Joon Choi’s Post

We have a new SOV tool coming out in the coming weeks. It’ll be one of the most powerful and comprehensive SOV tools on the market. In anticipation of this launch, here are a couple of things that I would think about when looking to increase SOV as a brand. (1) Conduct a deep dive into sales trends and performance metrics. I'd use comprehensive analytics to quickly pivot strategies in real-time, ensuring our advertising dollars are maximizing returns. (2) Refine search algorithms and pricing strategies. This dual approach would optimize our listings for both search relevance and competitive pricing, increasing product discovery and purchase likelihood. (3) Analyze customer data and behavior patterns to personalize the shopping experience. By tailoring our ads to likely buyers, we could drastically improve engagement rates and boost sales. (4) Implement AI-driven keyword and campaign optimization. This would ensure our ads reach intended audiences efficiently, increasing visibility and driving more traffic to our listings. (5) Use AI to guide strategic ad placements and manage bidding processes. By securing prime positions at optimal costs and targeting key times of the day, we could maximize ad impact and boost overall SOV. (6) Track essential metrics like brand SOV, price distribution, star ratings, and review volumes. These insights would help pinpoint our market position and tailor marketing strategies to enhance visibility and influence on Amazon. (7) Sign up for Xmars 😉 #Xmars #AI #AMC #Ecommerce #Amazon

I swear, I have seen more creativity in our industry in the last year than I ever thought was possible, all thanks to AMC. Especially in the non-endemic space. While in Chicago, I connected with someone who runs marketing for a new wellness app. They were planning to use AMC to analyze the shopping behavior of Amazon users who frequently buy books on mindfulness, yoga accessories, and supplements like melatonin. They then take their first-party data of app downloads and filter it back into AMC to develop customer retention campaigns. It’s brilliant. And for every example like this, there are so many more that would make an endemic brand not using AMC feel sooo behind. These unique use cases are incredible to me. They represent the BEST of what’s possible with this new technology. If you’re a brand that thinks AMC isn’t right for you, this is your sign to challenge that belief. If an app that doesn’t even sell a physical product on Amazon can leverage AMC, there is absolutely an opportunity for your brand to get value from the platform. #Xmars #AI #AMC #Ecommerce

Last night was a highlight for me. I was honored to share the stage at the Retail Media Summit but it was even better that I shared it with my good friend Sha A.. The energy in our industry has been off the charts this year. AI and AMC aren't just buzzwords. We're talking about brands raking in millions by leveraging these technologies in their Amazon ad strategies. Getting to help tell the story of one of those brands, BOIRON USA, was special. It's like lighting a spark. You can see it inspiring others to take that leap. As we keep attending these events this year, I‘m starting to get super close to some of the great folks in this industry. It’s been awesome to see them go back to their companies and shake things up. It's great for the brands, sure, but it's also fantastic for them personally, career-wise. It's all about those lightbulb moments. Seeing people get excited about new possibilities and then actually making them happen. That's what gets me pumped about this work. Thank you, Chicago, for an amazing week! We’ll be back soon! #Xmars #Amazon #AMC #AI

How do we maximize every dollar that we spend on Amazon advertising? Mastering Amazon ads isn't easy. It seems like there's a new feature to learn about every week. That's why it's helpful to learn from leaders that are doing it at a high-level. I'm excited to speak with my good friend Sha A., VP of Ecommerce at BOIRON USA today at the Retail Media Summit. We'll be breaking down the innovative ways Boiron is using AI and AMC to maximize their full-funnel performance and strategies at scale. We'll be in The Kroger Theater in the Grand Ballroom from 2:25 PM - 2:55 PM CT. See you all there! #AMC #AI #Amazon #Ecommerce #RetailMedia

The Xmars BD team is out in full force in Chicago. …and we’re having just a litttttle bit of fun. This team is heading to the Retail Media Summit today to chat with brands about AI, AMC, and the massive opportunity that exists to leverage these technologies to improve ad performance. If we don’t catch you today at the event, be sure to swing by my session tomorrow from 2:25 PM - 2:55 PM CT where I’ll be taking the stage with Sha A. from Boiron to chat about his experience using the Xmars platform to drive huge growth in the crowded CPG category. See you all soon! #Xmars #RMS #AI #AMC #Ecommerce #Amazon

Prime Day has officially been announced! July 16-17... just four weeks away! As you go from a slow-ramp up to an all-out sprint, here are three ways that you can use AMC to elevate your Prime Day strategy: (1) Custom Audience Segmentation for Targeted Promotions: Utilize AMC to analyze historical purchase data, browsing patterns, and customer behavior to create highly specific audience segments. For instance, identify "last-minute shoppers" based on browsing and purchasing activities in the days leading up to the last Prime Day. Tailor special flash deals or targeted promotions to these segments, encouraging impulse purchases with limited-time offers, which are communicated through personalized ads. (2) Optimize Cross-Selling Strategies with Basket Analysis: Use AMC to perform basket analysis and understand common product pairings purchased together during Prime Day. This insight allows brands to design bundled offers and cross-promotions that are more likely to appeal to customers. By analyzing previous Prime Day data, a brand can identify which products are frequently bought together and create special bundle pricing or promote these pairings through targeted ads to increase average order value. (3) Real-Time Performance Monitoring and Dynamic Campaign Adjustments: Set up real-time dashboards within AMC to monitor campaign performance as it happens. This real-time data can guide dynamic adjustments to campaigns, such as shifting ad spend to better-performing products, tweaking ad copy, or adjusting discount levels to maximize ROI. Additionally, leverage AMC to test different ad creatives and targeting strategies in the lead-up to Prime Day, then quickly scale successful tactics during the event itself to capitalize on what's working best. #AMC #Amazon #Ecommerce #PrimeDay #Xmars

The most exciting use case for AI isn't a "use case" at all - it's the intelligent bridging of all applications combined. Our industry, when surveyed, anticipates using AI for: •⁠ ⁠Enhancing keyword targeting •⁠ ⁠Enabling real-time bid adjustments •⁠ ⁠Increasing overall efficiency across ad teams And these are awesome applications for this technology. That's why they are major parts of the Xmars platform. But here's what I think is missing: when you consider these use cases individually, you overlook the potential of connecting all these systems with AI. Imagine an interoperable AI co-pilot that works seamlessly across these different use cases and can action on insights that are contextual across the entire business. This is a big part of the Xmars vision. And I couldn't be more excited about what it unlocks for advertisers. I've been working in AI for the last 5 years of my career. The pace of development in our tool is extremely impressive. And I believe the retail media world will change more in the next 18 months than it has in the last 3 years combined. #AI #Xmars #Amazon #Ecommerce

We're heading BACK to the Windy City next week to attend the Retail Media Summit (June 25-27) by the Path to Purchase Institute. If the conversations are half as good as they were last week, it will be well worth the trip! If you're attending the summit, make sure to catch my session with the one and only Sha A. on Thursday (6/27) from 2:25 PM - 2:55 PM CT. We’ll be diving into how CPG brands can revolutionize their Amazon advertising approach using AI and AMC, plus sharing a real-world case study of a CPG brand that dominated its category using these tools. This event is for CPG brands looking to be on the bleeding edge of retail media. If you'll be there, send me a DM so we can link up and say hello! #RetailMedia #CPG #Ecommerce #Amazon #AMC #Xmars

Prime Day is fast approaching. Brands that leverage AI and AMC to maximize sales their PD sales will have a major advantage. No one knows this better than Jesse Nuttall at GOAL ZERO who has first hand experience using the Xmars platform to unlock the power of AI and AMC. I’ll be chatting with Jesse about his experience and learnings on a webinar tomorrow (6/20) from 12:00 - 1:00 ET, hosted by our friends at BWG Connect. If you’re interested in attending, you can register here: Make sure to stay until the end, because we’ll be taking live questions from sellers looking to implement AI and AMC into their ad strategies. Whatever questions you have, high level or tactical, we’ll get them answered. See you there! #Xmars #Amazon #Ecommerce #AMC #AI

I had a conversation with a CPG brand in Chicago last week, specifically around AMC's NCS CPG Insights Stream. If you're a CPG brand (or manage CPG brands) and didn't see the announcement last month, AMC now offers offline sales data insights to help bridge the gap between online advertising and in-store sales. It essentially helps you understand how online ads drive physical store purchases. This allows for better-targeted campaigns, improved product placements, and optimized marketing budgets. But my favorite use case, and the one this brand was exploiting, was identifying trends and patterns in consumer behavior that were previously hidden. Summer is on the way, and Prime Day promotions are ramping up. The cross-channel analytics told a compelling story that will enable the brand to create a cohesive strategy spanning the entire customer journey, across both online and offline purchases. It's a huge development, and I know there are some CPG brands in my network who are super excited about it. I'll link to Amazon's blog post announcing the feature in the comments for those who are interested. #Xmars #AMC #Ecommerce #Amazon