completing them? Once you've collected this info from your buyers, here's what you can expect: ✅ Better email subject lines ✅ Better email copy ✅ Better call-to-action copy ✅ More impactful visuals Keen to see this in action? We'll drop a link in the comment section to three videos we've posted on our YouTube channel.

Ask yourself this: How many emails do you have unread in your inbox? Of those, can you count the number of emails that: - Type#1: Scream at your face? - Type#2: Outright slap an offer at you? - Type#3: Are simple, plain text emails by the founder? Chances are you'll probably not have any of Type #3. Why? Because nobody cares enough about your inbox Simple! But, imagine if you were to send an email like this one where: - Gives you an irresistible offer - The founder talks directly to you - He/She speaks about the problem the brand is solving Would you give it a miss? At the bare minimum, we think you'll give it a read...which is still good. Let us know what's your take on good 'ol plain text emails?

Ever wonder why your email and SMS campaigns aren't driving more revenue? We recently audited a skincare brand making $55M+ a year, facing a 75% drop in year-over-year revenue. 🔴 Dirty lists led to high bounce rates and lost sales. 🔴 Their flows had incorrect triggers and filters, leading to missed engagement. 🔴 Emails weren't mobile-friendly, and weak USP highlights left money on the table. 🔴 They were sending SMS too aggressively without geo-targeting, annoying customers and increasing costs. 🔴 Campaigns were a mess—mismanaged volumes and poor segmentation. 🔴 They over-relied on promos and neglected channels like SMS, WhatsApp, and Direct Mail. 🔴 They didn't repurpose successful campaigns, wasting money on new productions. 🔴 For list growth, they used a generic opt-in form, missing personalisation opportunities. 🔴 They weren't collecting SMS opt-ins or leveraging social media. Their visuals and messaging were uninspiring, failing to attract subscribers. 🔴 On the cost front, they were overpaying for Klaviyo and not suppressing inactive profiles. 🔴 They ignored cost-effective third-party tools and didn't consider plan downgrades during slow seasons, bleeding money. These mistakes can cripple your revenue potential. Here's the three biggest needle-movers we look at: ✔️ Ensure email deliverability with proper domain setup and list cleaning ✔️ Streamline flows, make emails mobile-friendly, and diversify campaigns ✔️ Optimize costs with plan adjustments and personalized growth strategies. If you're a 7-9 figure eCommerce brand, DM us for a FREE audit. Let's transform your email and SMS into revenue powerhouses!

This week’s 🔥 email designs from the Magnet Monster team!

Unless you've lived under a rock, you'll have seen RB2B set LinkedIn ablaze in the last 6 months with their content-led GTM play.    In our first episode of Creator Journeys, Adam Kitchen 🪖 will sit down with RB2B CEO Adam Robinson to discuss: ✔ Why he spends over 75% of his week as a CEO creating content  ✔ The investment he's making in video content as a long-term moat ✔ The 12-month process to achieving "content-market fit" and how he landed upon exponential growth once he found his positioning (and how you can fast-track yours) ✔ How he plans to use his personal brand as leverage in the future 🕚 Date & Time: 11 July 2024 (Thu) at 11:00 AM EST   Book your seat now - we aren't going to hold anything back in this one ➡ https://lnkd.in/g7wgavms

Question: Which of these would you pick? Option #1: Give discounts and make your buyers are happy 😎 Option #2: Don't give discounts and be more profitable 😍 It isn't easy...or is it? There has to be a smarter way to manage them with AI 🙄 That's what we'll focus on this week's newsletter - it's going LIVE at 9 AM your time on Wed 10 Jul. Link to subscribe to it in the first comment: 👇 P.S. Adam Kitchen 🪖 is speaking with Adam Robinson, CEO of RB2B to dive into their content-led GTM play. Grab your copy of the newsletter for more details.

80% of email results are driven by these 6 factors 👇 1: Deliverability Your audience can't buy what they don't see, so take the time to optimise and monitor your sending infrastructure on an ongoing basis. 2: Signup forms Capture as much high-intent traffic coming to your website as possible and rigorously A/B test offers. The scalability of your program is determined by expanding the number of recipients you're able to target to generate incremental revenue opportunities. 3: Welcome flow Over half of the people who subscribe will never purchase beyond the first email they receive. Understand who they are and what motivates them, then optimise ruthlessly around this to convert as many prospects as possible and improve your positioning. 4: Abandoned cart flow The most high-intent people in your funnel. Convert them at all costs and find out what's causing friction to conversions. 5: Post-purchase flow (1st to 2nd sale) You could be overspending dramatically on churning out campaigns without first optimising this journey. Invest heavily in product education, adoption and a stellar customer experience to get as many 2nd sales as possible. Once they reach this milestone, serious profitability becomes a reality. 6: Consistent campaign cadence You don't have to email people every day but you do need to stay top-of-mind with good quality content. Sales, education and fun engagement - don't overcomplicate it, just hit the send button, consistently each week to keep the traffic coming back. ... These are the absolute basics that will drive the majority of the results. If you can't execute these then don't waste your time trying to overcomplicate everything else. ---------------------- Original post credit: Adam Kitchen 🪖 #emailmarketing #eCommerce

Feeling the heat this summer? ☀️ It's the perfect time to refresh your SMS strategies! If your old tactics are piling up like clutter, Yotpo has got you covered Get ready for National SMS Waste Day, just a few weeks away! Join industry experts Jeremy Horowitz', Hilary Castleman and Gabe Goldstein as they unveil insights from their 2024 SMS Benchmark Report. Date: 23 July (Tue) Time: 2:00 PM ET 🔗 Save your spot in the comments!